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The Digital Brand for Business Explosion

This is the main reason why we see the business sector working so hard to make so much difference in the global market. Business organizations are making so much difference in their methods of transacting business as they are evaluating various means of promoting their business brands and also reaching out to their consumers and target prospects. In reality, we have noticed a serious change and shift in the main focus for brand promotion. This is as a result of the new ways and strategies that have been introduced to the business sector. While other institutions are following the normal process of reaching out to their prospects and consumers, the trending mode of transacting business keeps creating multiple opportunities for organizations to start paying attention to this new methods.

In the race to an optimum business explosion, organizations and institutions are making it now a major plan to make a great leap in their businesses. The aspects of business brand promotion have gone far now that many target prospects and consumers are taking the new steps to brand explosion in the global market. Target prospects and consumers have noticed a rise in the ways that most business organizations have made their business brands available to their target audience in the global market. It is imperative to note that when a business organization tries to connect to their target prospects and consumers, they must be able to understand what they intend to achieve. This is very vital as they search for solutions to their major challenges.

The areas of consumer’s connections and satisfactions happen to be one of the major aims of many organizations and institutions. This is why most financial institutions work tirelessly to make all the possible upgrades to their channels of reaching out to their consumers. The channels are vital to business upgrade and are also crucial to informing the target prospects about the standards and the benefits of the business bands. This is now rated in the business sector as the best opportunity for a business upgrade.

Expanding Business Strategies

As we all know that the global market is subject to innovative improvements and advancements, it has been made possible in the market as virtually all the financial institutions follow in the business and brand upgrade. This upgrade has been long anticipated as the modes and standards for the upgrade has significantly been analyzed. The analysis was majorly directed to the marketing aspects of the organization. The analysis has transformed the marketing departments of organizations and institutions take a productive turn in their level of consumers outreach. The global market is now in its wake of the difference that has been made by these new channels of marketing. This is now the major platform for business brand promotion. Talking about the transformation in details, we remind ourselves of the introduction of the digital marketing systems that the digital platform has been able to integrate into the business sector and the global market at large.

We must not get to miss the apparent transformation that the digital marketing channels have been able to provide for organization and institutions. This has led to encouraging the consumers and prospects to be more digital oriented in their search for the best brand that suits their needs. The use of laptops, mobile phones and tablets have enabled consumers to connect properly with the business brands in the global market. Financial institutions have been able to expand the possible benefits of digital devices for promoting various business brand campaigns. This has made consumers and prospects concentrate on the use of mobile devices and digital apps to connect to their business brands. In the areas of paid and displayed adverts, the digital marketing system has helped business organizations overcome multiple challenges in the global market. The ability to tap into the possible aspirations and needs of the consumers and target prospects keeps the business organization at its level in the market. This is the reason for having the majority of the institutions in the global market make the best of their business brands in this present time.

The digital marketing system has helped so many business organizations make such massive strides. This is because the digital marketing system has been able to inculcate numerous channels for business brand promotion and big and small businesses have all a playground to utilize the systems opportunity to their own benefit. The nature of the global market has made it possible to welcome varieties as so many business platforms seek utmost social business redress. This has been the standard of the global market, but the digital marketing system has upgraded the market standards to an unbelievable height.

The Platform for Brand Upgrade

Our team of experts has been able to design an innovative platform of platforms to the upgrade of business organizations and methods of business approach in the global market. This is a reality for the total transformation of the methods of transacting business in the business sector. The custom platform of platforms has been able to help financial institutions to understand the intentions of their consumers and prospects. This initiative has made the methods of transacting businesses in the sector improve to a wonderful height. We all know that the digital marketing system has created multiple channels for brand promotion, business organizations of various financial sizes now have the opportunity of making their own impact in the global society.

Lastly, the platform of platforms has been able to fine-tune financial institutions into multiple search engines for easy access to their financial brand. The vast community of prospects and consumers has called for a need for institutions to be definitive with their locations online. Consumers always need to know where to find what they want, and a business brand that is quite hidden or unavailable makes consuming the brand challenging. This is the major reason why our custom platform is quite precise in its channels of projecting brands for business organizations. This has made business brands exploding with regards to consumption and awareness in the global market. We urge organizations and institutions to take note and be part of this business transformation.

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How to Astonish Your Readers with Compelling Copy

We are looking for a standard that would help business organizations to write a compelling copy that attracts target prospects. This is as a result of the fact that we all know that business organizations need to be heard. They focus on creating massive awareness for their business brands.

They are also creating quality content for target prospects to review. The content goes all the way to make the business brands of the organization to reach out to their target prospects. This is made possible as the prospects comprehend the brand content.

When it comes to writing copies of contents, it is always advisable to be precise. This is made very important in the preparation of the copies because the consumers have to understand the brand. It is all about clarity in the composition of the brand message.

This makes it possible for the target prospects to digest the information and be able to give its audience an edge in connecting with the brand. What is the essence of creating a well comprehensive and concise copy when it cannot get the prospect to commit to the brand? We need to understand that business brands are meant to promote sales for the business organization.

It is imperative for the copy to be compelling and fascinate the target audience. This process is all about projecting a mutually valuable brand that is solution driven. Business organizations focus on the major interest of their target audience and find the best solutions that suit their interests.

In which this largely determines the quality and standards of interest that the prospects would exhibit. In no time, financial institutions now begin to hook prospects up and make them say hello to their business brands. When the target audience has their attention captured.

