How to Make Money in Advertising as an Influencer

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These days, companies turn to social media to sell their products and promote their brands giving established influencers colossal opportunity to monetize their social status. One of our young business owners has decided to be on the forefront of this opportunity by becoming an influencer himself in order to grow his own business into a potential nationwide franchise. He owns an interior and exterior painting company. Currently he is advertising in the Dallas/Fort Worth Metroplex. He is very busy but makes the time using his great communication skills to make video content on Instagram and YouTube in order to become his own best influencer marketing machine. He understands this is a long game for him, but he is young and has young children. He hopes to build a house painting empire that will benefit his family now and through the generations.

Influencing business is worth billions of dollars and has the potential of reaching trillions of dollars in a few years.

Smart influencers are raking in millions with YouTube videos and social media posts. A single post can earn you between 50 dollars and millions of dollars depending on your popularity.

Leading influencers are celebrities, they are big brands themselves, and most are bigger than the brands they are promoting, they are multi-millionaires with multiple streams of income, and you may have to be a big brand to afford their services. It is an opportunity for you to make yourself an option for those who can afford the big stars

Cristiano Ronaldo is the most followed on Instagram, with over 174 million followers and earns over 700k per post as a result. Since you are probably not a celebrity, you can’t earn like Ronaldo or Selena Gomez because of their massive popularity and influence but, through hard work, discipline, dedication, and creativity, you can be one of the best influencers and earn your millions too.

Huda Kattan, a makeup expert, reaches 29 million followers with makeup tutorials and make money for that. Kayla Itsines is a fitness expert from Australia, she reaches out to 11 million followers and is named as one of the 30 most influential people on the internet by Time magazine. You can build yourself to the top of the influencer pyramid if you work hard and stay creative.

How can I Attract Offers as an Influencer

You have to be selling something brands want to be attracted to, after all, they are paying for what you have to offer. Apart from having lots of followers, there are a few attributes that endear influencers to prospective companies and brands willing to partner with them.

  • Write Beautiful and Insightful Contents: Followers, as well as brands, are attracted to accounts that post quality and insightful posts regularly that keeps their followers engaged, not posting what people can relate to or not posting frequently enough makes your audience bored and notice your posts less when you eventually do.
  • Quality Photos: Pictures say a thousand words, and as with Instagram, the number 1 social media for influencers, it’s all about pictures. Snapping quality photos will keep you noticed. You can take extra steps to ensure your pictures are of the highest qualities, you can buy latest photo technologies or even hire a professional photographer for the purpose, and the latest smartphone suffices in most cases though.
  • Gifts: Giving out gifts at regular intervals will make your real followers stay tuned. Everyone loves a gift or 2, dedicate few hundred bucks for this month and watch your followership soar.
  • Join Influencers’ Agencies: It is highly recommended for upcoming influencers to join a network of influencers, most brands consult these networks for appropriate influencer for their campaign. Joining a network or getting an influencer marketing agent will improve the number of adverts you promote drastically.

In What Ways Can I Advertise?

As an influencer, there are many ways of promoting brands. The most common ways are as follows:

  • Be a Brand Ambassador: The most lucrative way of making money from adverts is to represent the brand. An Ambassador or brand is the face of the brand, and his face can be used in billboards, appear in videos as well as use their product and services.
  • Sponsored Post: Brands pay influencers to create a post about their brand, a fee is charged, and the name of the brand is boldly indicated.
  • Feedback: Another way influencers can promote a brand is by sharing their wonderful experience about the product or service.
  • Influencer Takeover: Brands can sometimes leave their social media account in the hands of an influencer for a day or two in order to promote their product and drive followers. A takeover could involve a day in the life of the influencer, that details few of their activities in the day like traveling, studio session and gym workouts.

Do you Need an Influencer Agent?

Influencer agencies act as a medium between brands and influencers. Both the influencers and the brands employ Their services. Their responsibility to the influencer is to find them jobs from top companies, and they are invaluable to brands in identifying the ideal influencers for their products.

While established influencers might not need the services of an agent, upcoming influencers might need their services not only to get jobs but to learn the ropes in the game as well. Beyond connecting brands and influencers, agencies play another critical role in enforcing regulations applicable to social media influencing. Examples of regulations enforced are earning cap and compulsory disclosure of association with brands.

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What is an Influencer Marketing Agreement?

Influencer marketing agreement is an agreement between brands and influencers that spells out details of the contract and hold up both parties up to their respective responsibilities. Contents of marketing agreement may vary, but these features are a constant in every agreement:

  • Parties Involved: It is important to spell out the names of the parties involved in an agreement. For example, this is an agreement between Mo Salah and Pepsi clearly spells out the name of the influencer and brand.
  • Pay: The worth of the contract is clearly written too.
  • Mode of Payment: It is usually indicated if the contract incentive is cash or batter for products and services or maybe even free.
  • Length of Contract: Duration of the contract is spelled out too. Whether it is yearly or for years and if renewable after some years
  • . Medium: It is crucial to indicate where the promotion will be done. Is it Instagram or Facebook? Alternatively, maybe it’s across numbers social media.
  • Job Description: How the promotion will be done. Is it by video or audio or just social media posts
  • Usage Right: Owners of contents used are also spelled out to protect copyrights.
  • Clauses: Important clauses that uphold and voids the agreement are spelled out too.

You can make millions from advertising as an influencer if you are hardworking, professional, and creative. Apart from your contents and your reach, working with agencies and networks can significantly increase your engagements and take you to the top of influencing world.

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Business Brand and Influencer Relationship

In the world of business today, marketing has taken a massive toll on individuals and the collective success that business brands have been able to record in their organizations. This is the reason why most business owners have been able to properly integrate and make marketing a major department in their institutions. Marketing is a potent business tool as it can drive a cynical business brand up to the success ladder.

Marketing also has to do with branding as it entails the connection and acceptance of the product by a large group of target prospects in the global market. Furthermore, branding is about knowing the right market strategy and platform that is most acceptable and applicable in the global market. It similarly has to do with having the capacity to speak the language of your target audience. When it comes to boosting your return on investment (ROI) and hitting your bottom line, you may have to evolve with timely innovations, considering the reality of branding and marketing.

