How to Build Trust on E-commerce Home Pages

Building
trust in e-commerce home pages isn’t an easy task. This is regardless of having
the best product on the market. You would still need people to be attracted to
the product, and love it.  However, a lot
of companies fail to find loyal customers because of their inability to follow
through on the promises they made on their products and services, and this is
because their focus is solely on getting more customers, without thinking much
of the ways to make customers happy. Once a prospect has been converted to a
customer, that person has the highest potential out of anyone to become a
loyal, long-term buyer.  Your
actions and inactions as regarding your products and services would determine if
the customer would remain or leave. Below are some of the ways of building and
improving your trusts on e-commerce pages:

  1. Make
    it easy for customers: One of the things you must do is to ensure that your
    product or service is incredible, especially if you mean to build a base of
    loyal customers. However, you’d need them to take a chance on your product in
    the first place, before you can do this. Studies have shown that the best
    brands make it easy for people to buy their products and services. As an illustration,
    Samsung makes phones for every price range. There are Samsung phones that cost
    about less than $100, and their premium ones that cost above $1000. This makes
    it easy for customers to buy, based on their budget. It’s important not to
    suffocate people with choices when you’re just starting a new company, because
    this may lead to confusion. This is because, in a lot of situations, people
    don’t know what they want to buy, so they’d rather revert to what they know,
    instead of taking a chance on you.

  • Focus
    on simplicity: Simplicity is key in building trust on e-commerce home pages.
    Simplicity is a good strategy for getting people to buy your initial offerings,
    and also a way to advertise to them. One of the ways of applying the simplistic
    approach is by keeping your adverts simple.  You
    may choose to use the same messaging over and over in slightly different ways.
    This is because people usually don’t react to things until it’s repeated to
    them. You may use the same tagline over and over. Find a way to say what
    differentiates you in a few sentences and keep driving that home. It might be
    boring, but don’t get tired, the repetition would pay off eventually.
  • Find
    a niche: Another way to build trust on your e-commerce page is by realizing
    where you would excel the most. As an illustration, if you realize that your
    core demography listens to certain podcasts, then you should try and get into
    space, and create a buzz that would resonate with them. You may make use of
    influencers in a community that they trusted. This doesn’t just apply to
    podcast listeners, but the point is for you identify your target audience, and
    figure out what they listen to, what they read, or what interests them, then
    find a way to reach out to them through the platform. However, you must
    understand that it has to be more than just buy ads. You should try to
    establish a sense of trust to go with the buzz you create.
  • Establish
    trust: One of the ways of building the trust in your e-commerce home pages is
    by fully immersing yourself in the community to earn their trust. You must show
    support to the community whenever they need it, and also show that you care
    about the customers. Loyalty and trust go both ways.
  • Build
    a strong customer service team: Customers don’t stick with a company that
    breaks their promises. This is why it’s important for you to mean whatever you
    put in your ads. The best way of doing this is by building a customer service
    team that truly cares about the concerns of your customers. Even the customers
    that are unhappy would turn loyal if you can address their needs and concerns —
    some of the things your team needs to do include proper and prompt
    communication. You have to understand that getting someone to buy from you
    doesn’t mean they’d come back, and this happens because of various reasons such
    as poor customer service, broken promises, and so on. You have to do everything
    to avoid these factors. Overall, you must remember always to keep your word and
    satisfy the needs of your customers, that’s the way to get them to be loyal to
    you.
  • Show
    empathy for your users: One of the most effective ways of gaining and boosting
    the trust your users have for you is by showing some empathy. This includes
    understanding exactly what they need and offering help and tutorials, articles,
    to help them use your product effectively. Remember, the goal is to make things
    as easy as possible for them.
  • Follow
    usability principles
  • Make
    thee-commerce experience accessible: You should try to make your product
    accessible to all, including people with disabilities. If a disabled individual
    wants to make use of your product, then realizes that he/she can’t, you’d have
    lost a potential customer due to the inaccessibility of your product. Making use
    of ambiguous messages, unclear instructions, complex custom controls, and
    reliance on visuals may be barriers. Accessibility is mostly considered a
    technical problem, but it’s a product problem. Below are some of the resources
    you could start with when looking to improve accessibility:
  • Accessibility
    for teams
  • Accessibility,
    usability, and inclusion: This focuses on how to include individuals with
    disabilities in workflow
  • Vulnerability:
    One of the most important characteristics you should show is a mix of vulnerability
    and validation. An example of how to show vulnerability is going ahead with the
    soft launch of a product; if it’s an app, you should put out the beta version.
    This is to show that you’re working, and also improving your product, till
    you’re ready to release the final product.

References

Digital
Marketing Company in Hyderabad | SEO, Adwords, Social media services. (2019).
Retrieved from http://www.danithadigital.com/

Services:
Search Engine Optimization » Vine Social Media Marketing. (2019). Retrieved
from https://www.vinesocialmedia.com/services-search-engine-optimization