They realize the challenges they’re about extinguishing from their world. They begin to pay attention to. In this stage of desperation, every target audience would relish the possibilities of connecting to a clear, concise copy.

Financial institutions are also on their hill as they go the extra mile to develop brevity and clear message that is easily digestible by the target prospects. Financial institutions should note that it is essential to attract a huge number of prospects to connect to their brands. In doing so, they would have it all fascinating to keep them interested in more information with regards to their business brands.

When target prospects get fascinated, it keeps them on their feet. This is because they would always be in need to solve certain issues in their jurisdiction. This is where the copy becomes compelling and gets the target audience to activate their interest in the brands.

We should all note that institutions and organizations are in the market to connect with their target audience and sell. This is the reason why the words written must be compelling. It must also be comprehensive.

As we all know this reality before us, how do we go ahead to write a clear, concise and compelling copy to attract prospects to your business brands? How can financial institutions know the processes and standards to follow when writing the concise copy? How do business organizations know the needs and interests of the prospects?

Include Interesting Bullets

Our team of experts has gone the extra mile to give business organizations, financial institutions, and corporate giants the opportunity to develop a standard, concise and compelling copy. As our team of professionals has been able to educate institutions through our platform of platforms. This is all about the steps that are required to produce a compelling copy.

The custom platform has gone the mile to combine studied research and critical thinking to the process. Business organizations are enjoyed to partner with our innovative platform to produce quality copy for prospects. Our platform of platforms has been able to integrate the various steps necessary for financial institutions to utilize.

This is done as they create their landing pages or sales emails. The custom platform brings the quality of framing information out and achieving great results. The platform of platforms takes institutions and organizations through these various steps outlined below:

  • Knowing and understanding your prospects and consumers.
  • Exclusively benefit from their psychology.
  • Connect to their emotional mindset.
  • Project urgency.

Knowing and Understanding your prospect and consumers

The platform of platforms teaches business organizations the art of knowing and understanding their target prospects. When business organizations can identify the categories of audience they are trying to connect, they project their interests properly. So financial institutions must try to learn and understand the interests and qualities of their target audience.

The custom platform has been designed to gather as much information to analyze and access their target prospects. This information is asked in a series of questions such as personal background, company, position, challenges, and goals. It helps the institution to attract prospects and possibly convert them.

Benefit Exclusively from Psychology

The custom platform exclusively benefits from their psychology by taking advantage of their feelings. Most prospects and consumers want to feel special always and interacted with properly. This has made our innovative platform to device methods for offering to the target audience special offers.

This is a method of making them feel important by isolating them. As we all know that consumer always likes to feel important. Financial institutions need to critically take advantage of praising the self-esteem of their target audience.

Connect to their Emotional Mindset

This leads us to the emotional aspects of the converting prospects. The platform of platforms makes business organizations connect to the mindsets of their target audience. Research has it that most consumers make their purchase decision based on emotions. So great copies are meant to appeal to the prospect’s emotions in order to compel them totally to consume.  

Project Urgency

Lastly, financial institutions need to master the art of projecting urgency. The more the prospect is comfortable, the less eager he is to act. The platform of platforms projects urgency by setting deadlines and using words that are time sensitive. This leads to the high number of conversion of prospects to consumers.

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5 Habits of Content Creators Who Optimize Creative Spend

The best content creators know how to optimize what if referred to as “creative spend.” This is measured in creative units. You can create a mental picture of this by visualizing one of those old-school wooden rulers used in elementary schools. Picture it having 100CUs. It has been shown that your creative energy is at its peak when you’re around 100. This means that you’d complete high-quality work in less time. People with a creative unit that is around 0 do have depleted creative energy. This means that the work cannot be accepted, and takes much more time. In simple terms, the average content creator can finish work at around 50CUs. The word average means stale, boring, dull and so on. This refers to people that just get by and do nothing to improve or scale their business. Anything that is done with a creative unit that is below 50 would cause the failure of the content.

The right thing to do is to keep your creative unit well above 50, and as close to 100 as possible. In addition, the longer you remain close to 100, the more quality work you’d get to complete and within less time.

It has been shown that even the little things such as promptly replying to your messages on social media platforms, emails and so on, may not seem like a lot. But they can cost you some creative units if you don’t do them. As an example, say you’re on Facebook, just before you start a project that would need a lot of creative energy. You were fully charged with 100 units, but you lost 30 due to being unresponsive to messages, you’d now be left with 70 units of creativity although you might be able to complete the work, but not in the best way possible. Other things that reduce creative units include activities such as unnecessary distractions at your workplace, such as answering phone calls, or spending excess time on social media when you should be working, all eat into your creative unit.

There are main ways of optimizing your creative spend, and they include the following:

  • Doing things that allow your creative units to recharge, thus taking them back.
  • By not depleting your creative units at all by making use of some tactics throughout the day.

All these can be achieved by creating a new set of daily routines, that would eventually turn into habits. This piece would focus on the 10 habits of content creators who optimize creative spend.

  1. Prioritize physical health habits: It’s important for human health to be in a good state. It’d be impossible to create your best content when you don’t feel your best. Engaging in unhealthy activities such as smoking, and drinking an excessive amount of alcohol tends to impair human health. Stress could also affect your health. Working endlessly for long without taking a break could significantly affect your health. In simple terms, your health should be your most important priority. Some of the ways of doing this include keeping fit, which includes engaging in regular exercise, and keeping a healthy diet. In addition, mental fitness is also as important. A content creator that is mentally fit would be sharply focused with clarity.
  • Design a distraction-free zone for deep focus: It’s important to endeavor to have some distraction-free time that allows your creative units to remain high, and also your mind to get into a super deep focus. One of the ways of becoming truly distraction-free is by not checking emails, text messages, social media feeds and so on.