Many financial institutions have struggled as they could not bridge the gap of communication and relationship between their product and their target audience. In light of this, finding their niche with regards to what it entails to putting their brand out there and also boost their return on investment (ROI) has been quite difficult. However, business owners that have been through all these devastating experiences can now start considering new ideas for a fresh start. This is where experiments are introduced in business as patience and transformation sets in. When you need ideas to boost your return on investments (ROI) and look towards upgrading your business brand, it is time to put into consideration influencer marketing.

This is the motive why our team of experts has been able to work hard to build a platform of platforms with the integration of influencer marketing for the transformation of business brands. The relationship between influencers and business brands come in influencer marketing. The study of influencer marketing can help you know how you can make more money becoming a successful influencer. It can also educate you on how to become a successful influencer.

As we intend to explore our custom platform, we would first take our time to understand the basics of influencer marketing.

Influencer Marketing

One of the most valuable digital techniques for marketing that has the capacity to connect a large number of audience to your business brand is called influencer marketing. Based on the concept of influencer marketing, it has been witnessed worldwide by institutions and organizations that this method of marketing has been very productive and powerful on social media. Most importantly, on Instagram, business owners have been able to embrace influencer marketing through our custom platform to generate brand awareness and boost sales.

Influencers Replacing Online Brand Messaging

Description: Email, Email Marketing, Newsletter

Target prospects and consumers are now unwilling to put their trust in sending brand messaging. This is because in 2018, up to 25.2% of the internet users in the United States have blocked adverts on their different online devices but have turned their sight to influencers on social media. These influencers are the individuals that have been able to extricate themselves with their flair and ability to entice a large number of audience.

Our innovative platform now makes it possible for consumers to connect and interact with the brand’s products that the influencers are promoting. The kind of fashion and vacation trips that the influencers take gets their followers enthused. Our custom platform has now been able to locate and link up with their consumers by slotting their models and brands into the discourse between the followers and the influencer. This way, you can market yourself and make money as an influencer.

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Maintain Influencer and Brand Relationship

Our custom platform helps business owners with the opportunity to connect to influencers with a large audience even though marketers mostly see social media advertising as less competent. The influencer is tasked with the role of driving sales by building awareness via placements of products on different social media networks. The innovative platform helps business owners to choose the best influencers based on the size of the audience. Our custom platform also helps oversee the relationship between the brand and the influencer. This process is carried out via quality methods of choosing influencers, negotiating major contracts, and also overseeing their performance.

Influencers Collaborating with Brands as Real Partners

In respect to the kind of transformation that influencer marketing has gained in recent times, influencers are now taking massive steps to become more professional in their quest for collaboration. This has led to making influencers aspire to improve on their collaboration with business brands as actual partners. This is where our custom platform has been able to relate with brands and influencers alike as enhancing their relationship would encourage more productivity.


Based on research conducted through over 27 major interviews with various influencers and business brands, it is shown that there has been a rising frustration that exists between influencers and traditional marketers. This is why influencers now focus on becoming friends with the business owners that possess the brand they promote, as they love it when their voice and flair is not taken for granted. Here, our custom platform helps business brands, and influencers become familiar as they keep faith with each other through a personalized communication channel. Furthermore, the brand owners would become more confident with the quality of service the influencer would offer them as much as the influencer would be able to understand the goals of the brand owner.

The advent of influencer marketing has brought about a massive opportunity for business owners to promote their business brands to their target audience. It has also encouraged more individuals to become influencers as becoming a successful influencer can help you make more money. Striking while the iron is hot of utmost importance to the current influencer, as is the importance of learning how to plan for a successful retirement. This may be the time of your life that you able to earn the largest part of your lifetime income.The ability for the business brand to develop intimacy with an influencer such as knowing the interest, moods, and goals of the influencer can help promote a quantitative and qualitative performance.

The Concept of Brand Success and Influencer Marketing

Description: Laptop, Mobile Phone, Instagram

Since the introduction of mobile technology and the propagation of social media platforms, brands, and consumers are now capable of interacting with themselves extraordinarily. This way, most teams of marketers can now search for the right target audience that best suits the business brands that they are promoting. This was not the case in the past for marketers as they can now take their marketing campaign beyond purchasing behaviors and demographics of prospects to now include passion, preference, and lifestyle choices. For example, one of our brands, Wilson Investment Services has opted to meet their customers in their areas of interest. Since everyone needs to be invested in retirement planning, Wilson investment services has employed several of our influencers in different niches to advertise wealth management to thousands of people they would miss through traditional methods, such as commercials and billboards.

The marketing world has become very competitive as it has made business owners sought after influencers and their communities to help promote their business brands. It has helped drive the marketing strategies of marketers into the future as the consciousness of social media has now made influencer marketing real, giving birth to various ways at which brands can be promoted. This has made the necessity of standing out as an influencer more compulsory.

Influencer marketing is the solution for brand promotion and sales maximization in the global market. Individuals that are still not clear about what influencer marketing is all about and are wondering how becoming a successful influencer can help make more money, should pay attention. Our team of experts has been able to create a platform of platforms that would help you understand influencer marketing and how you can build a brand successfully as an influencer.

Who is an Influencer?

An influencer is an expert that sets the trend via a niche and is able to influence a significant amount of followers. This is the ability to convince a certain amount of people to consume a particular product or service based on your credibility and relevance. This is the reason why you need to know who is qualified to become an influencer or how to market yourself and make money as an influencer.

Our custom platform has all the information that you require to becomes a successful influencer and also build successful business brands. In the business of becoming a successful social media influencer, any individual is qualified. This is because they can easily connect their followers with a particular brand just because they are able to speak the language their followers understand based on their niche and credibility.

This way, as a business owner, can trust an influencer to build their brand with the help of influencer marketing. So, business owners can now successfully build their business brand via influencer marketing with the help of our innovative platform. This makes them better brand promoters than traditionally paid adverts.

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Locate a Qualified Influencer

Description: Qualification, Hand, Thumb, Thumbs Up

Our custom platform would help you achieve this by finding the right influencer the best suits your brand. This has to do with making sure that the influencer that you intend to work with has the right qualifications that are required to promote your brand. It is crucial in the sense that if you are unable to confirm their qualifications, you might end up not reaching your target audience as all efforts would be wasted.

