Billions are spent on Pay Per Click advertising and with about 50% of that from publishers and 3rd party networks it is no wonder why click fraud is so high. It is a very lucrative business and one that is kinda a dirty word or goes unspoken.
Billions of dollars are spent in the paper click market space with the top search engines and many people have no clue that upwards of 50% of their budget is actually being wasted with our employing a good click fraud software mitigation company.
Competitors: competitors either click your site regularly What you might have changed or what competitive advantages you have on your site or they do it maliciously just to spend your budget so possibly there as well show up quicker or at a less cost.
Malicious actors: these are companies hired to click regularly across multiple niches to dry The average clip cost up in the average value down incentivized typically by either competitors or affiliate marketer’s that are using some sort of click arbitrage and or revenue sharing models with the advertisers.
Click fraud: is Because many industries are seeing $10-$30 clicks on average and when half the traffic is being generated from third-party sites or affiliate sites of these advertisers there is definitely incentive for the publisher and or the website owners to make sure a handful of clicks happen every day which have absolutely no value to the advertiser but drives the revenue to the publisher in many cases fiftyfold.
Keyword dumping: this is what happens when the algorithm gets greedy and places similar words into the triggering mechanism of the paper click process allowing for a consumer who is not really even looking for what you offer but match is just enough by either keyword or scope to trigger the ability Number to click. For example Stem Cell, is a medical process but you might find cracked cell phone as a triggering keyword, because it only generates $.20 a click but Stem Cell doctor’s are willing to pay $50 per click it only makes sense why the algorithm will try to push it to the more expensive or the more valuable Providing for a 1000 time market
Bots: there are millions of bots running on a regular basis scraping and doing all sorts of nefarious things across the web and accidentally could potentially trigger a click to one site being totally wasteful.
Negative keyword management: most advertisers don’t realize that you can actually run and negative keyword campaign blocking keywords that are similar but not ones that are worth anything or it will convert, and this should be done on almost a daily basis so if your provider or admin is not managing your negative keyword list regularly it’s a total waste of money. Report show Decreased by 50% or better by having a good negative keyword management process.
Many executives hire a ececutive life coach that also does click frad mitigation as part of the marketing and SEO life coaching service.