 Making this a habit would cause your content production to go up significantly, in quantity and also in quality. One thing common to content creators is that they work via their computers with their phone nearby. If you’re like this, then you should ensure that all your notifications are off for both computers and other electronic gadgets you may have close to you. You may also want to inform your co-workers that you shouldn’t be disturbed when you’re in your distraction-free modes. Studies have shown that email and social media are the biggest culprits of taking up precious creative units, closely followed by office distractions.

  • Find your creative time limit and habitually return to it: It’s important to know how long you’d spend in your distraction-free creative time zone. This usually varies from person to person, and also vary on a project-by-project basis. As an illustration, you might remain unexhausted for up to 3 hours, when writing about business, self-development, vehicles and so on. However, this is different when creating content strategies or editing blogs for clients, as your maximum time for peak performance may be around 90 minutes. This doesn’t imply that you’d have 3 hours or 90 minutes of peak creativity during any given day. It only means that you’d have to replenish your creative units by doing something different or relaxing for a certain amount of time. This could be activities such as taking a nap, taking a 15-minute walk, doing your dishes and so on. It may be difficult to replenish your creative units completely. The more you make it a habit to replenish your creative units throughout the day, the more periods of creative energy you’d have to complete your content projects.
  • Organize time every week for projects: A lot of mistakes may content creators make is that they sometimes like to wait for the right time to get the proverbial creative juices to start flowing.

 You should consistently block the time into your calendar every week or day, depending on how you manage your workflow. You shouldn’t wait for a creative awakening. You should induce it yourself on a daily basis, and it’d eventually become a habit.

  • Do the difficult tasks first: One of the best ways of getting things done quickly is by doing the most difficult tasks first, especially when the mind is still fresh, and you still have a lot of creative units.

References

(2019). Retrieved from https://www.amazon.com/Everybody-Writes-Go-Creating-Ridiculously/dp/1118905555

Forsey, C. (2019). The Ultimate Round-Up of Content Marketing Tips. Retrieved from https://blog.hubspot.com/marketing/content-marketing-tips

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Digital Brand Management

It is a thing of worry now that business organizations have been unable to develop an identity and create increased awareness for their business brands both offline and online. Digital marketing platform has not yet given financial institutions the capacity to maximize their brand presence in these areas of marketing and brand promotion. The internet has been a very important tool for driving business brands online and in the community of consumers that are heavily connected to various digital platforms. This has made marketers of various financial institutions focus on the digital aspects of promoting their business brands and creating solid awareness for their business models. In the world of today, the global audience are all obsessed with the possibilities that the digital platform has been able to offer them. Also in their pursuit of solutions with regards to knowing the best business brands to partner with.

It is a massive issue of relief when consumers or target prospects can connect to a digital platform in search of a business brand that can solve their pressing needs in the global market. This has brought lots of organizations and institutions to aggressively focus on the different business promotional tools that organizations can utilize to reach out to a wide range of users in the online community. Business organizations focus on selling their solutions to consumers to solve certain problems that they might need to solve.

This is why the best way they feel they can go about it is to develop a solid presence online and take advantage of the digital marketing platform to reach out. This is the trending ways at which most business organizations have decided to adopt in the business sector. As we can see that almost every financial institutions that are launched into the global market start to focus on operating and transacting business online. This is the standard process that new business organizations and financial institutions follow in their pursuit of fame and patronage in the global market.

The Digital Brand Balancing System

It is now undeniable that the digital technology platform for business has brought about so many benefits and goodies to the global market. In light of all the positive opportunity that the digital platform brings to the business sector and the global market at large. It is of great need for organizations and institutions to follow through with the possibilities of creating a balance for online and offline users for business progression and development. The aspect of knowing about the digital brand management system takes the whole business branding and promotion to the next level. Take for instance, when a business organization is unable to get her business brand to be connected and consumed by both the offline and online users, it sets a retrogressive standard that might confuse the consumers. This may lead to losing the brand presence in the global market. This is all about getting the business brand for the consumers to connect to the brand consistently. This connection would be as far as connecting through multiple channels to reach out to the number of target prospects that has been the set goal.

The possible risk of business organizations losing their consumers stares them in the face as they fail to create a massive and similar identity over their offline and online channel. This is has gone viral in the business sector because we all can now witness a massive shift in focus that most institutions have made with regards to the digital methods of brand promotion. The introduction of the digital brand management system is to be able to create a balance in the various processes that institutions and organizations have utilized in promoting brands in the global market. This has got to do with the ways that consumers and target prospects connect and engage with business brands digitally. The digital brand management system combines in its way the various business policies of financial institutions to be able to upgrade the methods consumers and prospects use to interact with business brands online.

This involves the digital marketing channels of promoting business brands like social media and content marketing. In the vast understanding of brand management, the unique process cuts across the offline and the online platforms in the global market. As we can see how vast the digital platform for business brand promotion is so, it also involves the offline medium for promoting business brands too. This is one of the primary reasons why financial institutions are maximizing its benefits.

This is simply because the process is quite straight forward in its methods as the confirmation of the use of the flyers and adverts that are printed are controlled by a major authority that is central. This central figure is usually a department that is involved in managing the brand. This digital brand management system makes sure that the ability to communicate the brand mission and vision to different third-party service providers is seriously critical.

