Posted on

How the Social Media Channels have Enhanced the Global Market

Many business organizations have done all they could to make their business transaction a more productive one. This is as a result of the multiple challenges that the business sector has faced in the since its inception. This is the next level that most financial institutions are looking forward to in light of the transformation that has taken place in the global sector. The main reason why business organizations are trying to seek for a business brand upgrade is because of their need for a better platform for transacting business and promote their business brand. The ability for business organizations to be able to achieve their set goals and maximize the benefit of their brand transformation is the major aim of the business organization. When we talk about the great importance of transforming the mode of business transaction in the business sector, most financial institutions now see the potentials that the business transformation brings in the sector.

The introduction of the digital marketing system that makes the business transformation an essential change in the sector has allowed the sector to make possible changes. This change is required to improve their mode of transaction in the global market. The importance of the digital marketing system has been able to increase the popularity of the business sector as it has been able to adjust to the special needs of the financial institution. This has gotten the consumers to benefit from the business organizations. This is the major situation that has made the business sector crave for an upgrade in its methods of operations. The area of sales has been an issue of concern for most financial institutions in the sense that they are always focused on improving their overall sales in the market. When we talk about sales, we should note that institutions and organizations all have in their focus the quality of sales that they are able to pull in the global market. Every business organization are in operations for sales and making profits. This happens to be the major intention of every financial institution as we all know that people go into business to make money and profit. Financial institutions have been able to connect to the various channels that can help them to benefit significantly in the market.

Digital Marketing Media

The digital marketing system has been exponentially important to business organizations because of the different new views that it brings to the global market. The trending aspects of the digital marketing system are the innovative channels for brand promotions that have kept financial institutions on the top of their business league in the global market. Business competition has been in the sector since its inception, and it has kept business organizations on their toes business wise. This has made business organizations to maintain and retain their customers in this ever-evolving world. This digital marketing system has been able to transform the entire business operations in the business sector, and the output of the whole process has affected the global market at large.

This has brought a whole new difference in the system of doing business in the sector. The state at which the introduction of the digital marketing system has kept the market has made consumers relate with the business organizations in different ways. The digital marketing system has been able to make financial institutions understand the level at which consumers perceive their business brand. This makes the global audience get in line with the particular brand the business organizations are promoting.

The nature of the digital marketing system with regards to its possibility of channeling traffic to the brands comes with substantial benefits. This is the right part that has been able to transform the status of which the financial institution uses to transact business. This has brought about a wonderful upgrade that has made the organization a standard in the global market. We can see the multiple channels that the digital marketing system has been able to bring to the market. One of the most effective channels for

brand promotion is the social media channel.

This has vastly transformed the business sector in such a way that most issues that have been of great challenge in the past have been overcome. The social media channel comes with a large chunk of individuals that are readily available for the consumption of the business brand that the financial institution is projecting. This is a community of people from different parts of the world. It is evident that consumers are always looking forward to solving different forms of challenges in their lives as they go in search of solutions that can solve their pressing needs. Social media is a game changer in the marketing world has it has been able to break multiple barriers in the marketing industry by reaching out to a large number of people in a community. It also creates decent relationships with them.

The Social Platform for Advertisement

Our team of experts and professionals have been able to blend positively into the business sector with the development of an innovative platform that makes it quite easy for business organizations to reach their target audience in the global market. This is achieved by the custom platform helping the business organization to promote their business brands through the social media channel. The platform of platforms made it possible for financial institutions to interact appropriately with their business brand and develop a soft landing for the target prospects to express their interest with regards to the brand.

Finally, the custom platform makes it easy for consumers to experience their hopes been met as they expect to understand and evaluate business brands before they make their decisions with regards to consumption. The business organization intends to create real-time consumers and keep them for a very long time. This is the principal feature of the platform of platforms.

Posted on

Why Trust Matters and How to Earn it

Trust is important and huge for creating a sustainable business that would make a difference in the world. Everything you do online should be done to increase the trust that others have in you, and also in your brand. The “others” in this context, refers to the human visitors to your website, and also the search engine spiders. You can be sure of long-term success if you can secure the trust of these two audiences.

 Trust is crucial for online marketing, and you can’t achieve success without it. You can make a quick buck without trust, but you can be sure that it’d catch up with you eventually. Think about the businesses you patronize regularly, your doctor, your insurance agent, and so on. These set of individuals have your business because you trust them to give you quality. It’s important always to have the mindset “will this help my customers trust me more?”. Having this type of mindset consistently would help you filter think through everything you do. As an illustration, your website may be functional and attractive, but if it doesn’t contain credible information, then this might limit the “trustworthiness” browsers will experience. In addition, having information that isn’t credible on your website can also limit your rankings as Google has improved significantly in identifying and detecting if a page provides relevant information for web searches. Overall, trust leads to satisfied and happy customers, would lead to customers that would return to your business, and then mouth referrals that would eventually lead to new customers and improve the growth of the business.

What Is Trust?

People have different definitions of trust. However, the one thing that stands out is that trust is everything to a sustainable business model. Consumers have left businesses in droves because of the loss of trust. It has been shown that it’s easier to build trust offline because people can easily walk into our office, store and so on. However, trust is difficult to build when you run an e-company. You don’t have the same signals, so you have to build them.

How to Earn a User’s Trust?

As earlier mentioned, it’s easier to build trust offline. This is because people can easily walk into your store, office and check out what your product or services. However, some of the ways of earning people’s trust are by putting a face to the organization. People want to interact with a human. You should put some real pictures of your staff online. People are interested in knowing who is behind the organization. You should endeavor to answer people’s questions even before they realize they have one. Provide them with the information they need up front. In addition, you’re human and are allowed to make mistakes and faults. However, you should be swift in admitting any mistake and promptly apologize. Authenticity is the name of the game. If you run b2b company, putting up the logo of your company would go a long way in establishing credibility. Also, you shouldn’t forget to listen and respond to your customers.