So to get this right, our custom platform would help you increase the efficiency of your campaign by knowing who your audience is. The platform of platforms would also help determine who your brand is targeting. Since you have been able to identify your target audience, then you find the best influencers that are connected to your industry as you also confirm the number of followers they have and how they engage their audience.

Make a Lucrative Mutual Offer

The next step to building your business brand is to make a lucrative offer that is mutual to your qualified influencer. Here our custom platform would help you establish a connection by trying to interact with them to offer your proposal. You must be aware of the fact that influencers are always contacted by numerous people, which is why you must state clearly that you intend to work with them and that you share somethings in common.

You must also state clearly their benefits and how they can make more money in return. Although some influencers are very sensitive to issues involving money such as cash, you must identify their interest with regards to returns on investments then make it available to them. However, if the influencer refuses your terms and refuses to promote your brand, it is advisable for you not to disconnect totally but continue to share their content as you follow them on social media. If they agree to work with you, it is necessary to provide them with all the vital details such as resources and materials to produce contents and reviews that are so easy to comprehend.

Communicate Consistently

Description: Woman, People, Coffee, Portrait

Our custom platform would help you avail yourself for communication at all times. You are expected to continually keep your phone lines open in case there are other additional information needed from you to help build your content.

Extend your Campaign

When the content has been produced successfully and posted, you shouldn’t stop at just one post. Our custom platform would help you to get the most out of your campaign by extending your campaign. This is achieved by making sure to repost your contents and pin the post to your feeds. You can also reuse your content and reposition it as you continue to share and post it on blogs and websites for as long as possible.

Maintain your Influencer Relationship

As you successfully build your business brand with influencers, you need to keep the relationship going having come this far. Though your campaign with the influencer is over, our innovative platform would ensure you don’t lose touch as maintaining the relationship and interacting with the influencer is germane.

Monitor your Campaign

Our custom platform would help you track your campaign. This a way you can confirm that your campaign is working as this process of tracking would help you identify the best methods that work for your business brands.

Influencer marketing can help build a successful business brand promotion. Most business owners are encouraged to start looking into taking their business brand to a whole new level with the possibilities of influencer marketing. Our custom platform can guide you and help you through the whole process.

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What is an Influencer Marketing Agreement

Description: Conditions, Period

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Imagine a flawless society where lifestyle and business go on smoothly, and there is law and order, people would interact and relate without having problems or disputes. On the contrary, the world is not flawless, nor is it perfect, and problems arise from time to time, which is the reason why business organizations design written agreements. For example, it was important for a recent influencer to sign an agreement of payment with ac repair Dallas in order to make sure both parties received the agreed upon pricing and product.

This enables them to avoid going back and forth that can evolve into serious disputes at a later stage. Same also goes for influencer marketing agreement as it clearly spells out the relationship between the two parties. It is a contract that explains the relationship between the parties involved as it would intimate them on what is expected of them and what would happen if there is a breach in contract.

As we now know how widespread and popular influencer marketing is, business organizations that are now having an influencer marketing contract can tell the difference. When you become an influencer, it is necessary to involve an influencer marketing agreement. This is part of the process of becoming a successful influencer because having an influencer marketing agreement can prevent unnecessary headaches and harassment.

Reasons for Influencer Marketing Contract

Business owners need to know why an influencer marketing contract is crucial. If you intend to know how to make money in advertising as an influencer, you also need to understand influencer marketing agreement and why it is essential in becoming a success. As an influencer, the main

the reason, why you need to have a contract agreement with the business brand owner, is for both parties to be on the same page.

Both parties would have a grounded understanding of what is expected as it becomes challenging when one part of the agreement is breached, and the standards of the agreement nullified. When a contract or agreement is not involved, you have no choice, but to accept it anything that happens. There are other motives where an influencer marketing agreement is essential as when the contract is written down, the project becomes more concrete.

As much as you are in dire need of an influencer agent, an influencer marketing agreement is inevitable. This is because it would enable you to be in control and take actions if any part of the business deal goes wrong. You would be able to state your terms and can terminate the agreement if the other party, i.e. the influencer, misses any part of the agreement. You are allowed not to hold the payment of the influencer based on the fact that you are not satisfied by the influencer’s job done. You can also charge the influencer to court if the deal does not go well.

The Platform for Contract Procedure

Description: Laptop, Office, Hand, Writing, Business

Having known why a business owner and an influencer needs to have an influencer marketing agreement, what comes to mind is, how do you get the contract prepared for use? Where do you get the influencer marketing agreement? It is crucial to know the right procedures that are involved in the creation of an influencer marketing contract.

This is where our custom platform becomes essential. This is because our team of experts has been able to develop a standard procedure that is needed to create an influencer marketing agreement. Our platform of platforms has been able to provide the business brand owner or influencer with the help of a legal practitioner and logistics to produce a contract.

The innovative platform helps both parties to go through the details of the contract with ease. The presence of the legal practitioner would also ensure that the agreement made and signed between the business owner and the influencer would be held up as legal and binding in the court. When this is achieved, you are on your way to becoming a successful influencer or a satisfied business brand owner. Our custom platform allows both parties to record their agreement, as it is very important to document all the terms of the influencer marketing agreement. The platform of platforms has been able to outline the different elements that the contract would require.

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Quantity of Work

As the contract is being prepared, the custom platform puts into consideration the amount of required exposure that would be agreed upon by both parties. For the business owners, clearly state the tasks you expect from the influencer, like the time the influencer would post your content, daily, weekly, or monthly. This would include the volume of work and the deadline for the content to be posted.

The contract would also contain what is expected to happen if the influencer is not meeting up with agreements and standards. This would help becoming an influencer more dedicated and focused because there is now a written agreement involved which will make the influencer accountable.

Condition of Payment

Another element of an influencer marketing agreement powered by our custom platform is the terms of payment. This is based on the money the business owner intends to pay the influencer. Here, it shows how more money would be made as an advertising influencer. The agreement would hold up the form of payment the business owner would make such as flat rates or payments based on content performance. This would also state the medium of payment like cash deposits and cheques.