The Platform for Brand Management

This is the main reason why our team of experts has made it possible for institutions and organizations to have access to the utmost benefits of the digital management brand system. Our team of professionals has designed an innovative platform to suit the curious needs of organizations and institutions. The custom platform has digitally integrated the brand management policies for financial institutions to drive their brands. This management policies cuts across multiple channels for branding which is both offline and online. The platform of platforms utilizes the same policy documents that cover the online channel for branding also with the offline mode of the brand. The custom platform has been able to connect with the organization’s online accounts for original material for brand promotion that is mainly designed. When it comes to achieving this brand process, the tools for digital marketing system is required. Finally, the custom platform develops proper positioning for business brands by specific communication with regards to its delivery via the social media platform. This includes the conversations and chats that is sent from the account of the financial institution.

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5 Types Of Stories Brands And Marketers Should Be Using

For a lot of people, it brings back memories of bedtime stores, nursery rhymes, or childhood tales.  This type of stories are mostly fictional, and their purpose is to make people feel better and entertained.  

However, the common thing to these stories is that they mostly have happy endings. You might wonder, what storytelling has to do with marketing and marketers. It’s important to know that some of the principles used in storytelling also applies to the market. Stories are capable of invoking the emotion of readers, and also leave readers with a lasting impression.

What’s the Correlation Between Marketing and Story Telling?

Storytelling is a powerful tool, that can improve and significantly boost marketing if rightly carried out. The purpose of stories is to engage one’s target audience and also entice them to buy your products or services. However, the problem most brands and marketers have is that they don’t see themselves as storytellers. The good news is that there is a way to take a data-focused approach to storytelling that would make the most of your content when it comes to traffic, shares, and conversions. Below are some of the five stories that could be used to increase your reach, and also attract new customers.

The Types Of Story That Could Help Engage Your Audience And Drive Them To Take Action

  1. SEO search journeys: Google introduced search Journeys in the later part of 2018. This feature has taken the “user intent” to a new level. Instead of identifying the intent of the user based on the keywords and context used, Google now makes use of artificial intelligence in predicting where users are at in their Search journey. Google shows the user content based on what they are most likely to look for. They do this by providing them with more information, to weigh their options, or to buy.

As an illustration, a user may be “problem aware” and are searching for possible solutions online. Then they become “solution aware” and start comparing multiple brands and service providers in order for them to make the best decision. In simple terms, Google tries to identify where the users are at in the buyer’s journey, and then provide them with content that will urge them along that journey. This is an opportunity for brands and marketers to create content that draws in users at each stage.

  • How you can create story content that goes in line with the buyer’s journey: As mentioned earlier, Google search journey works by identifying where the user is at the buyer’s journey and present the buyer with different options. The job of brands and marketers is to now take advantage of this new feature, by creating contents for each step of the target’s audience’s buyer’s journey. As an illustration, say someone is looking to remodel their building, the first keywords they may input in their search engine, may include the following “home remodel ideas” or “kitchen remodels examples” to have a general idea of what to do, and what to expect. This is where the google new feature comes in, as it’d present with them informative content, assuming that they’re at the beginning of their search journey. Brand or marketers have to create blog contents that would address or be the answer to the questions users are asking. As an illustration, the answer to the aforementioned questions could be “ Top 10 ways to remodel your kitchen” or “15 ways to remodel your building” and so on. In a situation where the user takes a break and comes back a week after, to search for the same thing, Google knows what they really want are ways to achieve the ideas and examples they saw during their last search. Google will present them with things such as” Hire a contractor, or DIY kitchen remodel” and so on. For this step of the buyer journey, a brand or marketer can also create a blog with the title “ Tips on choosing the best home contractor.” In addition, Google would also suggest pages where they can buy the materials used in kitchen remodel. To entice potential buyers, you could write a blog with the topic that goes like “(brand) discounts,” (brand) pricing sheet and so on.

2. Breaking false beliefs: A lot of brands and marketers push out contents that tell their audience how they stand out from the competition.

However, another way to go about this is by spending some time to debunk the rumors and false beliefs people have about the industry and the types of services you offer. It’s important to know what false belief is. The false belief is often created and circulated to prevent your target audience from seeing the value that you have to offer and to also prevent them from seeing how much power they have in terms of making significant changes in their own business. As an example, a lot of people hold the belief that “SEO is all about rankings,” but this can’t be further from the truth. Yet, the brand’s marketers are trying to help often go about with this false belief. It could become a struggle, trying to break everything down, and convincing them that rankings are not as important as other benefits of SEO, such as key performance index, return on investment and so on.

What Are the Ways Of Debunking False Beliefs In Your Story Content?

You can correct a false belief but not by telling someone “You’re wrong and this is why.” This would just be stoking the fire, and the individual would not believe you. This is because a lot of people have had these believed for a long time, and it’d take more than a few words to convince them. This is where storytelling comes in. You’d have to create a story that the individual can relate with, and tell it in a way that the person can’t help but question whether what they believe has been incorrect all along.

References

(2019). Retrieved from https://www.amazon.com/Everybody-Writes-Go-Creating-Ridiculously/dp/1118905555

Forsey, C. (2019). The Ultimate Round-Up of Content Marketing Tips. Retrieved from https://blog.hubspot.com/marketing/content-marketing-tips

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A Guide to Creating Amazing Content: 5 Tips for Crafting Useful Content

The success of a brand, product or company significantly depends on the type of content it puts out. This makes it important to always and consistently put out contents that would be useful to your audience. However, crafting quality content can sometimes feel overwhelming, especially when you what exactly you should include.  

