They say when you are in Rome, behave like Romans, but what if Rome changes from their former ways, it means you still have to adjust to the new culture. Business culture has been evolving and the past few years have seen the most dramatic change in the way business ventures are developed. One can only say that it feels reasonable, but it has been quite rapid. The challenge is that those companies that have not adapted to the transformation are not as competitive as the ones who have moved with the new trend.
Digital Marketing in the Sports Industry
Organizations like the sports
establishment, the Los Angeles Lakers, the American professional basketball
team has excelled in this aspect. They have not been champions since 2010, but they have maintained their online presence,
and they are arguably the team with the most followership base on all social
media platform. In an industry such as the sports industry, if an organization can maintain relevance despite not
winning trophies, it means they have been doing something else right. Definitely, whatever they are doing has kept
their fans loyal to them, but it is mostly due
to digital marketing.
The LA Lakers have engaged their fans actively across social media platforms such as Google+, Instagram, Facebook, Twitter, Vine, Weibo, YouTube, and Snapchat. In doing this, they have maintained an online presence that has been translated to high profitability in seat ticket sales and merchandise sales. Additionally, they even signed LeBron James recently who is practically one of the top three sportsmen with the highest followership, you can imagine that it impacted the franchise positively.
Therefore, if other basketball teams were doing better than the LA Lakers on the court, it was not translating into as much money for them. This example is the typical example of organizations not maximizing the strength that digital marketing is offering. This is why businesses are now keen on developing digital marketing strategies that will promote success and income generation to make them competitive in their respective market.
Digital Marketing Tools that are Efficient in Getting the Money Bag
Digital marketing strategies are being employed by various businesses, but not all are seeing their expected result. This is only due to the fact that the tools are either not being applied correctly, or the appropriate strategies are not being used. This is the reason our custom platform levels the playing ground and provides businesses with excellent chances of becoming successful. The digital marketing tools used on our custom platform are not just to boost your online presence, but also, to ensure the growth of your business across the world. This is why our digital marketing software has been dubbed the platform of platforms.
Email is a Digital Marketing Tools that can Promote Business Growth and Revenue Generation
In the past, emails have only been used to send messages and correspondences, but that has changed. The marketing world has shown that emails are efficient ways of powering return on investment (ROI) to businesses. Apparently, it has to be utilized strategically and adequately to produce the desired result. If that seems like a big deal, don’t let it bother you, our custom platform makes it just a set of clicks, and you would have successfully carried out email marketing for your business.
Emails are still reliable means of communication, and it is still serving the purpose of information transfer to customers and prospective clients globally. Emails are one of the first means of fostering globalization, and it has become the reason it can ensure smooth brand awareness. There have been data showing impressive ROI of 122% from the use of email marketing in businesses that previously recorded lower figures in their investment profit.
Email marketing leverages on the affordability of emails, which is close to nothing. This makes it a huge channel of making money when properly done and carried out by professionals or a specialized platform like ours. Imagine making money from a promotion that costs you almost nothing, why won’t that be rated as one of the best digital marketing tools in the world of business.
Email Marketing on Our Custom Platform
The platform of platforms ensures successful email marketing campaigns through catchy, engaging, value-adding headlines and subject headings. This pulls in the individual who has just a received the email. It is crucial for people not to ignore it as junk, so the headings sound mature and professional to make the email worthy of being opened and read. Also, the essence of the campaign is articulated in clear, understandable, and concise grammar, while it carries a powerful tone at the same time.
Our custom platform avoids long texts without breaks. When paragraphs are too long, it can be discouraging especially when it is not an academic work. Paragraphs are often highlighted in bullet forms and broken down into informative subheadings are used when necessary to focus on specific aspects of the message. However, the new trick in the confines of our platform’s programming is the optimization of emails being sent out in order to be accessible even on smartphones. This allows the mobile phone users to be integrated into the market. Statistics have shown that mobile phone users are the new untapped market that digital marketing needs to find ways to maximize. This will increase sources of generating additional customers and subsequently increased sales for the brand.
The world of business has evolved, and digital marketing has now become the new path to follow for any company committed to being productive and profitable. Basketball giants like the LA Lakers basketball organization have leveraged on digital marketing to remain competitive with successful teams in the NBA. Later, it was evident that the basketball enterprise leveraged on the services of an online marketing platform. Based on their success, it shows that businesses need to follow such example and identify with a digital marketing platform. Our custom platform has helped so many organizations to achieve maximum potential since joining the platform. The success can be extended to you if you choose this unique digital marketing platform.