Timeframe

The timeframe of working together also needs to be stated in the contract as it is one of the elements required. The platform of platforms gives an insight on when the contract would start and end, and also if they can automatically renew the contract too.

Work Description

When making an influencer marketing agreement, it is vital that both parties state the work description. Our innovative platform requires that the business brand states what the influencer is expected to produce. If the influencer is expected to create contents freely or strictly on the brand’s directives.

Job Ownership

The custom platform also needs both parties to state ownership of the job. When the content of the brand is created, who becomes the owner of the content?

So in this light, it is evident that an influencer marketing agreement is very vital when it comes to becoming a successful influencer. It can help the influencer to make more money as it helps the business owner to trust the influencer based on his credibility. So it is all about our custom platform if you need a standard influencer marketing agreement.

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Do I Need an Influencer Agent to Make More Money

Are you looking to get paid as an influencer?

Monetization is what drives innovation in our society as it provides sustenance and relevance. Monetization means getting a monetary reward for knowledge, goods, or service rendered. With influencers, it means exchanging their social media reach and influence for money. The influencing industry is worth billions of dollars, and it pays no matter the level of your influence.

Micro-influencers, by definition, are influencers whose reach is between 1,000 followers and 100,000 followers. Medium-sized brands prefer to work with micro-influencers as they are more affordable and have higher engagement rates than a macro influencer. Macro influencers and social media heavyweights and real-life celebrities, their followers vary between 100s of thousand and millions. They are expensive to engage, international brands like Coca-Cola and Nike need macro-influencers to be able to reach millions of target audience around the world.

For example, a tae kwon do near me had the good sense to hire our taekwondo influencer to use her online influence to help grow his business. He is on his way to opening his second school as a result of this smart decision.

 

Micro-Influencers vs. Macro Influencers

Both types of influencers are important in the influencing industry, there are pros and cons to both, and crucially most micro-influencers will grow to become macro-influencers with time, so you can regard micro influencing as a starting point to being a macro influencer.

Pros of Micro-Influencer

Cheaper

It costs 500 dollars or less to engage a micro-influencer for a post, in comparison, it takes between thousands of dollars to millions of dollars to engage the service of a macro influencer.

Increase in Sales

Even though working with macro-influencers means wider reach, the problem is followers don’t trust celebrities to use every product they market, research conducted revealed followers are likely to believe the feedbacks of micro-influencers as they are more likely to use whatever brand they promote. Therefore, working with micro-influencers is more likely to drive sales.

Authenticity

Many followers know their micro-influencer since they started their social media account, some even know them in real life, and they can relate with them, vouch for them and know the kind of products they like, this kind of closeness is unlikely with superstars who are admired from a distance. This closeness with followers makes micro-influencers more authentic and accessible by followers.

 

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High Communication Rate

Fewer followers in comparison to macro-influencers ensure they build a connection with them, it means increased communication, which in turns gives followers a sense of belonging and feeling of connection.

Multiple Influencers

Since their reach is limited, brands can decide to employ multiple micro-influencers to improve their reach. You can engage multiple micro-influencers instead of a single macro influencer, it can give the brands about the same reach of macro-influencers while paying less.

Cons of Micro Influencing

There are not too many disadvantages of micro influencing, the major that is is their reach, micro-influencers are not suitable for brands hoping to reach millions of users around the globe.

 

 

Pros of Macro Influencing

Bigger Reach

The obvious reason why brands engage macro-influencers is their wide coverage, if your target audience is millions and scattered around the world, you will definitely need macro influencer.

Low Risk of Fake Followers

Celebrities, whether real-life or social media, attract followers because of the fame and influence they are less likely to use fake followers to boost their number of followers.

High Level of Professionalism

The services of macro-influencers are quite expensive to engage, one of the reasons for their high charges is their level of professionalism. They pay attention to details of the promotion and run their promotions exactly the way the brands want it.

 

 

Cons of Macro Influencer

Expensive

Only big brands can afford to engage the services of macro-influencers because of their high charges.

Hard to Execute

It is sometimes complicated to employ the services of, and they might have reservations about promoting a brand because of their loyalty to another brand or because they are not convinced with products themselves.

Third-Party/Agency Involvement

Most macro-influencers engage the services of agencies which makes contract negotiations a little complicated.

Ways of Monetization Available to Influencers

There are many ways of making money online for influencers, and some involve selling products while some don’t. Monetization options include:

 Selling your Products

A common way to monetize your social media influence is by selling your products to your followers, this is particularly useful for micro-influencers who have fewer but more loyal followers than macro-influencers.

Affiliate Marketing

Alternatively, influencers can market the products or services of a third party in exchange for a reward. Rewards for affiliate marketing vary, it could be commission on every product purchased, a barter for service or an outright fee for the service.

Brand Ambassador

Influencers can make money by representing brands over a while. It comes with handsome financial reward agreed on contractual terms, certain details about the contract like duration and clauses are stipulated too. Influencer responsibilities may include posts, videos, appearances on billboards, and events.

Sponsored Post

Often influencers make post strictly tailored and paid for by brands. They are usually paid per post and are always indicated as ‘sponsored post’.

License your Contents

Micro-influencers have to explore every monetization opportunity to stay relevant in the game, one of such is licensing your contents for use by other media in exchange for money.

 

Crowdfund your Project

Micro influencer’s followers are usually more loyal and closer to the influencer, they are more likely to be willing to fund the next project of their favorite influencer. Many influencers have used this opportunity to fund their dream projects and improve their standing in the industry.

Do I Need an Influencer Agent to Make More Money?


Influencer agencies are agencies whose service are employed by both brands and influencers to connect the two parties and to some extent regulate their activities. Most brands rely on agencies to provide the most suitable recommendation for them when engaging and influencer. Influencers rely on agencies for engagement, and it’s particularly useful for micro-influencers who are still struggling for engagements

Influencer industry is a multibillion-dollar industry that is expected to grow to trillions in a few years. The market is big enough for both micro-influencers and macro-influencers to thrive. Big international brands are attracted to macro-influencers as they provide huge followership to target. Micro-influencers are useful with medium-scaled brands with a limited budget.