This is why you need to develop a content strategy. This is essential for the growth and survival of content marketing. This piece would focus on the various ways of crafting content strategy, and also the tips for crafting useful content.

What Should Your Content Strategy Look Like?

As earlier mentioned, there is a need to have a content strategy. A good content strategy would help you in crafting useful content. Some of these strategies include the following:

  1. Goals and definitions: Your content strategy must center around what you’re trying to achieve. The first thing to do is to identify what exactly you’re trying to do and ensure everyone on your team buys into it.

Some of the questions you might want to ask yourself when doing this are as follows:

  • What exactly are you trying to achieve?
  • Why are you creating the content?
  • How would you know that your content is on track to achieve your goals?
  • Which goals should be prioritized?
  • How would we define vital elements?

No progress can be made until you have this foundation articulated and agreed upon.

  • Measurement methodology: It’s important to have a way of measuring your success, test, tweak and also readjust your approach. Knowing your success metrics is crucial. Below is a quick guide that can help you align your key performance index at each stage of the funnel.
  • Reach: This is about how far your content has traveled. Some of the things to consider include impressions, views, publication pickup, social content metrics, and organic traffics.
  • Perception: Things to consider include brand surveys and social sentiment.
  • Consideration: Some of the things to consider include engagement which covers traffic, time on site, lead generation rate, leads that are yet to be qualified and so on.
  • Decision making: This covers the conversion of leads and qualified leads.
  • Satisfaction and advocacy: This cover how satisfied the customer is after they’ve used your product or service. Things to consider include product usage, customer review scores, product registrations, account renewals, product return rate and so on.

3. Journey mapping: Content programs can sometimes get complicated, and this is why it’s important to map out the customer journey as granularly as possible. You can start from a whiteboard, so you would have ample space, then move to a digital program, so you include it in your strategy.

4. Audience insights: It’s important always to feel the pulse of your audience, especially when you want to implement a new idea. Your ideas have to resonate with them. However, before you can do this, you would have to ask some important questions. Some of them include the following:

  • Who are you trying to reach?
  • Why are you trying to reach them?
  • Where are they located?
  • How can you reach them?

These types of questions would help you know your audience more, and exactly how to engage them.

Tips On How To Create Amazing Content

  1. Map your content to clear goals: It’s crucial to map your content to clear goals. Your content piece has to advance your content marketing goals; else, it won’t be worth the effort invested in creating, publishing and distributing. As an illustration, if your one of your content goals is to rank at least 5 pieces of content in the top 10 of Google in the coming year. This means that you would need to write targeted SEO content around good keywords.
  2. Focus on SEO cornerstone content: Cornerstone content is the most important content pieces you will create. Putting in effort and resources in making high-quality pieces would take you far towards your goals, and return on investment. However, there are some tips you can follow to creating cornerstone content:
  3. You have to get the most strategic growth out of your cornerstone content. You can do this by writing each piece around a strong keyword, that could potentially drive loads of traffic to a website from Google.
  4. In a situation where you run multiple blogs that touch on different angles of a topic, you should choose the best one to become your cornerstone. You should ensure the post in quality, and in-depth, then link the post to all related posts. This directs Google to the one that is more important.
  5. Create content that lends itself to cornerstone status: This has to do with ultimate guides, topic overviews with explanations, and comprehensive how-to-posts.
  6. You can recycle one strong content piece in various ways:

One of the ways of putting out amazing content is by recycling the strong content you’ve created before and developed more useful pieces from that one post. By doing this, you’d be capitalizing on the work you already put into that content piece, giving it increased usefulness beyond the original blog format. As an illustration, you could do the following:

  • Create quote cards: You could pull some crucial quotes from your blog, and make design quote cards from them in Canva. This adds a little twist to your work and makes it more interesting. You may break up the text, and then offer them bundled together as a SlideShare file or PowerPoint presentation. Canva is free, all you need to do is create an account, and search for “presentation” to find pre-designed templates you can make use of.
  • Create a PDF file: Creating a PDF file is one of the ways of repurposing your useful content. Your readers can easily download the PDF version of your blog, and save to read them for later, even without access to the internet. There are lots of programs available for the creation of PDF files; some include Microsoft Word, Google docs and so on.

References

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Forsey, C. (2019). The Ultimate Round-Up of Content Marketing Tips. Retrieved from https://blog.hubspot.com/marketing/content-marketing-tips

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The Flexible Platform for Brand Promotion

When an organization is on the verge of setting up a business line or an entrepreneur is on the verge of launching a new product concept, a platform to promote that brand is very essential. This is the reason why most financial institutions go the extra mile to sort professionals in the aspects of business brands and promotion. The essence of an active brand promoter is to help business organizations in the business sector to create awareness and attract a large amount of audience to access and evaluate the business brand. The global market is all about taking business awareness and advertisement.

This has kept a lot of business organizations in the global market and has helped them develop a standard value in the global market. When it comes to strategizing with business brands, it is all about the business plan that covers the short term and long term goals that are to be achieved. This is possible with the evolution of a successful brand that is made definite with combinations of the components of the company’s character.  When goals are set, it is evident that they must be achieved and strategies are meant to be put in place to make the branding a success.

