How To Triple Your Blog Traffic With Technical SEO

          

Blogging
has become an industry in itself and has yielded billions of dollars over the
years. As compared to many years ago, people now take up blogging as a career.
Blogging has made a lot of millionaires in dollars. However, this doesn’t just
happen overnight, but requires good strategies in putting out contents, and
also knowing what to focus on. Considering that there are now so many bloggers,
it’s natural that there is heightened competitiveness in the blogging crowd.

 Bloggers are investing a large sum of time and
revenue into their content, so they can stand out. This means that scribbling
some words inside your car, and publishing might not cut it anymore. You’d have
to be strategic and calculative when you want to put out content. The purpose
of this article is to point out ways of tripling your blog traffic with the use
of technical SEO.

You’d
have to do some set of things to improve your blog’s performance in search,
things which the majority of bloggers tend to overlook. If you own a blog that
is built off the back of a great brand and fantastic social media presence but
hasn’t paid much attention to SEO, then this piece is ideal for you.

What Is Technical SEO?

This
is one of the commonest questions people ask when they hear of SEO. In simple
terms, SEO can be defined as anything that relates to things that impacts the
performance of your blog and its relationship with search engine spiders. As an
illustration, a blog that has a strong technical SEO foundation not only makes
it easier for search engines to crawl and index its content, but it also
ensures a significantly better user experience to its visitors.

Website
performance and user experience have become one of the key factors in Google’s
search engine ranking algorithms. The implication of this is that it doesn’t
matter if you have a strong on-page and off-page SEO. You can’t rank well in
search results without having a strong technical SEO foundation.

Below
are some of the ways you can build a strong technical SEO:

  1. You Should Host Your
    Blogs On Reliable And Secure Servers:
    This is one of the most
    important things you should consider. The quality of your website’s hosting
    service is one thing you shouldn’t compromise on. Your server can be likened to
    the engine that keeps everything moving on your blog. Your server has to be reliable,
    strong and secure. In addition, it has to be up to the latest performance
    standard. Blogs that are hosted on insecure or weak servers would adversely
    affect the performance measure of your blog. A poor server is usually
    vulnerable to viruses, hackers, and there is also a high chance of losing your
    data. In addition, situations where your hosting servers go down frequently,
    and for a long duration can badly affect your rankings. As earlier mentioned,
    blogs that rely on poor servers can be easily hacked, which can lead to the
    blog being blacklisted or removed from all search results.
  2. Optimize
    Your Blog’s TTFB And Content Load Speed:

One
of the things you focus on is to provide a simple and easy user experience to
its searchers, which it comes down hard on slow and poorly optimized websites,
even when they have great content. Google penalized some websites that were
poorly optimized some years back, even some of them had great content. They
officially declared page load speed as one of the ranking factors. They make
use of various parameters in checking the performance of a website. They
specifically check the time to the first byte, which is the average time it
would take for the first byte of your website data to load. However, there are
some ways you can boost the speed up your blog’s load:

  • Making
    use of a content delivery network will improve your website’s performance.
  • Optimizing
    the image and visual content on your blog by making use of free image
    compression WordPress plugins
  • You
    should only use essential WordPress plugins and delete any files that are not
    needed from your servers.

  • Make
    Use Of A Responsive Blog Theme

With
the rate of technological advancement in recent years, most people carrying out
the bulk of their internet activities on their mobile devices. This is why
you’d be doing yourself a lot of disservices if your blog isn’t mobile
friendly. Studies have shown that more than 50% of online searches are done on
mobile devices, which is why Google gives a lot of preference to mobile-friendly
sites in its search results. However, you must know that just because your site
is accessible from a mobile device doesn’t make it mobile friendly. A blog that
is mobile friendly would have some responsive designs that adjust automatically
for different devices.

  • Build
    A Crawl-Friendly Site Architecture

This
has to do with the number of clicks it takes to get to the content on your
blog. If it’s more than 3 to 4 clicks, Google spiders will take longer to crawl
your website and index your content. These spiders make use of internal links
on your blog to identify and index relevant pages. You can make the job of the
spiders easier by categorizing your content in a way that no blog post is more
than 4 clicks away from the home page. As an illustration, there are a lot of
blogs on Freelance and SEO, which is why you should make it easy for Google
spiders to crawl your page and index content.

  • You
    Should Remove Any Duplicate Content On Your Blog

There
is a difference between having duplicated and copied contents on your page.
Google penalizes websites or blogs that copy content from other websites. Doing
this may cost you a lot of traffic, because of duplicate content on your blog.

  • Eliminate Crawl Errors
    on Your Blog

The
main purpose of having a technical SEO is to make the job of Google spiders
easy and simple. This is why you must eliminate any crawl errors that might
prevent Google from indexing your content.

References

How
to 3x Your Blog Traffic with Technical SEO. (2019). Retrieved from
https://www.searchenginejournal.com/technical-seo-increase-blog-traffic/290247/

How
to Triple your Blog Traffic in 10 Minutes NO SEO Skills Required. (2019).
Retrieved from https://www.youtube.com/watch?v=hCnHs79vWW0

SEO,
H. (2019). How to 3x Your Blog Traffic with Technical SEO – SEO NEWS. Retrieved
from https://seonews.eu/how-to-3x-your-blog-traffic-with-technical-seo/