Instagram has been acclaimed to be the most successful social media platform in the past year. The innovative social media platform has been able to reach a total of more than 1 Billion users globally. Some people believe that influencer marketing has not been as successful as proclaimed. According to a study involving about 800 agencies, it showed that influencer marketing had had a positive impact on the world of marketing and business as a whole. For example, if you are selling Angel Fire NM real estate, it would be wise to have an influencer speak for you while they are in the beautiful town and can advertise for Angel Fire Real Estate. Influencers create an engaging commercial that rings with their followers.
It is undeniable that Facebook still has the largest amount of subscribers using the social media platform, especially since older adults are now setting up accounts on the platform. However, the fastest growing social media platform has been Instagram. From 2017 to 2019, the platform with lesser than a million users has grown to more than a billion in just 2 years. Millions of stories and pictures are updated on this platform daily to make it extremely engaging. It is the best-kept secret and code for pictures posted on Instagram to be almost always of very high quality. This makes it captivating and beautiful to draw anybody in and keep them interested in being on the social media platform.
Influencer Marketing Focused Agencies
One of the things that gave it the level of prominence that it possesses is the rising popularity it has acquired among young people, who are active younger and active social media networkers. This has shown business owners the immense marketplace available to them, and because marketers have discovered this as well, it has led to an increase in their interest. This has made several influencer marketing agencies spring up and increased tremendously, almost doubling the initial numbers in the past year.
The Return on Investment (ROI) that has been accrued by investors in influencer marketing has been valued to be as much as 500% to 1000%. Although, not everyone makes such staggering profit as about 25% of brands that uses influencers do not make returns as nothing positive happens to their brand, whether in terms of traffic generation or sales. Such brands may have made the mistake of choosing influencers with a lot of followers but who do not necessarily share the same target audience as their brand. This can severely affect the perception of the brand campaign giving it less importance as it is being projected to the wrong people.
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The Growth of Influencer Marketing
The influencer marketing business has risen from an amazing $1.7 Billion market to as incredible as $6.5 Billion markets. The market is getting better at an incredible rate and gradually becoming the future of digital marketing. The trajectory that influencer marketing is following shows that it will successfully be a disruptive tool in the world of marketing. Every business needs an online presence to remain competitive and hence the need for digital marketing. If any brand, say World Fencing Academy, is thinking of marketing their brand on the internet, the reasonable thing is to use an influencer since they almost constantly housing target audiences of specific niches. Perhaps you are interested in starting your own sidestream business in your niche. Today you either need to be on a platform, or own your own platform.
It has been discovered that the major sector of business that has taken to influencing marketing is the B2B ones. This was shown with a lesser number of B2C marketing that has been on done on social media. With the immense population lurking on the internet, reaching a target audience globally over a short period has been facilitated.
The Engagement Power of Instagram
Statistics have shown that the level of engagement of followers on social media platforms reduces drastically, the higher the number of followers. Nano-influencers have been shown to enjoy an engagement as high as 7.2%, while micro-influencers enjoy 1.1% on Instagram. This shows that the higher the followers, the lower the percentage of engagement.
Let’s discuss what these stats look like in real numbers. Nano-influencers have about a maximum of 1000 followers, 7.2% represents 72 people, while macro-influencers have a minimum of 100,000 followers, and 1.1% represents 1,100 people. As much as the percentage looks smaller, the eventual target audience population that is exposed to the promotion is still much more with the macro-influencers compared to that of the nano-influencers.
These are some of the factors connected to working with different types of influencers. Each of them has unique strengths that benefit business owners in their brand’s promotion. These people are able to collaborate with business brands to achieve the required publicity with the required engagement ending up in traffic generation.
A recent survey concluded that many people are subscribing to the power of influencing marketing as it makes life easier. The digital age has further brought the market to our phones. With the inception of AliExpress and other online retail brands now make it easy to go from a post straight to the product, and within seconds, the product is ordered and delivered in a matter of hours.
Most people considering going into influencer marketing should be doing more on Instagram as it is showing more dominance in comparison to other social media platforms. The number of new influencers are increasing daily, and the amount of influencer campaigns have increased up to almost 80% with the closest ones like Facebook, YouTube, and Twitter hovering around 20% to 40%.
The biggest challenge experienced faced by brands looking to do influencer campaigns is being able to get influencers themselves. However, such problems have been solved with the numerous influencer agencies available. The good thing is that these influencers are mostly on Instagram, even if they have other accounts on other social media channels. Therefore, if you’re a business owner or in charge of your brand’s digital marketing, you should get an influencer marketing agency if it is posing a serious problem in recruiting the most appropriate influencer.
Since Instagram has been shown to be the best social media platform for influencer marketers, then you want to make it your playing ground as an influencer. Also, if you are a brand representative or business owner, you want it to be your recruiting ground, in order to level the playing ground.