Recreating Business Brands

Financial institutions are made to develop a well-defined strategy to help create quality brands and go ahead to promote them in the global market. This quality brand affects all the aspects of the business organization as it is directly connected to the needs of the customers. This also cuts across the competitive nature of the global market and the emotions of the consumers with regards to their interests. The whole idea of the branding processes goes beyond the organization’s products and models but comes with the ability to reach out to the consumers and meet the needs of the target prospects. The needs of the consumer are fundamental to the financial institution, and it goes all the way to make them attracted to the brand that the institutions are able to offer. This depends on the way they can project their quality and personality to their target audience in the global market.

This has made financial institutions more analytical in their methods of branding and promotion. Whatever brand strategy any institution is able to utilize takes its business standards to the heights in the global market. This is because the whole process is focused on making the consumer and prospects focus on understanding their products. This would encourage the target prospects to show interest in the business models and enhance the proper consumption of the business brands. This has to do with the business organization connecting with their target prospects in different ways to give them a basic understanding of what their brands are all about. The business sector has been working so hard to improve on their business strategies for brand promotion as they have been able to inculcate the digital marketing systems to upgrade their

business styles.

The digital marketing system has been able to change the methods of business branding in the business sector. Most business organizations have been making the digital marketing system their standard for branding and promotion. It is evident that the digital marketing system comes with so many opportunities when it comes to brand promotion. There are various channels that the financial institutions can utilize in promoting their brands and also developing a face for their organization. Although the digital marketing system is still evolving in its stead, financial institutions have made the digital system their standards for operation in the global market. Consumers are taking advantage of the digital marketing platform as lots of organizations and institutions have integrated the digital platform for brand creation and rebranding. This is the state at which most business organization reinvent their business standards.

The Platform for Transformation

Our team of experts has developed a platform of platforms that have been able to give the business organization the opportunity to brand their businesses. The custom platform has given financial institutions purpose in their brand creation. This is how the global audience connects with their business brands. When a brand is made it brings promises to the consumers in which they start to believe in the strength of the financial institutions in the creation of the brand. The custom platform of platforms has been able to separate a particular brand from one another. This is all about helping financial institutions create a defining purpose in the methods of brand production and promotion. The platform of platforms helps the consumers to understand the purpose of the business brand. It is also crucial to note that the financial institution should make it an issue of importance to define their brand position in the global market. The custom platform also helps the business organization develop a specific purpose for the target prospects as it is able to make a proper differentiation between the business brand and its competitors.

The platform of platforms has in its height made the business process of branding more functional; this is as a result of making a proper evaluation of success within the global market. One of the primary purposes for business brands in the global market is to close deals and make money. So the custom platform enables the financial institutions to focus more on their set goals with regards to branding for commercial reasons. Every institution and organization needs to brand their business and promote their brands in the global market; this is the reason why our custom platform has made the concept for business branding intentional. Based on the business ideas and policies of the institution, the custom platform enables the institution to understand the value its brand brings to the global market. Lastly, we all know that consumers sort after business brands to meet specific needs and solve their challenges. The platform helps consumers understand the exact nature of the business brand and its benefit to the global audience.

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How To Choose Memorable Images For Your Content

Images are a big factor when improving your content marketing pieces. Images are powerful and have a lot of influence on the reader, or your audience. It’s capable of evoking various types of feeling, depending on the type you choose to touch.

For most audiences, the image you choose would play a big role in how your audience perceives your content. Images can help readers break down parts of expansive content, and pull the vital information from it. It’s important to know what type of image to put in your content, which a lot of people have a problem with. This piece would give you some tips you could employ in choosing the memorable images for your content.

How Many Pictures Should Your Content Have?

Before going into the various ways of selecting memorable images for your content, it’s important to know how many images you should put on your content. The first thing you must know is that there is no set number of images you should add to your content. There are some factors that determine the total number of images you should have in your image:

  • Type of content you are writing.
  • Audience
  • Topic

You will probably need to add a lot of images to your content if you’re writing for a beginner audience. These images should assist you in explaining the steps, and show how the specific tools work. On the other hand, you would probably need a few images when writing for an expert audience. However, you can still showcase tools. The use of images in content is more complicated than it seems. This is why it’s important always to consider your audience, which includes what they want, their expectations, and what can be directly applied in their daily activities.

