Engaging content and time on page matterThat’s right the algorithm actually gives you credit for how long a consumer stays on your page because they believe that you are providing a better consumer experience so if your bounce rate is high that will actually drive your rankings down versus the competition if consumers stay on their pages longer that’s an indicator to Google that their site answers the question better than yours does so if you are in a competitive industry make sure you look at time on site and bounce rate as it could be the one thing that you need to change that could potential he double your traffic
Great things to do to help customer stay on site are adding videos, adding info graphics that answer multiple questions, reviews, second party stories, and any other engagement elements that will keep your consumer from clicking back or clicking off that page