  • Make better products: One of the best ways of gaining the trust of your clients is by making and delivering a superior product, and service. People easily get caught up in designing coupons, social media, cutting corners, expanding locations and so on. While it’s important to invest resources and time on digital marketing, it’s important to make a quality product or service.
  • It’s all about trust: Trust is a competitive advantage for growing your customer base. However, it’s also an advantage for search engine optimization. Studies have shown that even with the best SEO service, you’ll find it difficult getting to rank on the first page of search results, for your keywords.
  • Trust can also be improved by providing good web usability and comfortable user experience. In addition, disclosing your physical location to your clients, makes them trust you a whole lot more, as they know they can reach you. Other conditions that may improve your “trustworthiness” include offering guarantees and return policies, highlighting affiliations, such as involvement in trade associations, featuring customer’s review on your page and so on.
  • Common sense: Doing the basic things well, increases the trust your visitors would have for you. As an illustration, good writing, clean design, an error-free site, and easy-to-use checkout process all combine to build trust. In addition, you should strive to satisfy expectations. If your search results imply that you sell original Italian shoes, you shouldn’t lure people into buying fake Italian shoes. Never promise what you can’t or won’t fulfill.
  • Get a third-party approval: Another way of improving your “trustworthiness” is by getting a third-party approval. You could use the service of Scanalert, or other services in helping you check your site for security issues. You should also place the badge on your website. Studies have shown that security badges do improve the conversion rate.
  • You shouldn’t ask for unnecessary information: It’s important to not ask for unnecessary information. This is because people are quite suspicious, especially with the type of information they share on the internet. As an illustration, you shouldn’t ask for your visitor’s phone contact, if you already have their email address. In addition, you shouldn’t ask them to create an account before they can buy from your website. Asking for unnecessary information from potential clients would drive customers away.
  • Treat your customers right: The best way to earn the trust of your client is by treating the users the way you think they expect to be treated, then go a step beyond. One way of doing this is by delivering the products or services even beyond what the clients expect.
  • Consistency and honesty: When engaging in digital marketing, especially through social media, you should ensure you’re consistent, honest and transparent in your motives and intentions. As an illustration, if you promise to do one thing, and then does something different, people might start losing their trust in you. It’s easy to get caught if you lie on social media, as there is a lot of information online at people’s disposal. On the social web, there is no middle ground; it’s either consumers trust you, or they don’t.

References

Why Trust Matters & How To Earn It : Small Business Search Marketing. (2019). Retrieved from http://www.smallbusinesssem.com/trust/1107/

Why Trust Matters in the Workplace | Insightlink Communications. (2019). Retrieved from https://www.insightlink.com/why-trust-matters-in-the-workplace.html

Posted on

How to Stop Google Analytics from Stealing Your Valuable Keyword Data

The ability to steal valuable keywords has been an issue of worry in the cyberspace. This has made lots of financial institution to begin to pay attention to the aspects of working with the right data. When it comes to analytics, data is one of the essential ingredients that must be considered.

The global audience is now more aware of the potentials of data in this digital age. This has made everyone data-driven with regards to the possibilities of maximizing the potentials of data. However, we have been able to outline multiple challenges that have been encountered in the use of data.

This has been as a result of not working with accurate data. This has led to financial institutions not making the right decisions and having issues with going further in their plans. This is obviously a major challenge that has plagued the system.

Cross-referencing

When some business organizations even experience data inadequacies, it becomes difficult to notice their shortcomings. This becomes evident when some financial institutions lunch a social campaign to massively attract traffics but discover that they are not necessarily hitting the targets.

This is where cross-referencing would be done to check data accuracies. This leads to digging deeper to uncover possible issues. The Google Analytics system does not report the social report traffic for business organizations.

The World of the Dark Traffic

In this situation, financial institutions become worried and discover the possibilities of ‘dark traffics’. This is a situation where the data of the institution is experiencing theft. So is your business organization experiencing data theft?

Is there a possibility of ‘dark traffic’ in your financial institution’s content database? Is your business organization finding it difficult to recover lost data in brand contents? Do you have a broad understanding of what ‘dark traffic is’?

The Platform for Data Theft Control


Our team of professionals has been able to work hard to provide solutions to this challenging aspect of valuable keyword data theft. This has been achieved by designing a platform of platforms that stops Google analytics from stealing data. The custom platform gives a bold understanding to institutions with regards to ‘dark traffic’ and how it operates. The concept of ‘dark traffic’ has been in existence for a while. This is such that it becomes quite difficult to track some particular activities on the web.

This has been discovered over decades past, and till now it has not been fixed. This has to do with the number of data that has been transferred by referral sources. This works like the open rates of emails that are not foolproof, and the numbers are not majorly accurate.

Security in Analytics

Many email providers don’t allow viewed emails to turn on images by default. This is simply because the email providers are performance and security oriented. We have witnessed the similarities in the Analytics programs as they search for signs that help them track stray data.

This is the reason why some financial institutions have no idea where some of their article readers connect from. Business organizations keep wondering where all the traffic that is viewing their brand content is coming from. This is a significant issue and has given publishers so many problems.

Potential Monetization of the Cyberspace

How can business organizations benefit from their brand content they are serving target prospects? How can the various financial institution make money from the number of traffics that visit their webpages? It has become challenging to organizations because they don’t have the exact amount of prospects visiting their sites.

They also cannot place the reasons why they are visiting their webpages. This has made it difficult for business organizations to be able to create more adverts for more revenues. Google Analytics can capture the personally identifiable information of clients.

