Are you looking to get paid as an influencer?
Brands turn to influencers to promote their products and improve their reach these days. A recent study suggests that 68% of companies are ready to increase their budget for influencer marketing. Such is the growing success of influencer marketing, and it is only natural to protect huge investments. As with all investments, establishing key performance indicators (KPIs) can improve the return on investment (ROI).
How Do I Create Influencer Marketing Campaign?
You can create a successful influencing marketing campaign if you make adequate plans and judicious use of available resources. These simple steps will help you create a successful influencer marketing campaign.
Identify your Target Audience
The first task is to determine your target audience, the age range, geography, and all other characteristics of your target audience. These characteristics of your target can influence a lot in your campaign, including the budget, type of influencer, and even platforms for the campaign. For example, if you are looking for a brand that offer answers answers to life’s questions such as divorce, tune. into YouTubers and podcasts that answer such things as divorce and other life questions.
Big brands with successful influencer campaigns put great effort into it, and this includes setting the ideal budget from their campaign at the outset and sticking to the plans and budget all through.
Establishing Key Performance Indicators
There should be a yardstick to which the success of an influencer marketing campaign is measured. The performance indicators include:
Views: One way to measure the performance of influencer marketing campaign is the number of views of the post. Amount of views is an essential measure of the reach of the post.
Engagement: Likes, comments, shares, and reposts make up engagement rate.
Clicks: Clicking is one level better than viewing, clicking means the followers are interested in the product and is a potential buyer or subscriber of the products
Audience Reach: Apart from the influencer’s followers, views, clicks, and reposts are ways of measuring audience reach.
Sales: There must be an improvement in sales after an influencer marketing campaign, if sales doesn’t improve, the campaign has been a failure.
Impressions: A successful campaign will leave some impressions on people, any impression good or bad will have people talking about it on the internet and make it a trend. Comments, likes, and reposts are also a good measure of impressions of an influencer marketing campaign.
Are you looking to get paid as an influencer?
Increase in Followers: It’s natural to experience a surge in the number of followers during and after a successful campaign.
How to Have a Successful Influencer Marketing Campaign
As with everything in life, it is hard to achieve success and even more difficult to maintain high standards, to stay on top with your influencer marketing, you have to follow some guidelines and principles.
Skip Big Names: Unless you are an international brand with global followership and target audience, it is not wise to choose big names as your influencer. They are expensive to engage and less effective than micro-influencers when your brand is relatively small brand.
Keep Successful Partnerships: If it ain’t broke, don’t fix is the common saying, there is no need to discard any partnership that works, maintaining an excellent successful professional relationship will mean better understanding, trust, and continued success.
Compensate Adequately: Micro-influencers are the ones that take all the jobs with the low pay if you believe the influencer has surpassed expectations, reward such influencer the pay their efforts deserve. Adequate compensation will mean improved performance.
Acknowledge Creativity: Always reward creativity, acknowledge the good job of your influencer as a way of appreciation and encouragement.
Promote the Posts: You can significantly improve the performance of your campaign by complementing the efforts of the influencer, this can be achieved by liking the post, getting involved in interactions and reposting.
Look at Various Social Media: Instagram is the most used platform by influencers, but that doesn’t mean others are not useful or effective, you should target all major social media to improve the depth of your reach.
Pick your Own Metrics: Metrics vary from campaigns to campaigns and brands to brands. Most common metrics for evaluating success include traffic, engagement, and profits made during and after the campaign.
How to Measure Success of Influencer Marketing Campaign
When evaluating the success of influencer marketing campaign, several factors and parameters must be considered as a single factor doesn’t tell the whole story. These metrics will tell you about the success of your campaign:
Determine Campaign Reach
The reach of the campaign simply means several social media users that came in contact with the post. It doesn’t tell all the story as not everybody that saw the campaign would be interested, but at least it tells a story, and that is how far the post has traveled.
Engagement is a better measuring tool than reach, it includes likes, comments, shares, repost, and retweets. High engagements mean people were very interested in the campaign.
Increase in Number of Followers
A successful campaign will translate to increase in followers if more people are following, it means you are doing it right.
Brands who sell e-products can easily measure their success by the number of downloads of their e-products.
Brands set various metrics for measuring campaign success, where an increase in sales is the metrics, the increase in revenue is a clear indication that the campaign has been a success
During the influencer marketing campaign, website traffic soars and level of success can be measured using Google analytics. Google Analytics will provide the following information that can inform you of the level of success achieved by your campaign:
New Users: Google analytics will indicate exactly the number of new users that visited your page during your campaign.
Page Views: It will indicate the total number of page views generated during the campaign.
Time Spent: This software will show you the total as well as an average number of time spent by all the visitors to the page.
Number of Sessions: The total number of sessions spent by users who visited the page.
Referral Parties: Google analytics will provide information about your partners that created leads to your website.
Influencer marketing is the most popular marketing campaign amongst brands these days, and it is an ever-growing industry that provides several options of influencers to choose from regardless of your niche or target audience. Before embarking on an influencer marketing campaign, adequate preparation is essential and will determine the level of success achieved, what to consider includes a budget for the project, ideal influencer, and platforms to use.