Measuring the Results of Your Campaign

Are you looking to get paid as an influencer?

Influencer marketing has become a mainstay of online business, especially in its promotion. This sphere of online marketing has reached an extent it is possible to determine its Return on Investment (ROI). If you run a campaign with an influencer, you can access what your traffic is before and after your campaign. You can follow your marketing dollars by investing in a great reports  system.

There are a few elements that are specific to the evaluation of social media campaigns. Successful brands, such well known heating and air companies, have exploited the knowledge of knowing which post in particular resonated more with their target audience to develop more in getting results. Such messages and the timing, and other factors are considered before putting out future ad campaigns. These heating and air conditioning companies know that they can pay influencers who target homeowners to increase sales. This is not the only feature of an influencer’s promotion that brands measures to know if their campaign was successful, there are a few additional ones outlined below:

The Impression of the Campaign

The reach of social media promotion can be measured to know the extent to which the campaign reached. This will be able to present the number of people that were able to come across the post on any of the social media platforms. This is a vital factor to assess the range of brand promotion globally.

The Level of Engagement received by the Campaign

It is essential to know how many people reacted to the post, as this shows that one way or the other, post was engaging. If consumers are not drawn in, then how will they end up making a purchase, it is almost impossible. This is why you should measure the effectiveness of your campaign through how many likes or loves your posts received after your brand promotion by purchasing a report system.

If a post really has a great impact on someone, and such an individual considers that the information will be of advantage to others, they will be obliged to share it with other people. It is for this reason that the amount of shares about a campaign is equally critical in measuring the effectiveness of a brand campaign. Furthermore, the amount of shares adds to the level of publicity a promotion receives, and it is because of such reasons that analytics of the number of shares becomes vital.

Extra Visitors on the Website

If a new campaign is gaining waves and becoming successful, it has to generate new traffic. When this happens, it will cause new people to locate, watch, and visit the brand online. These extra visitors need to be accounted for in order to be able to get the real traffic accrued through the campaign. So influencers aim to bring a new population that will develop interest and acquires the goods and/or services of your home insurance company.

There are specific analytics that are employed in calculating the specific amount of visitors and people that view a particular ad campaign based on the link provided by an influencer or directly on the influencer’s wall or channel. This gives a rounded evaluation process to see how much publicity your influencer gives your brand. Usually, influencers put in their best to get brand the required publicity, but some of them may not engage their followers effectively, making the campaign bump. It is due to reasons like this that thorough evaluation is required to separate the committed influencers from those that are not dedicated. You want your lawn care and weed control advertising dollars to be spent as wisely as possible.

Find out how to get paid as an influencer

The Number of Sales Made During the Campaign

A successful campaign is like a mega intervention that inspires consumers to make tweaks in their spending culture. Therefore, if it turns out to be a successful intervention, then the spending culture of the audience, the campaign reached should change. In order to measure how successful the brand promotion campaign was, then the amount of people whose response to the product materialized into a financial commitment can be assessed.

If a brand records more sales and exposure, it leads to a profitable year for the company. Therefore, this is about the most important part of a campaign. If one can get the figures for the sales and successful orders, business owners can see if the campaign was worth the investment. This is one part of the evaluation process that seems to be practical and straightforward. This is because the profits and sales are right under your nose.

However, what will show that the sales being made are directed from the influencer’s campaign can be tracked through some analytics tool. This will judge the number of orders that were done using the customized referral link of your influencer. Also, some customers may have heard about the product from your influencer but didn’t order the product using the provided link. It is for this reason that our custom platform has chosen to tie the connections between consumers who view the influencer’s post and those that made purchases eventually without using their referral link.

A comparative analysis of the sales made from your influencer marketing campaign and the cost of working with your influencer should also be put into consideration. If it’s not a profitable margin, then no matter the amount of sales, it was a failed venture. Therefore, ensure that you carry out this assessment to determine that the number of sales made from a particular campaign was actually profitable.

If all these seem to work out, you should encourage and appreciate your influencer. The modern world has made paid services, one that doesn’t need gratitude, but it is still necessary. If it doesn’t go your way, things could go awry awful, both parties may have disagreements that becomes a worrisome dispute and eventually a lawsuit. Therefore, use the above evaluation processes in determining the success of your campaign and take appropriate actions, be it a positive or negative result. The reach of your campaign is vital, not forgetting the specific post and message that drew more attention and traffic, which resulted in sales. The amount of exposure and engagement received by the messages posted are crucial, the numbers of videos recorded as it has been discovered to resonate more with the majority of social media users. All these help in valuing your influencer’s campaign.

Are you looking to get paid as an influencer?

