Are you looking to get paid as an influencer? Let’s talk about how to make money in advertising as an influencer.
Influencing market is worth billions of dollars and is projected to reach trillions soon. Influencers make huge earnings from product sales, licensing of their works, and crowdfunding. However, money made from all these sources doesn’t compare to what is made from advertising. Brands, from financial advisors to Martial Arts schools have turned to influencers to help drive customers with statistics showing over 80% of advertising is done using social media influencers.
major reason for this is the surge in the
number of social media users, which has
surpassed 5 billion and still growing. It gives brands a bigger and broader
reach for their brands, making other forms of media less engaged. This provides an opportunity for a determined
and skilled influencer to use this as an important
tool in making money in advertising.
How Do I Attract Offers?
Quality Contents: Brands invest in rich and insightful contents, make sure your post is of the best quality possible. This will endear you to fans and brands alike.
Gifts: Regular gifts will make you famous, you will increase your fan base and get noticed by brands easily if you can dedicate an amount to gifts for your fans every month.
Quality Photos: One of the qualities of a food influencer is quality pictures, some people relate to pictures more than words, always post quality pictures every time. You can get yourself a modern digital camera to ensure the quality of your pictures if you don’t have a smartphone that is good enough.
Stay Creative: Brands love creativity, it is one of the crucial characteristics of an influencer they look out for. Stay creative on your social media page to entertain your fans as well as attract brands.
Influencer Network: There are networks where influencers meet, where they share ideas to further improve and grow in the business. Joining a network will give you a bigger reach, brands check networks to identify the best influencers in their niche.
Influencer Agency: Agencies are the link between influencers and brands, they are the third party that ensures smooth and fair dealings between the two parties. They help uphold contractual agreements while protecting both parties. Some of the agency functions include setting price cap for social media post as well as enforcing laws like a declaration of brand affiliation.
How Do I Advertise?
Are you looking to get paid as an influencer?
Working hard and staying active will get you necessary attention, attention will turn to jobs, jobs will bring more jobs if customers are satisfied. The several ways of advertising available to an influencer include the following:
Sponsored Post: It is common for brands to approach influencers to make posts to promote their brands. Influencers charge brands per post made and usually indicate the post is sponsored. Factors that decide how much you charge for a sponsored post are the size of the brand you are promoting, the number of your followers, your popularity, and influence. Successful influencers charge thousands of dollars per post.
Brand Ambassador: Fans are more likely to opt for a brand because their favorite influencer represents the brand. It is usually required of influencers to make appearances at functions and launches, and their faces may be used on billboards and promotions too while they make posts on social media for the brand. Being a brand ambassador is always backed with a contract that stipulates the worth and duration of the association.
Feedback: Due to the trust social media users have in influencers, influencers feedback goes a long way to attracting customers for brands. All you need to do is share a wonderful experience you have from using the product.
Affiliate Marketing: When brands promote their products on platforms other than their own, it is called affiliate marketing, this uses the engagement on the influencer’s page to drive traffic to their page. Rewards for affiliate marketing vary, it could be commission on every traffic generated, monetary or barter for services.
Influencer Takeover: Brands can leave their social media pages to
influencers for a period of time in a bid to drive traffic to their page. It
could last for a day or several days, and
it usually involves, influencers posting pictures of their lifestyle and
activities on the brand’s social media
pages to engage their fans.
What Is An Influencer Marketing Agreement?
There is always an agreement between influencers and brand they represent before doing business. This agreement provides all the necessary details of their contract to avoid any civil or legal issues that may arise for faulting any. Details contained in an influencer agreement include:
Names of Parties: The most important part is the names of the parties involved. Their real names and aliases are carefully spelled out to avoid ambiguity.
Duration of Contract: How long the contract is meant to run is stated, it could be a year or several years. It is also stated if the contract is renewable too.
Pay: How much the brand is due to pay the influencer is clearly stated too. This is known as the worth of the contract.
Mode of Payment: The manner in which the payment is done is stated. Some contracts are paid once, while the payment of some is spread over a period of time. It is also stated if the brand intends to pay the influencer for the job in any means other than the monetary form.
Usage Rights: There will be lots of contents used over the period of contracts, to avoid copyright issues, the owner of the contents used are clearly stated in the contract.
Medium: It is stated in the contract which social media platform will be used in the promotion, although most influencers are on major social media, brands still make an effort to state where they will like to have most of the promotions done.
Clauses: It is crucial to have clauses in contracts to establish and clearly define what breaks the agreement. Important clauses that may be included are situations where both sides can cancel the agreement, possible infringement, and penalties, and more.
Although there are other money-making means available to influencers, advertising is by far the best and most profitable. Influencers stand to make millions of dollars annually from advertising if they can make themselves attractive enough. Quality pictures, quality posts, giveaways, and joining agencies as well as networks, will increase your popularity. Methods of advertising available to you include affiliate marketing, sponsored post, brand ambassador, and influencer takeover.