How To Choose Memorable Images For Your Content

Images
are a big factor when improving your content marketing pieces. Images are
powerful and have a lot of influence on the reader, or your audience. It’s
capable of evoking various types of feeling, depending on the type you choose
to touch.

For
most audiences, the image you choose would play a big role in how your audience
perceives your content. Images can help readers break down parts of expansive
content, and pull the vital information from it. It’s important to know what
type of image to put in your content, which a lot of people have a problem
with. This piece would give you some tips you could employ in choosing the
memorable images for your content.

How Many Pictures Should Your
Content Have?

Before
going into the various ways of selecting memorable images for your content,
it’s important to know how many images you should put on your content. The
first thing you must know is that there is no set number of images you should
add to your content. There are some factors that determine the total number of
images you should have in your image:

  • Type
    of content you are writing.
  • Audience
  • Topic

You
will probably need to add a lot of images to your content if you’re writing for
a beginner audience. These images should assist you in explaining the steps,
and show how the specific tools work. On the other hand, you would probably
need a few images when writing for an expert audience. However, you can still
showcase tools. The use of images in content is more complicated than it seems.
This is why it’s important always to consider your audience, which includes
what they want, their expectations, and what can be directly applied in their
daily activities.

Tips On How To Choose Memorable
Images For Your Content

  1. Avoid
    stock images in the body content
    :  Stock
    photos are usually the best of the lot. They are
    clear, of high-quality images that fit almost any topic and search query.
    However, when it comes to aiding your body content, stock photos are not ideal.
    Stock photos add no value into the body content. This is because they are too
    generic to fit the subject and simple screenshots could produce more effective
    visual stimulus. In addition, stock photos don’t have data-backing. Studies
    have indicated that they produce negative effects. Overall, it’s important to
    avoid stock photos in the body content and rely more on walkthroughs,
    screenshots, and more tutorials.
  2. Showcase more
    screenshots, tutorials, and walkthroughs
    : It’s important for memorable
    images to be thought-provoking and also actionable in nature. These two
    requires some form of the guided walkthrough, tutorial or screenshots to
    showcase examples. Tutorials are only effective if illustrated, and not told.
    In addition, thought-provoking contents require images that shows what exactly
    what you’re trying to illustrate and also bring it to life. There are some
    important tools that are important in adding a screenshot and highlighting
    images. Skitch and Evernote are important tools in doing this. Overall,
    regardless of the type of post you’re writing, you should try to include examples
    via screenshots, walkthroughs. You should also provide call-outs to focus
    attention on the important aspects of the image.
  3. Reserve GIFs for
    informal posts
    :
    GIFs are funny, lighthearted ways of passing information. They help to spice up
    what hitherto would be a boring content. However, GIFs don’t work for every
    content creator, every audience and every type of content published. This is
    why you should understand your audience, and try to palpate what they’d be
    receptive of. Of your audience are people below the age of 35, then GIFs may be
    ideal. However, if your audience is older adults, then you may have to refrain
    from making use of GIFs.
  4. Develop custom visuals
    to synthesize information
    :
    It’s important to find memorable images for your blog or whatever platform you
    use. Some people find it difficult getting images because the available ones
    are too generic, boring, and overused. If you have these problems, then
    developing custom visuals for your content may be the right thing to do.  Developing custom visuals for your content
    improves your credibility, synthesizes complex concepts, data, numbers, and
    also drive more backlinks to your site. You should check for any content
    marketing piece online, and you would notice images that are sourced and cited
    from top pages. Even when you’re not writing about unique data, that can be
    developed into charts and tables; you can still find a way to produce custom
    images. You can make use of graphic design tools such as Canva, in creating
    your own custom images. Another way of doing this is by contracting the work
    out to freelancers. You may make use of websites such as Design Crowd, Upwork
    and so on.
  5. Go for high-quality
    images
    :
    If you’re going to be adding images to your content, then you must ensure that
    the images are of high quality. People tend to link the quality of your images
    to the quality of your product. You might want to leave plenty of room in your
    budget for great photography. This can help boost your trust.
  6. Know the purpose of
    adding the image
    :
    You should have a reason for every image you add to your project. Adding the
    right image to your project can further help you achieve your goals. As an
    illustration, if you’re trying to increase conversations, then you should add a
    human face and ensure the eyes point to your call to action. The change may be
    small but can go a long way in helping you achieve your goals.
  7. Aim to engage: It’s important for
    the images you add to your project to be memorable, so people can engage with
    it. Images should evoke moments, feelings and so on. The best way to go about
    this is by learning much about your audience and also think about your product
    or service from their perspective.

  • Give credit: It’s crucial to
    always give credit, especially when using the work of a photographer.

You might also want to read the
license carefully, as it may require attrition.

References

How to Select Memorable Images
for Your Content Marketing. (2019

Picking Memorable Photos for Law
Firm Content. (2019). Retrieved from
https://www.customlegalmarketing.com/2019/04/picking-memorable-photos-for-law-firm-content/