Monetization opportunities available include selling products, affiliate marketing, brand ambassador, and content licensing. Engaging the services of influencer agencies can improve the rate of engagements for micro-influencers. Imagine engaging several micro-influencers for your small startup. It can never hurt to obtain the services of a high performing SEO company to help you expand your brand and increase your reach.

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The Art of Engaging an Influencer

Are you looking to get paid as an influencer?

When it comes to having an influencer in your corner to promote your brand, whether you a service organization like a heating and air conditioning company, a lawn care service company, or a plumbing company, a lot of critical things have to be done. It is essential to build a lasting relationship in order to work together and for the influencer to properly represent your brand. Also, the influencer will have to be analyzed and understood before entering a contract with the influencer. Definitely, the vision and field of operation of an influencer have to align with that of the brand owners. Below are ways to sway your potential influencer to get to commit to your brand:

Follower and Subscribe to your Influencer’s Channel: If you have to do all the logistics of getting an influencer yourself, it’s advisable to start by following the potential influencer you want to use for your brand promotion.

Share their Videos and Posts: Share the material of your potential influencer, this will make them like you and emotionally driven to repay the favor. It’s almost like you are friends because it means a lot to influencers when their work is viewed and shared.

React, Like, Watch, Drop comments: You want to interact with the social media celebrity you are planning to work with by reacting to their posts. You want your brand to reach people globally, and you have to make a little investment by liking other people’s post like the influencer you want to work with for a successful campaign.

Relate to your Potential Influencer: You really want to treat potential influencer like a new friend you are just getting to know. Ditch any sales pitch at the early stages and just get to know your potential influencer.

Direct and Straightforward Approach: You may also try your luck by sending an email to the influencer. You can send correspondences back and forth and hope you can arrive at a compromise. This saves time but may lack the depth of knowing your influencer in-depth, and the influencer may also lack the necessary conviction and understanding regarding your brand and products.

Are you looking to get paid as an influencer?

Below is an outline of ways you can use in getting across to an influencer, you can use any of the tips above or employ the following steps:

  1. Make sure to subscribe to the social media platform and channel that your influencers are on, it may be a blog or personal website.
  2. When you get an introductory message from an influencer after subscribing, ensure to send a response. This gives you an edge over other people or competitors because most people will ignore introductory emails.
  3. Additionally, share the posts whether they be videos or contents of your potential influencer, this gives them an instant connection with you.
  4. It is crucial to comment on the posts of your influencers, like the posts, react in any way that best portrays your brand’s vision, and this will help them get to know your brand gradually.
  5. If you eventually get to work with an influencer, don’t isolate their message because at that point it is your message, therefore, link your influencer’s post to your brand’s message and share on your platform as well.
  6. Introduce your influencer on your official website or social media channel. As much as they are under contract to promote your brand, you’ll be increasing their morale and ratings by presenting themselves to the world.

 

 

The Platform for Social Connection


There is an opportunity in the marketplace for people to market their products. Our team of experts has been able to project brands to impact the social media marketplace further. This is vital to business organizations with regards to brand promotion. Our custom platform enables business organizations and influencers to generate comprehensive content for brands while maintaining content materials that are relevant consistently.

This is a great way of engaging your potential customers and clients. This way, the business organizations would become relevant in the global market because the platform of the platform ensures that the content of the brand that is shared is highly relevant to their target audience and/or consumers. Our custom platform gives the business organization a unique opportunity to be outstanding amongst their counterparts globally through influencing marketing.

Our custom platform doesn’t only stop at creating relevance for the business organizations and influencers. Furthermore, it also creates a strategy for success in the mode of updating and creatively enhancing the contents being put out there by influencers. Promoting business brands on social channels by influencers requires utmost consistency.

Target audience, which is mostly millennials, is always in need of content that has in-depth details of the brand that the influencer is promoting. This is because millennials want to be relevant, and they love being the first among their peers to share a funny or relevant post. This is what YouTube has done by asking their users, “Be the first to comment on this video”. You’ll be amazed how much competition goes into being the first to comment on a video before it reaches the first million viewers. This is what our custom platform has been captured on our custom platform to facilitate brand promotion and successful campaigns.

Our custom platform regulates updates of content on social media platforms of an influencer and regenerates new information to be posted based on algorithms of the most talked about topics and trends. The platform of platforms enables communication through the comment section and strategic sharing of posts. All these not only aids the influencer in promoting the brand but also provides sustainability of the campaign by engaging consumers and keeping the business owners carried along.

Apparently, engaging an influencer requires a lot more than just successfully finding yourself an influencer. It goes way beyond that, and this can be quite stressful, which is why there’s a platform that can ease such stress. If you want to be involved in the process of your campaign, handing over your campaign to our custom platform keeps you constantly updated on your brand promotion. However, if you want to do it personally without help, the above tips will sure to assist you on your quest of getting and working with an influencer.

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How to Get More from Your Influencer Marketing Investment

Are you looking to get paid as an influencer?

Brands turn to influencers to promote their products and improve their reach these days. A recent study suggests that 68% of companies are ready to increase their budget for influencer marketing. Such is the growing success of influencer marketing, and it is only natural to protect huge investments. As with all investments, establishing key performance indicators (KPIs) can improve the return on investment (ROI).

How Do I Create Influencer Marketing Campaign?

You can create a successful influencing marketing campaign if you make adequate plans and judicious use of available resources. These simple steps will help you create a successful influencer marketing campaign.

Identify your Target Audience

The first task is to determine your target audience, the age range, geography, and all other characteristics of your target audience. These characteristics of your target can influence a lot in your campaign, including the budget, type of influencer, and even platforms for the campaign. For example, if you are looking for a brand that offer answers answers to life’s questions such as divorce, tune. into YouTubers and podcasts that answer such things as divorce and other life questions.

Set budget                                  

Big brands with successful influencer campaigns put great effort into it, and this includes setting the ideal budget from their campaign at the outset and sticking to the plans and budget all through.

 

 

Establishing Key Performance Indicators

There should be a yardstick to which the success of an influencer marketing campaign is measured. The performance indicators include:

Views: One way to measure the performance of influencer marketing campaign is the number of views of the post. Amount of views is an essential measure of the reach of the post.