This has made them vulnerable to the global audience as their information is released into cyberspace. This makes it unsafe as they have trusted the financial institution to safeguard their data. Our custom platform has been able to help financial institutions to notice the loss of data. This is done by helping the financial institution know where to concentrate on.

The Innovative Platform of Platforms

The platform of platforms has been designed in such a way that it identifies the leak earlier before it’s late. Failure to achieve this becomes late and goes into space. The custom platforms carry out a proper delete of the contaminated Google Analytics views.

The innovative platform can stop prospects that are being hacked as a result of connecting to a public network and losing their personal data. The custom platform also guides users on the filling and submission of forms. The custom platform has helped financial institutions to control their search sites.

It is achieved by stopping the information from getting to Google Analytics. This is highly controlled with regards to the amount of vital personal information that is released on the search site. This keeps the personal information of the prospects safe and secured.

This is as a result of confusing a search site to a login platform. The custom platform also ensures that the users are not carried away with their need to give out their information. This helps them to be careful not to accept contents that require their personal information.

The platform of platforms prevents data leakage by testing for potential leakages before digital assets are launched. The custom platform also makes data integrity a major business requirement for financial institutions as the upgrade and launch their webpages.

Lastly, this level of data protection must be accepted and heeded to by prospects and institutions at large. This is to be able to meet the standards of privacy that are promised to their prospects. The custom platform also schedules a platform for data auditing.

This is designed to be able to identify data leakages and solve the little challenges developed. This is very important as they are tackled earlier before it becomes a key issue. So we enjoy financial institution and organizations to connect with our innovative platform to overcome data theft.

Posted on

Predicting ROAS and Launching Better PPC Campaigns

Return on Ad-Spend or ROAS is a metric that is calculated by dividing the revenue that is generated from an ad-campaign, by the cost of that campaign. This can also be applied to any sales situation that has advertising spend. As an illustration, let’s say your mum gave you a pan of brownies to sell at the bake sale, but it costs $100 to get both your booth and marketing materials set.

That $100, in this case, is your ad-spend. If you were able to generate total revenue of $100, then you’ve broken even. In other words, you’ve got a full return on your ad-spend. If you had produced the brownies yourself, and they cost you $100 to make, then your total investment would be $200, but ROA only considers ad-spend. So in this same case, you’re getting a full return on your ad-spend and not just a full return on your investment. One of the exercises you could carry out before launching a PPC campaign is to calculate the potential ROAS of the keywords you’re targeting. However, you must understand that they’re some few variables. Although there are some tools to help come up with potential traffic and potential costs.

How To Calculate ROAS

ROAS stands for Return on advertising spend. It’s a marketing metric that measures the efficacy of a digital advertising campaign. In order to calculate a predicted ROAS in PPC advertising. It’s important to know the revenue that each conversion brings for each product you’re marketing, the potential cost of the campaign, and an educated guess at what kind of a conversion rate you might achieve. Once you have the information about what the conversion is worth, all the information you need is available in rough form from websites such as Google and Yahoo keyword tools.

Yahoo gives the estimated number of clicks and cost per click for a keyword, so it’d be easy to calculate the expected cost of the campaign per month. In addition, AdWords also gives an approximate search volume with the estimated CPC, which can be used to determine a rough estimate of traffic at various click-through-rates, and how much it’s cost.

Calculating ROAS

ROAS= Gross revenue from advertisement campaign/ Cost of an Ad campaign.

As an illustration, a company spends $2000 on an online advertising campaign in a single month. In this month, the campaign results in revenue of $10, 000. Therefore, the ROAS is a ratio of 5 to 1. This is simply done by following the formula written above, $10, 000 divided by $2000, which equals $5.

Revenue/Cost= $10,000/$ 2,000 =5:1

The implication of this is that for every dollar that the company spends on its advertising campaign, it generates $5 worth of revenue.

Why does Return on Advertisement campaign (ROAS) matter?

ROAS matters, because it’s essential for quantitatively assessing the performance of ad campaigns and how they contribute to an online stores’ bottom line. This is also combined with customer lifetime value, insights from ROAS, across all campaigns, inform future budgets, strategy, and overall marketing direction. By constantly monitoring ROAS, e-commerce companies can make more educated and informed decisions on how and where to invest their ad dollars. It also helps companies become more efficient.

Considerations You Shouldn’t Forget When Calculating ROAS

There are some things you should consider when calculating ROAS. Below are some of the factors that contribute to the returns on ad campaign:

  • Partner/ Vendor costs: There are some fees and commissions that are associated with partners and vendors that help on the campaign. It’s important to give an accurate account of in-house advertising personnel expenses like salary, and other related costs must also be tabulated. However, ROAS will not show the efficacy of individual marketing efforts if these factors are not well and accurately quantified.
  • Affiliate commission: This has to do with the percent commission that is paid to affiliates, as well as network transaction fees.
  • Clicks and impressions: It’s important to factor in metrics such as the average cost per click, and the total number of clicks, the average cost per thousand impressions, and the number of impressions that are actually purchased.

           When Is ROAS Considered Good?

A good ROAS is influenced by profit margins, operating expenses, and the overall health of the business. However, it might be a bit difficult answering this question, as there is usually no right answer. The prevalent ROAS benchmark is a 4:1 ratio, which means a $4 revenue to $1 in ad spend although some cash-strapped start-ups may require a higher margin, while e-companies that are committed to growth can afford higher advertising costs.

What Are The Ways Of Launching Better PPC Campaigns?

