How to Create a Content Strategy for Both Users and Search Engines

One
of the most prevalent mistakes people make, especially those who need to put
out content and drive traffic to their page is their lack of strategy. A lot of
content creators to create in a vacuum. These set of people randomly throws out
random blogs, topics, and keywords, hoping they’d stick, but this really never
works. It’s important to carry out some research and strategize on what people
are interested in. To drive any form of traffic to your page, and also have a
high-quality inbound lead coming in through user search, you must be able to
create content around solid SEO. The purpose of SEO is to provide some needed
and useful information to readers, so you can reach a high search engine
ranking. An SEO geared content strategy can boost and increase your sales
significantly if well carried out. You’d have to learn how to infuse SEO, in
every step of your content creation, starting from the foundation and building
up. This piece would focus on some of the ways you can get this done.

Methods To Incorporate SEO To
Your Content Strategy

  1. Define
    Your Topic Area

The
strategy of the most content creator is to start with keyword research, as the
initial step to integrate SEO into their content strategy. However, this would
not be the right move. Instead, it’d be best to start by defining your brand’s
purpose and expertise. This should then be followed by finding out the unique
knowledge base that relates to your industry that you can offer. This is where
you should start. The topic area would guide your audience research, keyword
research, and SEO content creation. In addition, this also positions you
advantageously for eventually creating content that converts. After figuring
out what your area you need to focus on, and you’ve nailed down your expertise.
You should find ways to combine the knowledge with your audience data to come
up with various kinds of content topics, ones that are in your wheelhouse and
appeal to readers. Overall, one thing you must learn to do is to know your key
topic area before writing anything.

  • You Should Have A
    Clear Picture Of Who You’re Targeting In Search
    :

 In simple terms, you should know your
audience. This is the next thing you need to figure out, after defining your
topic area. There are many ways to go about this. Below are some of the ways of
doing this:

  • Look
    at your current customers for clues: You should check out what similarities
    your customers have, and try to note them down.
  • You
    should find out your competition, and check out who they’re targeting: Some of
    the ways of doing this include looking up their followers on social media, such
    as Instagram, Facebook. In addition, you may also read the type of comments and
    reviews they get. You don’t have to target the same audience as theirs, but you
    can find a way of branching out, or niche down from this group.
  • You
    should outline the advantages of your product or service: You should be clear
    about the type of service and product you provide. In addition, you should
    figure out the type of people that needs it, and try to appease to their
    interest.
  • You
    should carry out surveys: One of the ways to what to improve on, is by carrying
    out surveys. Surveys help you to know what people are thinking about your
    product. Also, this may also include common questions you may be able to answer
    in your content.
  • Create
    audience personas: You can do this based on all the data you collect. Each
    persona would represent an ideal customer. You should often refer to these
    personas as you create content, so it can speak to that audience.
  • You
    Should Find Keywords That Hits Your Topic Area And Targets Your Audience

The
important thing you should focus on are the keywords. By now, you should
understand your expertise, and who your target audience is. You can combine
this knowledge into effective keyword research. In simple terms, you should
look for keyword opportunities that point to topics your audience cares about.
Below are some of the ways of doing this:

  1. Start
    with a broad search term: You should start by “casting your net far,” although
    this has to be within your industry expertise. As an illustration, if you sell
    winter shoes, your broad root keyword could probably be “ winter shoes”/
  2. You
    should then narrow the terms down. In doing this, you have to consider some
    factors. Some of them include:
  3. Your
    best selling products
  4. The
    variations of the keywords
  5. The
    features of your product
  6. The
    range of questions your customers might type on google, to find out about your
    product or services.
  7. The
    Last Step Is To Put It All Together

This involves putting together
all the ideas to come up with a rough list of ideas, to look into using the
research tools. As an illustration, from “winter shoes,” you can come up with
variations such as “men winter shoes, children’s winter shoes, women’s winter
shoes and so on.

  • Optimize
    Intelligently

You
should start using your high ROI keywords as soon as you have them in hand. You
can use them to boost your content creation. However, you have to do this
intelligently, so ensure you grab every chance for search engines to increase
your content. Some of the things you should include are:

  • You
    should make your content relevant, high-value and comprehensive
  • You
    should make be consistent with your publishing schedule
  • Your
    content you should relevant, be of value, and also comprehensive.

  • You
    Should Build Your Content on Your Own Internet Plot

After creating your content, you
need to put it on a platform where people can have access to it. Your content
needs a place it can live, somewhere you can build your authority, relevance,
and trust. Some of the popular platforms include Facebook, Instagram, Twitter,
Medium and so on. The best way to go about these platforms is that you have to push
out good and quality contents consistently, so people that are interested would
follow or subscribe to you, hence increasing your traffic.

References

How to Create a Content Strategy
for Both Users & Search Engines. (2019). Retrieved from
https://www.searchenginejournal.com/how-to-create-content-strategy-users-search-engines/291033/

How to Create a Content Strategy for Both Users & Search Engines. (2019).

How to Write SEO-Friendly Content in 2019 (A Step by Step Guide). (2019).