Engagement: Likes, comments, shares, and reposts make up engagement rate.

Clicks: Clicking is one level better than viewing, clicking means the followers are interested in the product and is a potential buyer or subscriber of the products

Audience Reach: Apart from the influencer’s followers, views, clicks, and reposts are ways of measuring audience reach.

Sales: There must be an improvement in sales after an influencer marketing campaign, if sales doesn’t improve, the campaign has been a failure.

Impressions: A successful campaign will leave some impressions on people, any impression good or bad will have people talking about it on the internet and make it a trend. Comments, likes, and reposts are also a good measure of impressions of an influencer marketing campaign.

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Increase in Followers: It’s natural to experience a surge in the number of followers during and after a successful campaign.


How to Have a Successful Influencer Marketing Campaign

As with everything in life, it is hard to achieve success and even more difficult to maintain high standards, to stay on top with your influencer marketing, you have to follow some guidelines and principles.

Skip Big Names: Unless you are an international brand with global followership and target audience, it is not wise to choose big names as your influencer. They are expensive to engage and less effective than micro-influencers when your brand is relatively small brand.

Keep Successful Partnerships: If it ain’t broke, don’t fix is the common saying, there is no need to discard any partnership that works, maintaining an excellent successful professional relationship will mean better understanding, trust, and continued success.

Compensate Adequately: Micro-influencers are the ones that take all the jobs with the low pay if you believe the influencer has surpassed expectations, reward such influencer the pay their efforts deserve. Adequate compensation will mean improved performance.

Acknowledge Creativity: Always reward creativity, acknowledge the good job of your influencer as a way of appreciation and encouragement.

Promote the Posts: You can significantly improve the performance of your campaign by complementing the efforts of the influencer, this can be achieved by liking the post, getting involved in interactions and reposting.

Look at Various Social Media: Instagram is the most used platform by influencers, but that doesn’t mean others are not useful or effective, you should target all major social media to improve the depth of your reach.

Pick your Own Metrics: Metrics vary from campaigns to campaigns and brands to brands. Most common metrics for evaluating success include traffic, engagement, and profits made during and after the campaign.

How to Measure Success of Influencer Marketing Campaign

When evaluating the success of influencer marketing campaign, several factors and parameters must be considered as a single factor doesn’t tell the whole story. These metrics will tell you about the success of your campaign:

Determine Campaign Reach

The reach of the campaign simply means several social media users that came in contact with the post. It doesn’t tell all the story as not everybody that saw the campaign would be interested, but at least it tells a story, and that is how far the post has traveled.

Determine Engagements

Engagement is a better measuring tool than reach, it includes likes, comments, shares, repost, and retweets. High engagements mean people were very interested in the campaign.

Increase in Number of Followers

A successful campaign will translate to increase in followers if more people are following, it means you are doing it right.

e-products Download

Brands who sell e-products can easily measure their success by the number of downloads of their e-products.

Revenue Generated

Brands set various metrics for measuring campaign success, where an increase in sales is the metrics, the increase in revenue is a clear indication that the campaign has been a success


Website Traffic

During the influencer marketing campaign, website traffic soars and level of success can be measured using Google analytics. Google Analytics will provide the following information that can inform you of the level of success achieved by your campaign:

New Users: Google analytics will indicate exactly the number of new users that visited your page during your campaign.

Page Views: It will indicate the total number of page views generated during the campaign.

Time Spent: This software will show you the total as well as an average number of time spent by all the visitors to the page.

Number of Sessions: The total number of sessions spent by users who visited the page.

Referral Parties: Google analytics will provide information about your partners that created leads to your website.

Influencer marketing is the most popular marketing campaign amongst brands these days, and it is an ever-growing industry that provides several options of influencers to choose from regardless of your niche or target audience. Before embarking on an influencer marketing campaign, adequate preparation is essential and will determine the level of success achieved, what to consider includes a budget for the project, ideal influencer, and platforms to use.

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Influencer Marketing the Future for Business Success

Are you looking to get paid as an influencer?

Click here for an INSTANT OFFER from one our brands at ZIIGG

In recent times, influencer marketing has experienced an incredible transformation in the global market as this particular method of digital marketing has attained a great landslide in the business sector. Now it is crucial for business organizations to identify what the future of influencer marketing holds and how it would transform the face of business today and in the future. If we are able to identify how influencer marketing would evolve the global market, it is possible to know how becoming a successful influencer can help you make lots of money. Influencer Marketing the future for business success is an important step.

This is simply because the marketing strategies of social media influencer have become a serious mainstay considering the projection from December 2018. The Influencer Marketing Platform Activate made this projection as they discovered that 67% of marketers were of the thought that there influencer marketing campaigns aided them more to influence a targeted audience. This milestone, they were able to achieve eventually helped their bottom line and created awareness for influencers.

Considering the kind of success that the influencer marketing system has been able to achieve in the global market in recent times, there is now a massive burst of individuals considering the career. Lots of people want to how to become an influencer and so doing they would also learn how to market themselves and make money as an influencer. This massive rise in individuals becoming influencers has created a swift change in the business sector recently, which is contrary to what goes on in the past.

In days past business brands fight over influencers because of their level of influence on the people and the number of people they are able to impact. However, business brands now have the luxury to choose what particular influencer to use as the global market has now encountered an avalanche of influencers in the global market. This has now led to so many influencers struggling with being hired by elite business brands, and the business brands decide how they intend to work with them. Influencer Marketing the future for business success is an important step.

So no matter how different, finely packaged and expensive the influencer is if they are not satisfied, the business brand has thousands of other influencers to choose from. This has made the struggle of becoming an influencer more competitive but also promising. Here it has been clearly stated how Influencer marketing has been able to transform the business sector and global market at large in recent times, so it is necessary to understand what influencer marketing is all about.

However there is good news too! As more types of businesses are seeing the need for the “new” billboard, more companies are getting on board with influencer marketing. Here are some of the service businesses that have recently started using our influencers to market their services with great results. Yardscut.com, HVACMarketing360.com, reportarse.com, thedumpsterservice.com, towing.ws, handtrucks.com, soundrecording.com, buumer.com, roofers.co, paving.me, and HY-PE.com. So if you are an influencer, don’t limit your search to big brands only! Potentially big brands pay well too and you can get in early and grow with them.

