How to Increase First-Time Visitor Conversion Rates

Increasing
your conversion rate is essential. It’s important to have a good conversion
rate is the foundation of a high sales volume. This piece is about the various
ways you can increase your conversion rate. Below are some of the things you
need to focus on if you want to increase first-time visitor conversion rates:

  1. Your
    website needs a goal: The first thing you must figure out when looking to
    increase your first-time visitor conversion rate is to have a business goal.
    You have to be clear about what action you want visitors to take on your
    website. This is because you can only properly evaluate a website against a
    goal. There is no way to improve your website if you don’t have a goal. You can
    only improve what you can measure. A lot of people are not clear about what
    their goal is. Your goal can’t be for people to “read about your products.” A
    goal you should pursue should be an action other than reading. It should be
    something like sign-up, purchase, clicking something, ordering something and
    other actions. If your goal is for people to read text on your website, then
    you may need a new goal.
  2. Do
    A/B testing: A/B testing is a technique that is used for increasing website
    conversion rate. In simpler terms, it’s a technique that is used to measure the
    ability to visitors into customers. As an illustration, if you had two possible
    headlines for your page or website, and you’re having a hard time deciding
    which you should use. You could run an A/B split test to identify which would
    work best. The way this technique is used depends on the industry and what you
    do. For example, in real estate, it’s about location, while in conversion
    optimization, its all about testing. Experimentation is one of the most
    effective ways of mitigating risk in decision making while allowing your
    creative teams room for innovation and exploration of new opportunities. Your
    goal should be to have A/B testing running at any given time on your site. There
    is nothing like “perfect” when it comes to marketing, your website, products
    and so on. You only learn about what works and what won’t work by continually
    testing.

  • Create a compelling
    and clear value proposition: The potential of your conversion rate is
    determined by the value proposition, making it the most important conversion
    factor. The value proposition is the main reason a prospect should buy your
    product or service.  Studies
    have shown that customers just don’t want to know “what’s in it for them?” but
    also “why buy from you”?. It’s important for you to be able to answer this question.
    A lot of marketers try to boost their results by changing page elements such as
    font colors, button shapes, sizes, images, incentives, and so on. However, the
    initial step that should be focused on is strengthening their value
    propositions. As an illustration, if your home page just says “welcome” or just
    highlights the name of your company or product, then you’re missing out. It’s
    important for you to know the difference between the value proposition for your
    company and your product.
  • What
    Makes A Good Value Proposition?

Below
are some of the conditions that make a good value proposition:

  • It
    must be different from your competitor’s offers.
  • You
    have to match a competitor on every aspect of the value except for one
    dimension. You would need to excel in at least one of the elements of value.

Designing
and crafting a value proposition requires a huge amount of reflection on what
is special about your company, products, and services. You must know that
having a strong and powerful value proposition is not sufficient. You must be
able to communicate to achieve optimal results effectively. In addition, you
have to refine your value proposition until you can explain and articulate it
in a single, and credible sentence. Overall, optimizing value propositions, and
being able to present it articulately, in an unambiguous manner would help to
increase the conversion rate of first-time visitors to your page.

  • Set
    up a sales funnel: One of the things that kill conversion rate is asking for
    signups, sales too fast. This is because people might just be browsing and not
    be psychologically prepared to purchase anything. Studies have shown that the
    more expensive a product is, the more time people need before they would buy
    it. As an illustration, let’s assume your product is an online course on DIY
    home repair. Below are the steps you should follow, based on the sales funnel:
  • What
    the visitor wants: The visitor wants to learn about DIY home repair.
  • What
    do you want: To entice and get the visitor to buy the course.
  • How
    to do it:
  • Offer
    free home repair advice via your platform; this may be your blog, videos,
    step-by-step pictures of how to go about it and so on.
  • Become
    their trusted advisor.
  • Give
    them compelling reasons to sign up your email list, in exchange for a free and
    valuable article.
  • Free
    drip content video course via their email, after they’ve subscribed.
  • Send
    them to your sales copy and ask for the sale.

It
has been shown that it takes about 7 contacts with a prospective buyer before
they’d be willing to purchase from you. Overall, it’s a fact that the longer
and deeper your relationship with the potential buyer, the more their chances
of buying from you.

  • Eliminate
    the jargon: It’s important to show clarity. Clarity is more important than
    persuasion. You shouldn’t try to entice people with fancy and complicated
    business terms that they may not understand. You are trying to sell a product
    or service to prospects, not CEOs or managers. This is why it’s crucial to be
    as plain and straightforward as possible. If there is a sentence you wouldn’t
    use while interacting with a friend, then it probably shouldn’t be in your
    post.

References

Forsey,
C. (2019). The Ultimate Round-Up of Content Marketing Tips. Retrieved from
https://blog.hubspot.com/marketing/content-marketing-tips