PPC marketing, also known as pay-per-click is a model of internet marketing in which advertisers pay a specific fee each time of their ads is clicked. In other words, it’s a way of buying visits to your websites, instead of attaining the visits organically. One of the most popular forms of PPC is search engine advertising. Below are some of the tips and tricks involved in optimizing your PPC campaigns:

  1. Define your goal: It’s important to have a goal, especially in PPC advertising. It would be impossible to optimize your PPC campaigns without a definite and measurable goal. Ideally, your goals should serve as the foundation of your optimization process. Your goal would ensure that you have a road map to follow before you start with PPC advertising.
  2. Focus on high-performing keywords: One of the ways of optimizing your PPC campaign is by checking the performance of your keywords. By reviewing your keyword’s performance report, you can see which keywords are performing the best, and are actually paying your back. In addition, you should keep introducing changes at the bidding strategy of these keywords. This helps to trace out the optimal bid for each of the keywords.
  3. Filter out low-performing keywords: Even though there would be keywords that would be doing excellently well, there would also be other keywords that won’t perform as well and may hurt the performance of the entire campaign.

References

Predicting ROAS and Launching Better PPC Campaigns. (2019). Retrieved from https://www.acquisio.com/blog/agency/predicting-roas-and-launching-better-ppc-campaigns/

Vigneron, B., & Vigneron, B. (2019). Improve Your Marketing ROI Predictions With These 3 Considerations – Marketing Land. Retrieved from https://marketingland.com/3-considerations-better-predict-true-marketing-returns-95131

Posted on

Digital Marketing for Global Upgrade

The habits of people are changing as they experience the digital revolution in the global world. The digital platform is seriously changing lives as it has set a new tone and standards for business organizations in the business sector. The global market is experiencing a massive turn around as we now leave in the era of digitalization. Most business organizations that have been able to connect to the digital platform for business upgrade are now experiencing the numerous benefits of being in the digital level of the sector. The digital platform has massively upgraded the business sector in so many ways as we have witnessed in recent times.

So many guarantees have been given to the digital methods of transacting businesses. This is simply because the digital platform has been able to provide business organizations with the multiple opportunities that have gone ahead to change the face of the business sector. No matter how the business trends in the global market go, we have seen different cases where there has been a change in business trends. This is due to the introduction of the digital technology system as the means of transacting business in the sector. The ways that the various business systems maximize the possibilities of the digital platform is quite alarming. This is because almost all the organizations and institutions in the global market have been able to adopt the digital platform for the next level.

The digital platform has made most financial institution to change its business methods for the transaction as it is the new upgrade for the institution to be able to maintain their standard in the global market. The introduction of the digital platform in the business sector has also made the business organization to maintain brand consistency in the global market. When consumers intend to maintain a regular relationship with a financial institution they make their decisions with the help of the consistent nature of the institutions brand.

The Digital Business Upgrade

The business brand is all about the financial institutions’ mission statement as it portrays the plan of the institution. When consumers can understand the content of the business brand of the institution, it improves the understanding of the consumers and helps them keep up their relationship with the institution. The global market has experienced a massive turn around in its mode of transacting businesses, this is because the digital platform has taken over business organizations. The business sector has faced numerous challenges in the past, as most business organizations have been handicapped in their plans to keep up with their consumers.

Internationally, consumers that have tried to consume products from over the sea have found it difficult to get their products delivered to them on a timely basis, and this has affected the interest of the consumers. In this light, the hope of a consistent consuming attitude by prospect and consumers would be largely dashed. Business organizations have also experienced setbacks in areas of promoting their business brands as they try to connect to a wide range of target audience. As we all know the importance of brand promotion in the global market, most consumer’s needs to connect with the business brand of an organization in order to make proper decisions with regards to the brand. In a nutshell, business brand promotion is vital to the upgrade of any business organization in the global market.

Financial institutions have gone the mile to develop different brand promotional strategies to overcome this ailing problem in the business sector but have been left still searching for solutions. This has been some of the major issues that have plagued the business sector as the sector had maintained mainly the traditional methods of transacting business. No matter how long the system has been in use, the market is still experiencing shortcomings in various areas of the business sector. It’s now evident that the world has gone past the old ways of transacting business as we are now experiencing a tremendous shift in the business sector and the global market at large. Talking about business upgrades, organizations and institutions are massively turning on the switch for upgrading their method of transacting businesses. This is simply because the consumers and prospects that are searching for brands connect easily with upgraded business platforms.

The introduction of the digital technology system has considerably brought about an impressive upgrade in the business sector thereby transforming the old business policies and concepts in the global market. These policies have made the consumers change and adapt to the new digital system relating to the institutions. Consumers relationship is vital to the upgrade of a business organization in the sense that the consumer’s ability to connect to institutions makes the business brand achieve a solid presence in the global market. The digital platform has provided business organizations with the digital marketing system to be able to harness the possibilities of business upgrades in the sector. The digital marketing system comes with numerous channels for upgrading the business systems for financial productivity.

The Platform for Business Standards

Our team of experts has been able to develop an innovative platform for the upgrade of business organizations in the business sector. The platform of platforms has brought financial institutions to actualize their goals with regards to upgrading their business methods in the global market. The platform of platforms has created a standard social channel for financial institutions to be able to connect to their target prospects and consumers. This is such that the consumers can adequately connect with the business brands that the financial institution can project in the market.

Target prospects have been able to relate to the business brand of their choice because of the integration of our custom platform. This is the focus of most business organization as they make the brand a major force for consideration in the market. Lastly, the custom platform has made the promotion of business brands an important part of the business upgrade. The more the increase in the presence of the brand the more aware the target audience is to the benefits of the brand. This obviously is the standards for business and global upgrade.

