How much money am I wasting with PPC thanks to my competitors clicking on my ads?
If you have been using paper click for any time you have probably thought about the fact that your competitors are most likely looking on your site to either rack up bills against you and helps to put you out of business and drive your cost per acquisition up or to spy on your site and see what’s new so they can copy it and try to get a competitive advantage against you.
The major search engines say there is no click fraud but a recent study of 17,000 clicks show that between spammers, bots and competitors that that’s not true.
This technology is available to a website order to track and show evidence that their competitors click through to their site either directly or through paper click and what pages they’ve been to not only does it track that but it also shows the frequency so if a competitor does it once a day or once a week or once a month the data is accumulated so you can either block their IP address or their website and save yourself tons of money.
It’s not unlikely that over half of your budget is wasted and you could quickly cut your cost per acquisition and a half if you just had the facts try.