Influencer Marketing

The ability of a business brand to have the capacity to leverage a social media influencer is called influencer marketing. On the other hand, an influencer is a person that took his time to build a reputation with a large number of individuals in a given position. Thereby they back the content of the business brand, sanction business brands, and help promote business brands as well.

This way, as an individual that intends to become an influencer and also make money in advertising as an influencer, the platform has been set to make it possible. Business brand owners have now made it vital to be part of influencer marketing by all means that they have deemed fit. Influencer Marketing the future for business success is an important step.

The Platform for Influencing Business

In this light, our team of experts has been able to create a platform of platforms that would give business owners and financial institutions alike the opportunity to tap into influencer marketing.

Authenticity

Our custom platform has been able to provide authenticity to business brands and consumers with the help of influencer marketing. This is the future of business in the sense that the whole of content marketing has developed as a result of the request of consumers for authenticity. This was because prospects were losing hope on traditional marketing as they craved more for transparency and trustworthy information.

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This has brought influencer marketing to the fold as influencers speak out and project business brands and also promote contents that are not trustworthy. This reason has led consumers and followers to begin to request better authenticity from the influencers they follow as they begin to scrutinize them for accuracy and sincerity as they watch carefully. This way, business owners and consumers would patronize more influencers, thereby helping the influencer make money. Influencer Marketing the future for business success is an important step.

Rank Diversity

The platform of platforms also provides business owners with rank diversity, which is the future for the business. This is where connecting with influencers for brand promotion comes with a targeted amount of followers. For example, business owners target influencers with not less than 100,000 followers as the major aim is to connect with a large target audience.

The more powerful an influencer is, the more quality supporters they produce. So, due to how competitive becoming an influence is, we can now begin to witness more diversity within influencer targets, i.e. you start seeing influencers with large followers or little followers.

Influencer Groups

Our innovative platform would also provide influencers with influencer groups and cliques that would help build their reputation. In the exciting business of influencer marketing, associating yourself with an existing influencer would help upgrade your reputation and authority, thereby experiencing the rise of more influencer cliques and groups connected to one another. This would affect how influencers are viewed and the way their supporters would be able to relate. Influencer Marketing the future for business success is an important step. Influencer Marketing the future for business success is an important step.

When there is a clique or group of influencers that other influencers can connect to, it makes it easy for influencers to market their influence and make more money as an influencer. This way, the influencer can also make money in advertising as an influencer just by connecting to the interconnected web of powerful influencers that are prominent. Influencer Marketing the future for business success is an important step.

Business owners are advised to take charge of their future as they tap into the massive transformation that influencer marketing has witnessed. This would help connect business brands to their target audience as it would upgrade businesses in this digital age. Our custom platform has been able to give both business owners and consumers this opportunity. Influencer Marketing the future for business success is an important step.

For example, one of our customers has used an influencer to increase his reach in the following categories. He has paid one our martial arts instagram influencers to drive business to his plumbing company with a kick your plumbing needs to us campaign.

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You Need an Influencer Agent?

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Business owners are now beginning to search for strong influencers to connect their business brands to as it is quite challenging to utilize a random influencer to promote their brands. Our latest customer is a plumbing platform called plmbrs.com. They came up with the bright idea of hiring a women’s self defense pro, empowrselfdefense.com. Using her kicking and punching powers, she demonstrates that putting the right power behind the job can defeat even the biggest opponent. Considering the fact that everyone is joining the fast-moving trend that influencer marketing has brought to the global market, it might interest you to know that influencer marking entails more. If you intend to know how becoming a successful influencer can help you make more money, you should understand what it takes to have a successful influencer marketing campaign. Also for business owners that need to promote their brands successfully via influencers, they need to be always in touch as they take records of the time the influencer post their brand and if the influencer sends the right message of their business brands to the viewers.

How to Find the best Influencer for Your Brand

This is where both parties need to ask themselves this question, do you need an influencer agent? This question is vital if you intend to know how to market yourself and make more money as an influencer or how to reach out to a broader target audience. This is where getting an influencer marketing agent is very crucial. So if you intend to take away the responsibility of making more  money as an influencer or brand owner, working with an influencer marketing agent would proffer greater solutions. Once the influencer’s marketing agent has been able to connect your business brand to the right influencer, then you start preparing for an influencer marketing agreement.

What is an Influencer Agent?

In simple terms, an influencer marketing agency has to do with working with social media influencers and business brands in order to design and promote an influencer marketing campaign. It also has to do with exposing influencers to campaigns and helping them also learn how becoming a successful influencer can help them make more money. So, before the influencer starts working with and influencer marketing agency, it is essential to know what it takes to become an influencer and how to make money in advertising as an influencer.  

Influencers and marketing Agents Working Together

Influencer marketing agents work with influencers on social media and business brands inorder to produce and expedite influencer marketing campaigns. Such a campaignis the opportunity for an influencer to know how to market influence and make money. Also, it is the chance for a business brand to connect to its target audience for brand awareness. It is vital that both the business brand and the influencer make use of the best influencer marketing agencies as they handle campaigns from the wealth of their experience and knowledge. This sort of experience has been gathered by being in charge of different campaigns with a lot of variables. The influencer marketing agencies take charge and organize these campaigns from the beginning to the end. This is all about optimizing, modifying, and generating campaigns for marketers and business brands as they carry out varieties of campaigns at a wider range.

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The Platform for Influencer Agents
Influencer. marketing comes in different forms and sizes, which makes this form of digital marketing highly sort after in the global market. In the light of understanding what influencer marketing agency is all about, we have been able to put together a standard platform of platforms that would help. manage business brands and influencers. Our team of experts has been able to develop a custom platform that allows business brands to leverage the power of influencer marketing. This would help business organizations to be able to reach out to their target audience and engage them.