Posted on

7 Blog Strategy and Creation Mistakes to Avoid

A blog is the most powerful marketing tool. You can reach millions of people by just putting up high-quality content on your blog. A blog does a lot, such as establishing the voice and tone of the business, as well as displaying the personality and core values of the overall brand. A blog is one of the easiest ways towards building and sustaining a solid relationship, especially nowadays, that people would rather work with those they can trust. Blogs, if created with SEO in mind on a consistent basis, can significantly garner much stronger search engine results.

 Using the right strategy, a blog campaign can also speak to various prospects in the inbound sales funnel-those who are looking to be educated to those ready to buy. What a lot of people don’t realize is that blogging is for the long term, and a visionary leader would understand the value of a strong blog campaign. A quality blog is one that would build brand awareness and search results over the next years versus dumping thousands into a paid search campaign for short-term benefits. Although some brands rely on the strength of Google ads and Facebook advertising, nothing will create a brand’s authority stronger than optimal content marketing. This is where many agencies make mistakes. They tend to focus more on products and services without adding some emotion or personality to the strategy. This piece would focus on some of the common blog strategy and creation mistakes to avoid.

  1. Not carrying out 3 layers of research: Not carrying out a proper analysis before a campaign is one of the biggest mistakes anyone can make. There are 3 types of research that should be carried out before a word is typed. They include the following:
  2. Overall market analysis
  3. Target audience analysis
  4. Traditional competitive research
  5. Overall market analysis: This has to do with getting an overall view of your market, which includes its size, profitability, distribution channels, trends and growth rate. You don’t require a lot of energy to get this done, as compared to the other types of market analysis. One way of getting this done is by doing a “quick search of *industry* market analysis 2019”, and you’d get a lot of reputable sources to have an overall snapshot of this information. You can also make use of this data in blogs for research purpose.
  6. Target analysis: This involves getting some crucial questions answered, by asking the key and important players of a business or industry. The purpose of doing this is to get to know your target audience more. You can gather information from everyone, including the CEO to CMO and down to the sales reps. The purpose of asking questions from various people is to get a wide range of various answers. This is the only way you can help a business further refine their target audience, and provide more value than the blog itself. Some of the information you should seek for when interviewing people include the following:
  7. What questions are they asking online? This includes the questions asked on social media platforms, forums and so on.
  8. What’s the income bracket of your target audience?
  9. What’s their buying habits?
  10. What type of services and products are they using that you can replace or improve on?

Getting this information would help you create various blog topics, that you wouldn’t have explored, if not for the data you gathered from them. One of the ways of doing this is by typing in niche-specific keywords in Quora or Reddit. These platforms would show you loads of questions that your target audience is asking. Your job is to provide answers to their questions or enquiries.

  • Competitive research: This is the third layer of blog-strategy research. It involves taking snapshots of what your competitors are doing.
  • Not creating content for various target audiences in various buying stages: You should go online and check out companies within your niche. Check out the content of those that have blogs within your niche
  • Not knowing your target audience: The first thing you should identify when blogging is your target audience. This may sound strange, but over 50% of bloggers have no idea who they are blogging for. They just put out content for the sake of doing that, with the hope that they get some traffic. However, the question is, how would you produce the right content, when you don’t even know your target audience. The next question you might want to ask is how to identify your audience. You can do this by making use of the resources available on the web. Some of the ones you can benefit from including Google forms, to run surveys by your site visitors. This would help you understand them and also give you an idea of what they expect from your blog.
  • Not collecting emails from day one: One of the mistakes bloggers make is not collecting the emails of visitors to their blog. Getting the emails of visitors to your website would spare you a lot of stress, especially in this world of incessant Google updates. If you’re worried that requesting for the emails of your visitors may throw them off, you should stop worrying. If you do it the right way, you can get those emails without annoying your users.
  • Freebies: Everyone likes to get free things. Even the richest people in the world would appreciate any freebies that come their way. Offering freebies to your users such as e-books, podcasts, are a good way of satisfying your users. Ensure your readers realize that the e-book will provide more information than the blog post, and let them know that they’d be getting the e-book for free to your email subscribers.
  • Media-rich content: You should try to put up contents that would get your readers excited about seeing more from you. Good pictures, videos keep people coming back to your page.
  • Not promoting your blog posts proactively: Even though good posts would get you some traffic.  You still have to promote your blog posts. You can email your subscribers, share on social media and so on.

References

Avoid These 5 Blog Strategy & Creation Mistakes. (2019). Retrieved from https://www.searchenginejournal.com/blog-strategy-creation-mistakes/303347/

Avoid These 5 Blog Strategy & Creation Mistakes. (2019). Retrieved from https://www.searchenginejournal.com/blog-strategy-creation-mistakes/303347/

Das, L. (2019). Avoid These 5 Blog Strategy & Creation Mistakes. Retrieved from https://itechment.com/avoid-these-5-blog-strategy-creation-mistakes/

Posted on

Business and the Importance of Social Media

Businesses in recent times have the tendency of failing without the integration of the social media channels. This is largely very important because of most business organizations sort after business platforms that has quite a large community of audience to show their business brand. This is as a result of the fact that for every business organization there is a brand and the brand requires a solid channel to promote it for the brand to be consumed. The business sector has created multiple types of channels for brands promotion, and these channels have brought about so much success since its inception. This methods of promoting business brands perhaps are still very effective with regards to analyzing and consuming business brands in the global market. As we all know that these methods of promoting businesses have come a long way and already has its reputation in the global market.

This is part of the reasons why some financial institutions are still finding it difficult to change their styles of promoting their business brands. In contrast to this, the digital technology advancement has brought about so much improvement in the business sector and has also been integrated into the global market as we have witnessed in recent times. The great importance of digital technology in the world today has made all major systems inculcate the digital technology system in their modes of operations.

