How to Create a Content Strategy for Both Users and Search Engines

One of the most prevalent mistakes people make, especially those who need to put out content and drive traffic to their page is their lack of strategy. A lot of content creators to create in a vacuum. These set of people randomly throws out random blogs, topics, and keywords, hoping they’d stick, but this really never works. It’s important to carry out some research and strategize on what people are interested in. To drive any form of traffic to your page, and also have a high-quality inbound lead coming in through user search, you must be able to create content around solid SEO. The purpose of SEO is to provide some needed and useful information to readers, so you can reach a high search engine ranking. An SEO geared content strategy can boost and increase your sales significantly if well carried out. You’d have to learn how to infuse SEO, in every step of your content creation, starting from the foundation and building up. This piece would focus on some of the ways you can get this done.

Methods To Incorporate SEO To Your Content Strategy

  1. Define Your Topic Area

The strategy of the most content creator is to start with keyword research, as the initial step to integrate SEO into their content strategy. However, this would not be the right move. Instead, it’d be best to start by defining your brand’s purpose and expertise. This should then be followed by finding out the unique knowledge base that relates to your industry that you can offer. This is where you should start. The topic area would guide your audience research, keyword research, and SEO content creation. In addition, this also positions you advantageously for eventually creating content that converts. After figuring out what your area you need to focus on, and you’ve nailed down your expertise. You should find ways to combine the knowledge with your audience data to come up with various kinds of content topics, ones that are in your wheelhouse and appeal to readers. Overall, one thing you must learn to do is to know your key topic area before writing anything.

  • You Should Have A Clear Picture Of Who You’re Targeting In Search:

 In simple terms, you should know your audience. This is the next thing you need to figure out, after defining your topic area. There are many ways to go about this. Below are some of the ways of doing this:

  • Look at your current customers for clues: You should check out what similarities your customers have, and try to note them down.
  • You should find out your competition, and check out who they’re targeting: Some of the ways of doing this include looking up their followers on social media, such as Instagram, Facebook. In addition, you may also read the type of comments and reviews they get. You don’t have to target the same audience as theirs, but you can find a way of branching out, or niche down from this group.
  • You should outline the advantages of your product or service: You should be clear about the type of service and product you provide. In addition, you should figure out the type of people that needs it, and try to appease to their interest.
  • You should carry out surveys: One of the ways to what to improve on, is by carrying out surveys. Surveys help you to know what people are thinking about your product. Also, this may also include common questions you may be able to answer in your content.
  • Create audience personas: You can do this based on all the data you collect. Each persona would represent an ideal customer. You should often refer to these personas as you create content, so it can speak to that audience.
  • You Should Find Keywords That Hits Your Topic Area And Targets Your Audience

The important thing you should focus on are the keywords. By now, you should understand your expertise, and who your target audience is. You can combine this knowledge into effective keyword research. In simple terms, you should look for keyword opportunities that point to topics your audience cares about. Below are some of the ways of doing this:

  1. Start with a broad search term: You should start by “casting your net far,” although this has to be within your industry expertise. As an illustration, if you sell winter shoes, your broad root keyword could probably be “ winter shoes”/
  2. You should then narrow the terms down. In doing this, you have to consider some factors. Some of them include:
  3. Your best selling products
  4. The variations of the keywords
  5. The features of your product
  6. The range of questions your customers might type on google, to find out about your product or services.
  7. The Last Step Is To Put It All Together

This involves putting together all the ideas to come up with a rough list of ideas, to look into using the research tools. As an illustration, from “winter shoes,” you can come up with variations such as “men winter shoes, children’s winter shoes, women’s winter shoes and so on.

  • Optimize Intelligently

You should start using your high ROI keywords as soon as you have them in hand. You can use them to boost your content creation. However, you have to do this intelligently, so ensure you grab every chance for search engines to increase your content. Some of the things you should include are:

  • You should make your content relevant, high-value and comprehensive
  • You should make be consistent with your publishing schedule
  • Your content you should relevant, be of value, and also comprehensive.
  • You Should Build Your Content on Your Own Internet Plot

After creating your content, you need to put it on a platform where people can have access to it. Your content needs a place it can live, somewhere you can build your authority, relevance, and trust. Some of the popular platforms include Facebook, Instagram, Twitter, Medium and so on. The best way to go about these platforms is that you have to push out good and quality contents consistently, so people that are interested would follow or subscribe to you, hence increasing your traffic.

References

How to Create a Content Strategy for Both Users & Search Engines. (2019). Retrieved from https://www.searchenginejournal.com/how-to-create-content-strategy-users-search-engines/291033/

How to Create a Content Strategy for Both Users & Search Engines. (2019).

How to Write SEO-Friendly Content in 2019 (A Step by Step Guide). (2019).

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