Search and Connect

The platform of platforms has the capacity to make it easier to help brands to search and work with influencers. This turns out to be one of the benefits that our custom platform provides business organizations amidst other benefits. Our team of experts has been able to integrate our custom platform in order to upgrade the performance of influencer marketing agency. This is a reality now in this digital era, as most of the job done is usually carried out behind the scene. Influencer marketing agents with the integration of our custom platform, can tryout the structure of campaigns, deal with contracts, rates, and also handle reports and optimization. Creating Capacity in the Global Market The platform of platforms provides a massive business capacity for both influencers and business brands in the global market. Our custom platform has been able to create the opportunity for business owners to link-up with influencer agencies. that can connect to multiple social media platforms, creative agencies, and media buying organizations. This  idea of linking up with media buying establishments would boost business brand awareness by developing campaigns in order to hit certain targets. Our custom platform also goes out of its way in making the influencer marketing campaign less burdensome, more creative, strategic, and productive. However, this can only be done by coordinating both the brands and the influencers.

Influencer Relationship

Furthermore, the ability to manage the influencer that exists in your influencer network is called influencer relations. This is why it is also important that the business brands and influencers must develop a good relationship so that they could always communicate appropriately from time to time. This is why our custom platform comes in handy as it is designed to achieve all the benefits stated above. The need for an influencer agent with the integration of our custom platform is evitable. This is because both business owners and influencers can now easily send and process influencer contracts as well as monitor influencer posts on our custom platform.

Endless Opportunities

In a nutshell, business owners need to start seeing the endless opportunities they could tap into as they consider promoting their business brands not just with an influencer but with an influencer marketing agent. The influencers should also see the need to learn how becoming a successful influencer can help them make more money. So this is how our custom platform can change your business dynamics as a business owner or an influencer.

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Innovative Ways to Win Over Influencers for your Brand

Are you looking to get paid as an influencer?

If you are, click here for an INSTANT OFFER from one our brands at ZIIGG

There is no doubt that the world has evolved into a digital sphere where everything can be done on the internet. You can use the internet to promote your fundraiser needs for your business or non profit. This is why social media has become a vital mode of communication among people and enterprises. This has not only changed the way business is conducted, it has also created a marketplace for brands to be marketed. It is this unique marketplace that has also given rise to a set of brand promotion, giving the power of influencing to the hands of people with plenty of followers. This sort of privilege used to reside with the celebrities before, but that has changed. Anyone with something engaging on the web can attract followers from anywhere. So an insurance business could grow by paying an influencer to represent them on social media. It has become the new commercial.

However, because the dynamics of working with celebrities who may have managers, is different from that of social media influencers, there’s a necessity to understand ways to work with them to maximize the opportunity they present. Data has revealed that a successful relationship with influencers can yield 30% extra sales. It is due to such advantages that people now take influencers and influencer marketing more seriously. This is the reason this article will outline ways to team up with influencers and achieve huge results.

Put Out Only Genuine Products

The traditional celebrities are used to being paid for influencing people to buy things. This may either be a genuine product or one that is not as good as advertised. However, these celebrities may not suffer as a result, especially when they are doing well at what they’re doing, whether it is entertainment or sports.

This is totally different for social media influencers as they stand the risk of losing credibility and followers as a result. This is why influencers are keen on making sure any product they are representing is genuine and worth it.

This leads us to a key way to collaborate with influencers, make sure your product is as good as promised. This will not only give you credibility but also lead to a lasting relationship. The benefit of working with an influencer on a long-term.

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Ensure your Vision and Brand aligns with that of the Influencer

It’s better to work with an influencer that is already on a path that aligns with your brand. This can be disastrous for your campaign as you’ll be pitching your product and services to the wrong audience. So in order to work seamlessly with an influencer, make sure the influencer is relevant to your product and not just someone with millions of followers.

Don’t be carried away by a mega-influencer with 10 million followers, when there’s a macro-influencer with a target audience that will be excited about your brand. Also, no matter the number of followers an influencer has, the people following such influencers also boasts of their followers no matter how small. Such followers will of more benefit to your brand when there’s positive feedback from consuming the products or services of your brand.

Pay Them in their Own Coin

You might be amazed to know social media influencers give out a lot of gifts to their followings. This has kept lots of people on social media platforms to remain loyal to many of the influencers. This is arguably one of the reasons some of them has risen to prominence. So why not do the same thing to them. Imagine giving influencers you are either about to work with or already working with, a free sample of your brand, either as a product or service. We are only human, they will get excited about your brand and promote its utmost enthusiasm.

In as much as you are both expected to have an agreed payment either in cash or kind, it is still a fantastic thing to give them a little extra to mesmerize them into your organization. According to a study, people’s psychology has been shown to change positively when given a gift. History has it that gifts have settled great disputes that posed great difficulty in being resolved. Therefore, when you use the same strategy that influencers use in showing their love for their followers, they’ll respond faster because they understand that you value them above all others.

Request for Authentic Reviews

Most business owners crave reviews from customers, so why look to influencers to get reviews? Also, it may appear to be more of a reason to collaborate with an influencer rather than a way to work with them. However, when you understand these influencers are equally customers who consume products and are merely giving other people feedback on their experience, it starts to make sense.

Asking for genuine reviews from an influencer shows them that you are for real and increases their desire to work with you. Influencers often harbor doubts about brands they’re representing, especially when it is for the first time. However, when they sense the belief you have in your product in your request of real reviews, from the start they are confident to put in their best in such campaign.

Sponsor your Influencer’s Reward Promo

As earlier discussed, influencers have learned that giving gifts to people almost always wins loyal followers or better put loyal consumers of your products or services. If an influencer is given products or services to give out as rewards or gifts to their followers, this will fortify your working relationship. Imagine yourself as an influencer in contract to promote a brand, and empowered to give people gifs as a promotion strategy? It will make you enthusiastic about promoting such brand as it increases your chance of increasing your follower’s base.

Try these few tips for creatively creating an excellent working relationship with your influencer. They are equally people you’ll love to win over as they have honed their skills in promoting themselves or their brand. This skill becomes vital in your brand promotion. If your brand involves athletic gear, you could hire emmyohmy to promote your gear. Ensure your products are genuine and give a little out to them as free samples and watch the magic that follows. If you are a music business, hire theprosinger and watch your brand grow. However, do all these only when you have certified that your vision and niche is the same or similar at least.

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