We can see that most businesses are closing up today because of their inability to integrate the digital technology system into their basic modes of business operations today. This is the reason why most of their trending consumers are unable to connect with their business brands. The traditional methods of promoting business brands have been so rooted in the business sector that some financial institutions doubt the possibilities of the digital technology system having much impact on their business productivity. It might interest us to note and know that the digital technology system has come with so much multiple business opportunities that have been able to transform the business sector and the global market at large.

Importance of Social Business Channels

Regardless of the realities that we have been facing in the past, the digital technology system has brought with it great opportunities through the digital marketing channels for business brand promotion. In the course of promoting business brands, it is very important that financial institutions should create a massive awareness for their business brands in the global market. Without this reality, institutions would have to deal with their trending and upgrading counterparts that might put them off their heights in the global market. Consumers are now operating at a digital level, and they are always looking for user-friendly platforms or websites as they go in search of solutions to meet their needs. In this light, business organizations should understand that the reality of the digital marketing system towards improving their business brand awareness. Also putting their brands in the faces of consumers is a major aspect that they need to focus on. So for those business organizations that are not yet utilizing the massive benefits of the digital marketing system have the possible tendency of losing their consumers and having less traffics directed to their websites.

Financial institutions are encouraged to take the digital marketing system seriously by making it the basis for their business operations. This would make it possible for them to maintain their consumers and increase the number of target prospects that check and evaluate their business brands. Taking the digital marketing system seriously in the promotion of business brands goes a long way in the business sector. This is because business organizations would be left with multiple digital channels to capitalize upon in their bid to create massive awareness for their business brands and services. The digital marketing system has made so many strides as it has been able to introduce the social media channel for brand promotion and transactions. This social media channel for promoting business brands is one of the most powerful digital marketing tools, and it has come with little or no cost to benefit from its magnanimity.

This digital channel for promoting business brands is so massive that it has been tagged the biggest game changer in the global market. This digital marketing tool has brought consumers and institutions together and created a common platform for them to relate and close deals. The consumer is now of the notion that business brands are meant to meet them in their various social media networks so that they could engage the business organizations in relevant and meaningful conversations. This would be done before they could decide their need to consume the brands or not. This is as a result of the fact that most financial institutions now know that the social media channel for business brand promotion has a large community of audience. They are readily available to connect with whatever business brand the organization can offer.

The Platform for Social Media Connection

This has inspired our team of experts to be able to develop an innovate platform for the total maximization of the social media channel by financial intuitions. The custom platform has allowed financial institutions to be able to relate properly with target prospects and their consumers. This benefit has led to helping some financial institutions with the reality of retaining their consumers for a long period. When target prospects make certain inquiries with regards to the business brands of a business organization, the platform of platforms develops a feedback response system that responds to the prospect in no time.

Finally, consumers that are able to get first-class treatment for any organization tends to keep the consumer there for a while or more, and this would lead to proper maintenance of the consumer. The custom platform can also interconnect the business brands of various organizations to different social media network for a vast reach. The social media network is a large ecosystem of individuals and has the facility to promote brands and services to a massive audience in the social network. This is now evident that the social media network is vital to the upgrade of businesses in the global market.

Posted on

The Digital Marketing Foundation

It is now a typical business view and concept to see business organizations integrate the digital marketing system in their mode of transacting businesses. This is the reality of the 21st century to be accepted as we see digital marketing technology as the basis of most business breakthroughs in the global market. It is an issue of possibilities as to what the digital marketing technology stands for and the benefits and opportunity it brings to the business sector and global market at large. Financial institutions are not in the dark when it comes to how digital marketing technology can transform their business progress. Business organizations now see digital marketing technology as the Holy Grail that expands and explodes the productivity of their business brands. This is the right time to talk about the digital marketing system.

Consumers and prospects now have their notions and views with regards to what digital marketing system can help them achieve in the global market. The various channels at which prospects can reach their business brands for maximum brand awareness is one of the primary reasons why loads of business organizations are now working so hard. This is to make the digital marketing system the basis for their business transactions. Digital marketing has transformed the business sector in so many ways as we have witnessed the multiple business opportunities that it has brought to the sector. Although lots of financial institutions have made lots of strides in their various business models in the past but have come to realize how much they could achieve when they utilize the digital marketing system.

Digital Systems for Brand Promotion

The digital marketing system has made the process of business brand promotion more sophisticated. This is the online ways of promoting business brands. The internet has a vast capacity to make the business brands explode, and institutions are now making the most of this promotional channel. We can now see the digital marketing system has made its way to the peak of the business sector as it is now so crucial to organization and institutions more now than ever. Financial institutions are now spending so much in developments as they take the digital marketing platform seriously. The business sector has opened up a digital marketing platform to enable most business organizations to upgrade their business process for brand promotion. Much financial institution has been able to connect to the digital marketing system and also enjoy the benefits of the system.

The number is also growing daily, and in many ways, the institutions are not leaving the prospects of the digital marketing system behind. Most leaders of business organizations have put the digital marketing platform in their focus as it is quite essential for institutions not to ignore the reality of the digital marketing system in the global market. The digital marketing system has dramatically changed the perspective at which organizations and institutions make business decisions. These expectations must be set right as the business organizations cannot harness the opportunities that the digital marketing system brings. The digital marketing system has made its way to the top of the global market and has brought with it multiple business brand promotional strategies. These strategies have been able to reshape and reinvent the global market. This is as a result of the innovative structure at which the digital marketing system is made up of. The consumers cherish their time so much and most importantly where they spend it. This has got the financial institutions wondering on how they could capitalize on the possibilities of reaching them in their domains. As we all know that the internet is vast and most prospects and consumers are practically live there.

