Choosing your persona from the start will have an impact on your income!
High charter / High Morales Influencers are in demand. Fortune 50 and global brands want to do business with high character individuals to keep their family friendly brands squeaky clean and are not wanting just every influencer on the market representing them. As an influencer you know you can go dirty or Ronchi and probably get more views and it’s a harder road to hoe if you are actually someone with a high character or high morals and have equal or a larger amount of influence than those without Allowing high character influencers to get paid a premium
Not only are these high character influencers in demand but they also tend to get longer contracts with the big brands as well as multiple offers including national and global opportunities that many don’t have access to.
Multi channels are not the answer for these big brands, you can’t have a clean channel and a dirty channel and think you have a high character-high moral influencer rating… The ratings are for overall personal character and content in multiple channels or pseudo names are all counted toward this hi character grading system.
In many instances a high character a may get the deal where a character score of B is not even considered… And an A+ may get a 20 to 30% more pay out over industry average because many of these brands are limited.
One large Fortune 50 company pulled out of A low character situation, leaving them with an extra $30 million a year in advertising budget they had to place elsewhere… Brands are becoming more conscientious of the content of that surrounds their products and offerings so if you’re a new influencer you’re going to want to think long and hard about the type of content you create and be strategic about what opportunities you’re going to go for
Being an influencer is a full-time job and you want to get the most revenue streams available out of the energy you put into your passion… But you have to be strategic from the beginning and make wise choices, building a business plan and a strategic projection plan for your future knowing what the end goal is would be a very wise thing to do. If you’re not in business development, or you need help you might want to find a company like zig to provide you with counseling, tools and opportunities to grow your business in ways that you may not be thinking of right away. If you are of high character and have already been doing amazing content and have kept your morals and character intact then you have a huge opportunity with somebody’s fortune 50 brands because they want to spend money, and they have to find ways to do it that will not have a negative impact on their family-friendly offerings.