7 Blog Strategy and Creation Mistakes to Avoid

A
blog is the most powerful marketing tool. You can reach millions of people by
just putting up high-quality content on your blog. A blog does a lot, such as
establishing the voice and tone of the business, as well as displaying the
personality and core values of the overall brand. A blog is one of the easiest
ways towards building and sustaining a solid relationship, especially nowadays,
that people would rather work with those they can trust. Blogs, if created with
SEO in mind on a consistent basis, can significantly garner much stronger
search engine results.

 Using the right strategy, a blog campaign can
also speak to various prospects in the inbound sales funnel-those who are
looking to be educated to those ready to buy. What a lot of people don’t
realize is that blogging is for the long term, and a visionary leader would
understand the value of a strong blog campaign. A quality blog is one that
would build brand awareness and search results over the next years versus
dumping thousands into a paid search campaign for short-term benefits. Although
some brands rely on the strength of Google ads and Facebook advertising,
nothing will create a brand’s authority stronger than optimal content marketing.
This is where many agencies make mistakes. They tend to focus more on products
and services without adding some emotion or personality to the strategy. This
piece would focus on some of the common blog strategy and creation mistakes to
avoid.

  1. Not carrying out 3
    layers of research:
    Not
    carrying out a proper analysis before a campaign is one of the biggest mistakes
    anyone can make. There are 3 types of research that should be carried out
    before a word is typed. They include the following:
  2. Overall
    market analysis
  3. Target
    audience analysis
  4. Traditional
    competitive research
  5. Overall
    market analysis: This has to do with getting an overall view of your market,
    which includes its size, profitability, distribution channels, trends and
    growth rate. You don’t require a lot of energy to get this done, as compared to
    the other types of market analysis. One way of getting this done is by doing a
    “quick search of *industry* market analysis 2019”, and you’d get a lot of
    reputable sources to have an overall snapshot of this information. You can also
    make use of this data in blogs for research purpose.
  6. Target
    analysis: This involves getting some crucial questions answered, by asking the
    key and important players of a business or industry. The purpose of doing this
    is to get to know your target audience more. You can gather information from
    everyone, including the CEO to CMO and down to the sales reps. The purpose of
    asking questions from various people is to get a wide range of various answers.
    This is the only way you can help a business further refine their target
    audience, and provide more value than the blog itself. Some of the information
    you should seek for when interviewing people include the following:
  7. What
    questions are they asking online? This includes the questions asked on social
    media platforms, forums and so on.
  8. What’s
    the income bracket of your target audience?
  9. What’s
    their buying habits?
  10. What
    type of services and products are they using that you can replace or improve
    on?

Getting
this information would help you create various blog topics, that you wouldn’t
have explored, if not for the data you gathered from them. One of the ways of
doing this is by typing in niche-specific keywords in Quora or Reddit. These
platforms would show you loads of questions that your target audience is
asking. Your job is to provide answers to their questions or enquiries.

  • Competitive
    research: This is the third layer of blog-strategy research. It involves taking
    snapshots of what your competitors are doing.

  • Not
    creating content for various target audiences in various buying stages: You
    should go online and check out companies within your niche. Check out the
    content of those that have blogs within your niche
  • Not
    knowing your target audience: The first thing you should identify when blogging
    is your target audience. This may sound strange, but over 50% of bloggers have
    no idea who they are blogging for. They just put out content for the sake of
    doing that, with the hope that they get some traffic. However, the question is,
    how would you produce the right content, when you don’t even know your target
    audience. The next question you might want to ask is how to identify your
    audience. You can do this by making use of the resources available on the web.
    Some of the ones you can benefit from including Google forms, to run surveys by
    your site visitors. This would help you understand them and also give you an
    idea of what they expect from your blog.
  • Not
    collecting emails from day one: One of the mistakes bloggers make is not
    collecting the emails of visitors to their blog. Getting the emails of visitors
    to your website would spare you a lot of stress, especially in this world of
    incessant Google updates. If you’re worried that requesting for the emails of
    your visitors may throw them off, you should stop worrying. If you do it the
    right way, you can get those emails without annoying your users.
  • Freebies:
    Everyone likes to get free things. Even the richest people in the world would
    appreciate any freebies that come their way. Offering freebies to your users
    such as e-books, podcasts, are a good way of satisfying your users. Ensure your
    readers realize that the e-book will provide more information than the blog post,
    and let them know that they’d be getting the e-book for free to your email
    subscribers.
  • Media-rich
    content: You should try to put up contents that would get your readers excited
    about seeing more from you. Good pictures, videos keep people coming back to
    your page.

  • Not
    promoting your blog posts proactively: Even though good posts would get you
    some traffic.  You still
    have to promote your blog posts. You can email your subscribers, share on
    social media and so on.

References

Avoid
These 5 Blog Strategy & Creation Mistakes. (2019). Retrieved from
https://www.searchenginejournal.com/blog-strategy-creation-mistakes/303347/

Avoid
These 5 Blog Strategy & Creation Mistakes. (2019). Retrieved from
https://www.searchenginejournal.com/blog-strategy-creation-mistakes/303347/

Das,
L. (2019). Avoid These 5 Blog Strategy & Creation Mistakes. Retrieved from
https://itechment.com/avoid-these-5-blog-strategy-creation-mistakes/