Digital marketing system works goes a long way to connecting to the desired prospects and consumers. The essence of financial institutions getting all focused on the digital marketing system is because it creates relevance in the presence of their target audience. When a financial institution is relevant in the business sector, it is given the edge to be able to compete with its counterparts in the market. This is in the sense that most consumers would be able to relate with the business brand of the institution and make proper evaluations of the quality of the brand. The right time to keep up the pace in the digital business world is now. This is because on a daily basis the digital marketing system experiences different levels of advancement and upgrades which is very crucial to the transformation of the business sector. The foundations was all about business brand distributions in using the traditional channels. This had to do with TV adverts and billboards. It was quite limiting because the organizations did not have the capacity to monitor and relate with their consumers and target prospects directly. This we all know had been a challenge for financial institutions as could not keep hold of their consumers with regards to consuming their business brands for a very long time. This has been improved upon by the digital marketing system with the numerous strategies that it offers to business organizations.

The Platform for Brand Awareness

Our team of experts has been able to create an innovative platform of platforms that have made it possible for business organizations to restructure and rebrand their business organization. This has gotten far to the levels of recreating their business brand for easy promotion and accessibility. This in its contest of upgrade has made most financial institutions revitalize their mode of business operations and kept their consumers to continue with their analysis and awareness of their business brands. This is one of the most important benefits of our custom platform. The platform of platforms has in its wake developed business contents for the brands of the financial institution. This content created helps consumers and prospects with the opportunity to properly analyze the benefits and quality of the business brand to enable them to make well-informed decisions. These decisions are very crucial to the personality of the consumer because the business brand must be able to solve some or all their pressing needs. The platform of platforms makes this possible for financial institutions to achieve as it has made up part of the foundation of the digital marketing system.

Posted on

Astonishing Tips for a Data-Driven Content Strategy That Increases Conversion

Building a successful and viable online brand is almost impossible without proper content marketing. Content marketing not only allows you to build up customer’s trust but also helps to foster direct consumer interaction on digital media. A proof of this is the statistics that show that about 86% of B2C marketers believe content marketing is crucial and integral to their operations. However, it has also been shown that:

  • About 5% of marketers rate their total content marketing approach as extremely successful.
  • 23% consider it content marketing as very successful.
  • 50% believe there content marketing to be moderately successful.

From the statistics above, it can be inferred that only a small fraction of the total content marketing leads to conversions. One way of improving and making your content marketing more successful is by making use of fresh and reliable data. Content marketing that is data-driven is more efficient, as it helps to save time, reduce cost, and effort by delivering the right content to the right audience at the right time. Below are some of the ways of creating a data-driven content marketing strategy to increase your conversions:

  1. Know your target: It’s important to know your target audience or your potential customers. You have to learn as much as possible amount, with a focus on what they want to read, and how you can help solve their problems. You must understand their habits, preferences, and needs.  This usually involves collecting different sets of data along with careful analysis. Some of the tools that you may make use of include Google Analytics, or other tools such as Moz Pro, Kissmetrics, to know about customer demographics like the age, gender, location, income, their pain points, emotional triggers, monthly spending pattern, the type of information they like and so on. Having this data would help you build a data-driven buyer persona. In addition, it’d help you understand the type of content your target audience likes and shares, the communication channels they prefer, and their buying habits and cycles. The information you’ve gathered would be the basis of your content.
  2. Going deep with data analysis: After gathering the necessary information, including the things they like, gender, age and so on. The next thing to do is to dive deep into gathering and to analyze data that are related to your website. This should also include existing content on the web, keywords and your competitors. Below are some of the ways of going about this:
  3. Website analysis: You should carry out a detailed SEO analysis of your website making use of your favorite tool. You’d have to browse through your site and blog to find which content topics and types are popular among your target audience. As an illustration, some members of your target audience may prefer listening to podcasts, while others might like to read blog posts.
  4. Content analysis: This involves finding topics that trend, and also content types in your niche across the web. This may include social media and online platforms and so on. You should familiarize yourself with the social media platform where your target audience hangs out. Analyzing the most popular content to know why it has the popularity it has, and look for ways it can help you create the content ideas that your audience may like.
  5. Keyword analysis: This has to with collecting as much data as you can about trending keywords. It’d help you come up with relevant and trending topics by building a data-driven keyword strategy. As an example, there are some tools that show the trending topics for a core keyword. They also show the resulting long-tail keywords and information about the content’s performance.
  6. Competitor analysis: The competitor analysis involves browsing through your competitor’s websites and social media profiles in search of what the content strategy might look like. You should gather information on their most popular topics, communication style, content formats, and the level of engagement. The data you gather can be used to make your content strategy more effective. However, you should try not to copy competitors at all cost, as this can have some legal repercussions. In addition, your target audience may not appreciate that you’re copying the strategy of someone else.
  7. Creating the right content: You have to create content based on the data you’ve gathered. As an illustration, if the data you gathered shows that your target audience prefers podcasts, then your content has to be in a podcast. You can’t do what you like, but you must do what your target audience likes. In addition, you may also create precise and informative content, most especially after investing so much time and effort into gathering data. You should remember the following:
  8. Make use of a unique title for your content.
  9. You should cover the topic in as much as detail as possible.
  10. You should provide value to consumers.
  11. You should be consistent about the right tone of your voice.
  12. Setting up your content delivery network: Studies have shown that knowing the right time to publish your content may be as important as creating high-quality content. In simple terms, timing is as important as quality. You should make use of the data on when, where and the length of time your target stays online. According to a survey, which involved Facebook, Twitter, it was revealed that there is a high engagement rate at 9 a.m., while the high engagement rate is at 5 p.m for Instagram. The data may be very, as it depends on your niche, types of content, your marketing goals, and target audience.
  13. Check your content performance: It’s important to measure you’re the performance of your content regularly. This is to ensure your strategy is effective. Below are some of the ways of doing this:
  14. You can monitor the user behavior to see if there are any changes in the amount of time spent when consuming the content. Some of the things to pay attention to include the bounce rate, amount of new and repeat visitors to your blog.
  15. You should monitor the level of engagement. This includes the reach of your post, the shares, likes, and so on.