Tips On How To Choose Memorable Images For Your Content

  1. Avoid stock images in the body content:  Stock photos are usually the best of the lot. They are clear, of high-quality images that fit almost any topic and search query. However, when it comes to aiding your body content, stock photos are not ideal. Stock photos add no value into the body content. This is because they are too generic to fit the subject and simple screenshots could produce more effective visual stimulus. In addition, stock photos don’t have data-backing. Studies have indicated that they produce negative effects. Overall, it’s important to avoid stock photos in the body content and rely more on walkthroughs, screenshots, and more tutorials.
  2. Showcase more screenshots, tutorials, and walkthroughs: It’s important for memorable images to be thought-provoking and also actionable in nature. These two requires some form of the guided walkthrough, tutorial or screenshots to showcase examples. Tutorials are only effective if illustrated, and not told. In addition, thought-provoking contents require images that shows what exactly what you’re trying to illustrate and also bring it to life. There are some important tools that are important in adding a screenshot and highlighting images. Skitch and Evernote are important tools in doing this. Overall, regardless of the type of post you’re writing, you should try to include examples via screenshots, walkthroughs. You should also provide call-outs to focus attention on the important aspects of the image.
  3. Reserve GIFs for informal posts: GIFs are funny, lighthearted ways of passing information. They help to spice up what hitherto would be a boring content. However, GIFs don’t work for every content creator, every audience and every type of content published. This is why you should understand your audience, and try to palpate what they’d be receptive of. Of your audience are people below the age of 35, then GIFs may be ideal. However, if your audience is older adults, then you may have to refrain from making use of GIFs.
  4. Develop custom visuals to synthesize information: It’s important to find memorable images for your blog or whatever platform you use. Some people find it difficult getting images because the available ones are too generic, boring, and overused. If you have these problems, then developing custom visuals for your content may be the right thing to do.  Developing custom visuals for your content improves your credibility, synthesizes complex concepts, data, numbers, and also drive more backlinks to your site. You should check for any content marketing piece online, and you would notice images that are sourced and cited from top pages. Even when you’re not writing about unique data, that can be developed into charts and tables; you can still find a way to produce custom images. You can make use of graphic design tools such as Canva, in creating your own custom images. Another way of doing this is by contracting the work out to freelancers. You may make use of websites such as Design Crowd, Upwork and so on.
  5. Go for high-quality images: If you’re going to be adding images to your content, then you must ensure that the images are of high quality. People tend to link the quality of your images to the quality of your product. You might want to leave plenty of room in your budget for great photography. This can help boost your trust.
  6. Know the purpose of adding the image: You should have a reason for every image you add to your project. Adding the right image to your project can further help you achieve your goals. As an illustration, if you’re trying to increase conversations, then you should add a human face and ensure the eyes point to your call to action. The change may be small but can go a long way in helping you achieve your goals.
  7. Aim to engage: It’s important for the images you add to your project to be memorable, so people can engage with it. Images should evoke moments, feelings and so on. The best way to go about this is by learning much about your audience and also think about your product or service from their perspective.
  • Give credit: It’s crucial to always give credit, especially when using the work of a photographer.

You might also want to read the license carefully, as it may require attrition.

References

How to Select Memorable Images for Your Content Marketing. (2019

Picking Memorable Photos for Law Firm Content. (2019). Retrieved from https://www.customlegalmarketing.com/2019/04/picking-memorable-photos-for-law-firm-content/

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10 Journalism Skills Every Content Marketer Needs

Written content is one of the essential parts of a content marketing strategy. Well written content has been identified to one of the most important steps in generating leads and converting them into customers. Blogging, one of the most popular forms of written content, is very effective for companies that are doing it the right way. According to studies, it has been shown that marketers that make blogging or written content a priority are about 13 times more likely to get a positive return on their investment, as compared to those who don’t.

Although you might save some money, preparing and writing your content, however, you’d get the result if you outsource this job to marketers that have a journalism background or skills.  This is why journalism skills are crucial to content making for marketing purposes. This piece would focus on some of the important journalism skills every content marketer need.

             Journalism Skills That Can Improve Your Content Creation

  1. The use of the Five  “Ws” and “How”: Every journalist learns to rely on the five Ws and How. The five Ws stands for the following:
  • Who
  • What
  • When
  • Where
  • Why and lastly
  • How

Journalists make use of these words in gathering information, and also in carrying out the research world. It’s a tool they learn to use, even from day one. Interviews mostly take place on mobile phones, skype calls, chat and so on. However, having a face-to-face interview is the best form of an interview, as you also get to study the body reaction of whoever you’d be interviewing. When carrying out research and making use of these words, you’d have all the materials needed to answer questions and solve problems, which are the two main elements to any content marketing campaign. For you to have a successful online platform, such as a blog, service page, infographic page and so on, you must endeavor to answer all the questions based on the 5WH. The most important of the words are the who, what, why and how. Your content will fail to resonate with the reader if it doesn’t provide the answers to these questions. It’s important to train your freelance writers, the use of the 5WH. It’s easy and simple to use, but really effective in getting across all the information that needs to be in the content you’re providing.

2. Credibility and being factually correct: One of the skills that earn journalists respect, is their ability to report factual content.

Providing factual contents gives your brand credibility, and also gives you a long career. The best journalists don’t just put out information, but checks several times, before releasing them, regardless of the source of information. Content marketing that is based on loose facts will immediately dilute the authority of the content, and also of the brand that is hosting the content. This is why it’s important always to endeavor to have good credibility, and it starts with the type of content you put out.

3. Clarity: This is one of the skills that makes journalists vastly appreciated. They have the ability to deliver their message and content in a way that can be understood by everyone. Clarity means clearly answering the 5 W’s and How while avoiding any jargon that might not be understood by the common man. As an illustration, if writing for a medical journal and your audience is mainly physicians, then you are free to write medical jargons. Same applies to another field, such as business, where you’re allowed to write business terms. Overall, journalists understand clarity, and this is an important tool for content creation and marketing.

4. Balance: A lot of blogs don’t waste any time before they start discussing their company, what they do, rewards, and so on. However, there should be a balance. It’s important to focus on the needs of the readers and at the same time, not forgetting to expose your products and services too. Journalists are good at finding a balance. They endeavor to cover all the sides of a story while conveying credible messages. Balance the needs of your audience, and that of the company is important to have long-term success.

5. Know what your audience wants: One of the first things you must do is to understand your audience. No one knows this better than a journalist. Knowing your audience would help to know the right words to use. However, not understanding your audience would render all your efforts useless. Good journalists are trained to understand their audience and write for them. They have a lot of tools to find their target audience and all the questions that are being asked.

