How to Increase First-Time Visitor Conversion Rates

Increasing your conversion rate is essential. It’s important to have a good conversion rate is the foundation of a high sales volume. This piece is about the various ways you can increase your conversion rate. Below are some of the things you need to focus on if you want to increase first-time visitor conversion rates:

  1. Your website needs a goal: The first thing you must figure out when looking to increase your first-time visitor conversion rate is to have a business goal. You have to be clear about what action you want visitors to take on your website. This is because you can only properly evaluate a website against a goal. There is no way to improve your website if you don’t have a goal. You can only improve what you can measure. A lot of people are not clear about what their goal is. Your goal can’t be for people to “read about your products.” A goal you should pursue should be an action other than reading. It should be something like sign-up, purchase, clicking something, ordering something and other actions. If your goal is for people to read text on your website, then you may need a new goal.
  2. Do A/B testing: A/B testing is a technique that is used for increasing website conversion rate. In simpler terms, it’s a technique that is used to measure the ability to visitors into customers. As an illustration, if you had two possible headlines for your page or website, and you’re having a hard time deciding which you should use. You could run an A/B split test to identify which would work best. The way this technique is used depends on the industry and what you do. For example, in real estate, it’s about location, while in conversion optimization, its all about testing. Experimentation is one of the most effective ways of mitigating risk in decision making while allowing your creative teams room for innovation and exploration of new opportunities. Your goal should be to have A/B testing running at any given time on your site. There is nothing like “perfect” when it comes to marketing, your website, products and so on. You only learn about what works and what won’t work by continually testing.
  • Create a compelling and clear value proposition: The potential of your conversion rate is determined by the value proposition, making it the most important conversion factor. The value proposition is the main reason a prospect should buy your product or service.  Studies have shown that customers just don’t want to know “what’s in it for them?” but also “why buy from you”?. It’s important for you to be able to answer this question. A lot of marketers try to boost their results by changing page elements such as font colors, button shapes, sizes, images, incentives, and so on. However, the initial step that should be focused on is strengthening their value propositions. As an illustration, if your home page just says “welcome” or just highlights the name of your company or product, then you’re missing out. It’s important for you to know the difference between the value proposition for your company and your product.
  • What Makes A Good Value Proposition?

Below are some of the conditions that make a good value proposition:

  • It must be different from your competitor’s offers.
  • You have to match a competitor on every aspect of the value except for one dimension. You would need to excel in at least one of the elements of value.

Designing and crafting a value proposition requires a huge amount of reflection on what is special about your company, products, and services. You must know that having a strong and powerful value proposition is not sufficient. You must be able to communicate to achieve optimal results effectively. In addition, you have to refine your value proposition until you can explain and articulate it in a single, and credible sentence. Overall, optimizing value propositions, and being able to present it articulately, in an unambiguous manner would help to increase the conversion rate of first-time visitors to your page.

  • Set up a sales funnel: One of the things that kill conversion rate is asking for signups, sales too fast. This is because people might just be browsing and not be psychologically prepared to purchase anything. Studies have shown that the more expensive a product is, the more time people need before they would buy it. As an illustration, let’s assume your product is an online course on DIY home repair. Below are the steps you should follow, based on the sales funnel:
  • What the visitor wants: The visitor wants to learn about DIY home repair.
  • What do you want: To entice and get the visitor to buy the course.
  • How to do it:
  • Offer free home repair advice via your platform; this may be your blog, videos, step-by-step pictures of how to go about it and so on.
  • Become their trusted advisor.
  • Give them compelling reasons to sign up your email list, in exchange for a free and valuable article.
  • Free drip content video course via their email, after they’ve subscribed.
  • Send them to your sales copy and ask for the sale.

It has been shown that it takes about 7 contacts with a prospective buyer before they’d be willing to purchase from you. Overall, it’s a fact that the longer and deeper your relationship with the potential buyer, the more their chances of buying from you.

  • Eliminate the jargon: It’s important to show clarity. Clarity is more important than persuasion. You shouldn’t try to entice people with fancy and complicated business terms that they may not understand. You are trying to sell a product or service to prospects, not CEOs or managers. This is why it’s crucial to be as plain and straightforward as possible. If there is a sentence you wouldn’t use while interacting with a friend, then it probably shouldn’t be in your post.

References

Forsey, C. (2019). The Ultimate Round-Up of Content Marketing Tips. Retrieved from https://blog.hubspot.com/marketing/content-marketing-tips

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