References

@theshelleywalsh, 1. (2019). 10 Characteristics of a High-Quality Blog Post by @theshelleywalsh – SEO tool station. Retrieved from https://seotoolscity.com/2019/04/03/10-characteristics-of-a-high-quality-blog-post-by-theshelleywalsh/

10 Characteristics of a High-Quality Blog Post. (2019). Retrieved from https://www.searchenginejournal.com/characteristics-high-quality-blog-post/300533/

Posted on

10 Characteristics of a High-Quality Blog Post

A blog is a platform where people share their opinion, ideas, and also tell stories. The stories may be accompanied by pictures and sometimes videos. It is a place within the online universe where individuals may put up their thoughts and share with millions of people. There are various types of blogs. However, some of the popular ones are about finance and development, health and fitness, beauty and fashion, food and sports and so on. Blogging is the internet’s way of indulging opinionated writers and also for curious readers who would like to learn about something new or expand their knowledge base on a topic. Blogs, when written by professional journalists, have the power to influence business and even political decisions.

This is why it’s crucial always to endeavor to put out a high-quality blog post, because it’s open to everyone that has internet access, and you’d never know who’d be reading it. Everyone likes it when their blog post is read and shared by a lot of people. However, this requires doing something that others are not doing, and mostly it’s writing a high-quality blog post. This piece would highlight some of the important characteristics of a high-quality blog post.

Steps And Examples Of How To Create A High-Quality Blog Post

Below are some of the steps you could follow to creating a high-quality blog post:

  1. Why are you doing this, and what are you trying to achieve: It’s important to know why you’re doing what you’re doing?

 What’s the intent behind the blog post. It’s always important to know your endpoint. Knowing your objective and endpoint is the first thing you should figure out, as this would help you get the best results. You should ask yourself the following questions when considering creating a blog:

  • Are you an information resource on a niche topic?
  • Are you knowledgeable enough to be a thought leader or authority in your space?
  • Is the purpose of your blog to trend or break the news or cutting-edge design and technique?

Answering and understanding these questions would help you understand the identity of the blog as a whole, and you should also ask the following questions when considering writing an article:

  • Is the purpose of your blog post to grow readers?
  • Are you trying to increase your subscribers?
  • Is the article for shares or links?
  • Is it a news jack a trend for a quick win?
  • Do you want to earn some credibility and longevity from an evergreen article?
  • Who Is Your Target Audience and What Do They Want To Read?

It’s important to know your audience. Knowing what your audience wants to read, and not what you think they want to read is vital. You have to define your personas, know what your target audience is interested in, and also what their problems are so that you can write on the solutions. This method of writing is sure to attract a lot of traffic to your blog, and also connect with your audience. As an illustration, corporate blogs tend to write about happenings in their company, and also what they’ve been up to. However, this type of information doesn’t concern the audience.

Your target audience does not care much about what charities you donated to, or about the new machinery the company just acquired. People care about themselves, and how you can improve and make their lives better and easier. This is what you should be focused on. It also helps to know your audience and consistently give them the information they might need. As an illustration, if your target audience is athletes and bodybuilders, then you have to consistently put out contents that include various types of exercises, food supplement, and techniques consistently. This is the only way you can retain and grow your subscribers.

  • You Should Only Write Or Talk About What You’re Qualified To Talk About

One mistake a lot of bloggers make is talking about what they have little or no knowledge of. As an example, I wouldn’t pay attention if an accountant is telling me about the best ways of treating a health condition. This is because I’m aware that the accountant has limited knowledge of medicine, and would most likely falter in his/her suggestions. This is why it’s important to identify your niche and focus on it. After identifying your niche, you should go all in to be the expert in that field.

  • Carry Out Researches With The Standard Of A Journalist

Journalists are known for their ability to gather information from anywhere possible, to produce great content. You should develop this type of skill, and apply it when creating contents for your blog. Any high-quality article must be written in a journalist approach as standard. The implication of this is that your articles should be backed up with evidence. You should also add statistics and studies to support the topic.

  • Create original content and also find a fresh approach: One of the best ways of driving traffic and creating high-quality blogs is by being original. Herd content is the stuff that you see replicated across websites in the same niche. The lazy research carried out in creating these contents is obvious. Even in situations where you can’t but a copy, there are still ways of being distinct.
  • Be information and provide answers to questions: Your content has to be informative, and provide answers to the many questions your target audience might have.
  • The length of your article: There have been a lot of debates on how long an article should be. However, it appears a lot of people settle for 2000 words, as it has been shown that they’re more shared. However, you should only write that long if you have something valuable to say.
  • Speak in the right tone of voice for your audience
  • Make your post appealing to the eyes, and easy to read.
  •  Ensure your content is up to date: You should endeavor to update your articles, as you get new information. This is the only way for your content to be evergreen.

References

@theshelleywalsh, 1. (2019). 10 Characteristics of a High-Quality Blog Post by @theshelleywalsh – SEO tool station. Retrieved from https://seotoolscity.com/2019/04/03/10-characteristics-of-a-high-quality-blog-post-by-theshelleywalsh/

10 Characteristics of a High-Quality Blog Post. (2019). Retrieved from https://www.searchenginejournal.com/characteristics-high-quality-blog-post/300533/

Ten Main Characteristics of a Blog and Perfect Blog Post (2019). (2019). Retrieved from https://firstsiteguide.com/characteristics-of-blog/