6. Storytelling: Journalists are known to be good at telling stories, in captivating ways. The society thrives on storytelling. Your business can create a storyline that offers valuable information to readers across various mediums. This could be through your blog, social media platform, and so on. Journalists hone their storytelling skills every day. You should also do this with your business.

7. Deadlines: Deadlines are important, and you must learn to keep to them. You must learn this skill, as it’d force you to focus and think clearer to get the best work completed in the least amount of time. Creating contents and delivering them before the deadlines will give you good credibility.

8. Learn to deal with a process that’s controlled by editors: It’s important to have a systematic editorial process if you’re serious about content creation. This applies for any type of content production, including blogs, video content, infographics and so on. As an illustration, some blog writing projects may have to go through various layers, with different editors, such as

  • SEO provides keyword research
  • Content strategist
  • SEO provides guidelines with target keywords
  • Writing process
  • First editing process
  • SEO enhancement
  • Final on-page SEO/editing process

9. Consistent content: It’s important to be consistent in putting out good contents. As an illustration, if you own a social media platform, you should endeavor to put out contents multiple times, not only to retain your followers but also to grow your network and drive traffic to your page.

10. Focus: You should try to focus on real work, and do away with distractions.

References

10 Journalism Skills Every Content Marketer Needs. (2019). Retrieved from https://www.searchenginejournal.com/journalism-skills-content-marketers-need/294127/

Content Marketers Desperately Need More Journalists. (2019). Retrieved from http://www.curata.com/blog/content-marketers-need-journalists/

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Upgrading the Social Platform for Business

Business organizations are now seeing the height of change in their business dealings. The global market has become a new world for business expressions, and lots of financial institutions are taking the lead with regards to changing the ways they express themselves in the global market. When it comes to promoting business brands, the business sector is currently witnessing a massive change that is taking over the business sector, and this is the reason why most organization are going the mile to join in the party. It is time to go digital, and the significant areas of transacting businesses have been digitalized by the business sector. When we talk about digitalization, we are made to understand that it is all about inculcating the digital technology methods in the global business.

The digital technology has been able to create multiple digital platforms for various financial institutions to benefit from as it is all about taking the way business is transacted to the next level. So many financial institutions are making sure that their business brands have been upgraded and digitalized so that they can match up with the standards that their business counterparts have been able to create in the market. Business organizations have made so many strides as they have been able to change their methods of operations and channel their business executions to the digital standards. This is the main aim of the business sector as they are able to transform and revitalize the state and standards of the sector.

Most organizations that have been operating on the traditional levels of transacting business in the sector have been made to change their styles due to the limiting processes that the old methods bring to the market. It is very crucial to note that the digitalization of the business sector has brought about multiple channels of opportunities to institutions and organizations at large. This comes with so many financial benefits.

The Reality of the Social Channels

One of the principal channels of opportunities that is very crucial to the success of any financial institution is brand promotion and awareness. This is the heart of any institution or organization in the sense that business is all about brands, models and services. When an organization is created, it develops a standard brand and goes all out to get it in the faces of as many individuals as possible. This is the basics of every institution and organization in the global market. The concept of business is all about promotion and consumption; this is the main reason why business organizations do not take for granted the position of their consumers with regards to their brands in the global market. In light of this reality, the digital technology platform has made it such that the business organization has been given different opportunities to drive their business brands in the global market. This is the possibility of the digital marketing platform with the introduction of social media channels.

This has gone far to create increased awareness of the target prospects and consumers alike. The experience that comes with tapping into the possibilities of social media branding and promotion can be significantly overwhelming. This is just because most institutions think that it would have to be about connecting to numerous followers in the platform before it becomes possible to benefit from the channel. Some organizations think it is all about developing sophisticated brand campaigns to be able to benefit from what social media means of promoting business brands has to offer. Although this business brand is promoting media and comes with so much diversity, but it is also a budget-friendly tool to benefit from. It is a fact to know that the social media channel for business brand promotion is one of the best methods of connecting with fans and consumers alike. This is simply because the social media channels have a massive amount of audience connected to the media and interconnected to themselves. To think of its possibility, we can consider a business organization that is looking for a channel to reach out to multiple amounts of target prospects to share their business brands with.

The social media channel is a great channel to consider. This social channel goes as far as taking brands of financial institutions to the levels that they cannot possibly reach on their own. This is also because the social media channel has the network of individuals that are all willing and ready to connect to the brand of the institution. This is a vital tool in the sense that it is not expensive to achieve and it is user-friendly in its own way. Business organizations can now utilize the social channels to achieve multiple heights in the global market.

The Social Platform for Brand Promotion

Our team of experts and professionals have been able to design a platform of platforms that gives financial institutions the edge to utilize the productive possibilities of the social media channels. Our custom platform has helped business organizations to attract and engage prospects and consumers in the global market. This has been made possible by the social media channels in the custom platform. The platform of platforms gives consumers the opportunity to relate with the business organizations directly to show their interests and express themselves. When financial institutions give consumers the opportunity to make inquiries and get feedbacks at the expected time, it makes the consumers feel the need to maintain their relationship with the organization. This helps the financial institutions to retain their consumers for an extended period of time.

Finally, the platform of platforms helps business organizations to build a credible reputation on the social media channel. Some financial institutions believe that it is a complicated situation to create a brand following on the channel, but it is quite easy. The main focus of the custom platform is that it helps financial institutions to connect with the right audience. To achieve this possibility is all about helping the business brand build a standard awareness that involves creating an online presence which would give the prospects the opportunity to understand the basics of the business brand.