Instagram the Future of Influencing Marketing

How to get paid as an influencer

Instagram has been acclaimed to be the most successful social media platform in the past year. The innovative social media platform has been able to reach a total of more than 1 Billion users globally. Some people believe that influencer marketing has not been as successful as proclaimed. According to a study involving about 800 agencies, it showed that influencer marketing had had a positive impact on the world of marketing and business as a whole. For example, if you are selling Angel Fire NM real estate, it would be wise to have an influencer speak for you while they are in the beautiful town  and can advertise for Angel Fire Real Estate. Influencers create an engaging commercial that rings with their followers.

It is undeniable that Facebook still has the largest amount of subscribers using the social media platform, especially since older adults are now setting up accounts on the platform. However, the fastest growing social media platform has been Instagram. From 2017 to 2019, the platform with lesser than a million users has grown to more than a billion in just 2 years. Millions of stories and pictures are updated on this platform daily to make it extremely engaging. It is the best-kept secret and code for pictures posted on Instagram to be almost always of very high quality. This makes it captivating and beautiful to draw anybody in and keep them interested in being on the social media platform.

Influencer Marketing Focused Agencies

One of the things that gave it the level of prominence that it possesses is the rising popularity it has acquired among young people, who are active younger and active social media networkers. This has shown business owners the immense marketplace available to them, and because marketers have discovered this as well, it has led to an increase in their interest. This has made several influencer marketing agencies spring up and increased tremendously, almost doubling the initial numbers in the past year.

The Return on Investment (ROI) that has been accrued by investors in influencer marketing has been valued to be as much as 500% to 1000%. Although, not everyone makes such staggering profit as about 25% of brands that uses influencers do not make returns as nothing positive happens to their brand, whether in terms of traffic generation or sales. Such brands may have made the mistake of choosing influencers with a lot of followers but who do not necessarily share the same target audience as their brand. This can severely affect the perception of the brand campaign giving it less importance as it is being projected to the wrong people.

Are you looking to get paid as an influencer?

The Growth of Influencer Marketing

The influencer marketing business has risen from an amazing $1.7 Billion market to as incredible as $6.5 Billion markets. The market is getting better at an incredible rate and gradually becoming the future of digital marketing. The trajectory that influencer marketing is following shows that it will successfully be a disruptive tool in the world of marketing. Every business needs an online presence to remain competitive and hence the need for digital marketing. If any brand, say World Fencing Academy, is thinking of marketing their brand on the internet, the reasonable thing is to use an influencer since they almost constantly housing target audiences of specific niches. Perhaps you are interested in starting your own sidestream business in your niche. Today you either need to be on a platform, or own your own platform.

It has been discovered that the major sector of business that has taken to influencing marketing is the B2B ones. This was shown with a lesser number of B2C marketing that has been on done on social media. With the immense population lurking on the internet, reaching a target audience globally over a short period has been facilitated.

The Engagement Power of Instagram

Statistics have shown that the level of engagement of followers on social media platforms reduces drastically, the higher the number of followers. Nano-influencers have been shown to enjoy an engagement as high as 7.2%, while micro-influencers enjoy 1.1% on Instagram. This shows that the higher the followers, the lower the percentage of engagement.

Let’s discuss what these stats look like in real numbers. Nano-influencers have about a maximum of 1000 followers, 7.2% represents 72 people, while macro-influencers have a minimum of 100,000 followers, and 1.1% represents 1,100 people. As much as the percentage looks smaller, the eventual target audience population that is exposed to the promotion is still much more with the macro-influencers compared to that of the nano-influencers.

These are some of the factors connected to working with different types of influencers. Each of them has unique strengths that benefit business owners in their brand’s promotion. These people are able to collaborate with business brands to achieve the required publicity with the required engagement ending up in traffic generation.

A recent survey concluded that many people are subscribing to the power of influencing marketing as it makes life easier. The digital age has further brought the market to our phones. With the inception of AliExpress and other online retail brands now make it easy to go from a post straight to the product, and within seconds, the product is ordered and delivered in a matter of hours.

Most people considering going into influencer marketing should be doing more on Instagram as it is showing more dominance in comparison to other social media platforms. The number of new influencers are increasing daily, and the amount of influencer campaigns have increased up to almost 80% with the closest ones like Facebook, YouTube, and Twitter hovering around 20% to 40%.

The biggest challenge experienced faced by brands looking to do influencer campaigns is being able to get influencers themselves. However, such problems have been solved with the numerous influencer agencies available. The good thing is that these influencers are mostly on Instagram, even if they have other accounts on other social media channels. Therefore, if you’re a business owner or in charge of your brand’s digital marketing, you should get an influencer marketing agency if it is posing a serious problem in recruiting the most appropriate influencer.

Since Instagram has been shown to be the best social media platform for influencer marketers, then you want to make it your playing ground as an influencer. Also, if you are a brand representative or business owner, you want it to be your recruiting ground, in order to level the playing ground.

 

Are you looking to get paid as an influencer?