Squirrel Marketing Episode 10 – Apple – Steve Jobs vs Microsoft – Bill Gates

In the latest episode, Bill and Jeffrey take on the case study of Apple – Steve Jobs vs. Microsoft – Bill Gates and how they revolutionized modern technology with a few unexpected twists and turns along the way. 

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Welcome to squirrel marketing. This is Bill Bronson, marketing guru and I have successful sportscaster sports podcaster excuse me, the same thing. Jeffrey Coop Cooperstein. Sorry about that Jeffrey.

I like it well, we will go with that

I’m gonna settle on something one of these days

I like that. I like the variation. Okay. The coop Meister, that’s fine, too. Okay, whatever you want.

But Jeffrey’s here with me. And we’ve been talking a little bit about Apple, and Apple and Microsoft strategic alliance, or lack of Alliance was kind of a rocky deal, that we’re gonna dig into that a little bit. But first, but first, Jeffrey, I wanted to ask you. I said, I talked about successful sports podcaster. But I haven’t really asked you about the background of that. So what, what kind of podcasting? Have you done? Or Or do you do on a regular basis.

So about four or five years ago, I started at the ESPN Radio Station, here in the DFW area. And shortly after that, I started doing a podcast affiliated with them. And it was with it was with a co host. And we did that for about a year or so. And then, you know, I just I’ve not stopped doing it ever since I have, you know, General sports podcast. And then when the maverick startup here in a couple of weeks, I’ll have a maverick specific podcast as well. The app so you can find my content all over online. Yeah. Appreciate that. So what do people search for if they want to hear you so you can go to you’ll be able to go to Mavs moneyball.com and you can find me there or you can find me on any podcast platform that you’d like.

And you just type in Jeffrey Cooperstein. And as Jeffrey spelled like a normal Jeffrey now I know you’re weird. Yeah, correct. Well, that’s pretty cool. Yeah. Appreciate it. And so you your family’s kind of in sports too, though. or thinking or do you have other people in your family? Yeah, my dad is my dad. My dad was is a is a sports broadcaster as well. And that’s kind of how I got the passion for it. Right. Got it. Anybody else in your family in sports?

No. Just uh, just my dad.

But y’all are big Mavs fans.

Yeah, my dad is the announcer for the Mavericks. That’s awesome. So that’s one thing that stands for sure. So you had to have been kind of enamored by that like, you know, for sure. The games, you got to hang out and see the players. Yeah, I grew up growing up. I mean, it was a kid just dream. Like, I got to go to a bunch of games, not just Mavericks. I mean, any sport. Usually got pretty good seats and good parking. Sure. And all that so yeah, no, it was awesome. And you’re gonna be starting up an independent podcast pretty soon. I heard.

Yes. That’ll be that’ll be the Mavericks one. They start. December 23. is their first nice, right. Yep. So starting After that, I’ll be I’ll be doing a mouse pocket. Pretty cool. Alright, well, so I guess, being around all those people. You get to hang out with Mark Cuban a little bit.

I’ve met him a couple times. I’ve met him a few times.

Yeah. What do you think about him? He’s great guy. He really is a nice guy. I mean, he I think so too. I don’t agree with everything is a politically but he he’s very honest. And he’ll tell you whether something’s right or wrong. And he I mean, and he treats everyone the same whether it’s a bigwig reporter who’s making millions or if it’s you know, scrubs, like me and anybody else like he treats everyone the same.

Seems pretty cool. So now he’s a cool guy. He does right by his by his people.

I don’t see him as a narcissist.

No, I don’t think so either.

I think he seems generous and philanthropic. He always admits that he doesn’t know what he doesn’t know. And has people that know what he doesn’t know. So how did you get so rich? I mean, how does it so he was big in the internet’s infancy, infancy. And he sold broadcast comm for multiple billions of dollars. Wow. And I believe right around 2000.

So he just had a website. Yeah, he had a website. He had software that was patented, sold it for billions and then bought the Mavs there you go bought the Mavs in 1000. That’s really cool. I mean, that’s everybody’s Dream on the internet is Yeah, to have a cool site or something and get bought out. Yeah.

And he has a cool story. I mean, he moved to Dallas. I think it was I think, in late 70s he didn’t have a nickel to his name. And this is one of the biggest, you know, bubbles in the US now. So yeah, early adopters. Yeah, Ashton Kutcher has made a lot of money there. And then, you know, of course, Facebook.

Yeah. That’s a whole nother podcast.

It’s a whole dish, but we could do a lot of stuff on early adopters. Yeah. Elan Musk was a doctor and in fact, We’re gonna talk about him just a second On this episode, but so let’s go ahead and dig in, I guess to the topic. We’re going to talk about Apple versus Microsoft. So when you think of Apple, you think of iPhones, iPads, air pods, MacBook Air pods, right. But the early days were totally different. And it’s pretty interesting. So we wanted to talk about Bill Gates and Steve Jobs, really not Apple and Microsoft, it’s really comes down to the two really influential heads of the snake, if you will, the two leaders, and both of them incredibly dynamic people. One, I would say more interesting than the other. Absolute, one’s an accountant. And the other one’s an eccentric fashion. They’re both they both become eccentric, because of the level of success, monetary success. And fame. You know, and when the government asks you nicely to please come talk to them and flies you up? You know? That’s pretty cool.

Yeah. When the government seeking advice from you, you’ve never done something right. Will you please come talk to us?

Yeah.

So how did Bill Gates and Steve Jobs meet? You know, I don’t know. I did a little research, obviously. And so I was thinking that maybe they were together on developing a computer and they had a falling out and split ways or whatever. That’s not really the case. There was a 1975 Popular Mechanics magazine that came out. And it had something in there called the Altair, which was a do it yourself computer. And not the kind of computer you’re thinking this was a computer that would just could do a math problem, maybe or something, right. But it was a basic computer. And it was a kit, it was 400 and something dollars in 1975. That’s a lot of money, a lot of money. But it featured it was the very first personal computer kit. And so bill saw the article, and so did Steve. And there, what do you call them their sidekicks. So we had Steve Wozniak, with Steve Jobs. And then I forget the guy’s name was Bill Gates. Was his is Steve our Steve Ballmer. Well, Steve Ballmer was the CEO of Microsoft, he now owns the Los Angeles Clippers.

Yeah, no, it wasn’t him. It was someone else. But it was an early an early childhood friend, or whoever it was his buddy. And so they both saw this article, and they both got interested in it. And so this club, these, I think they were French Canadians who had this, this company, the very excellent Computer Club, or something, I don’t remember. But anyway, they all formed this group called the Homebrew Computer Club. And Steve was a member. And Bill was a member. And so they all got together, they were writing software, they were coming up with ideas, they were having all kinds of fun. They, of course, couldn’t be wasting their time on computer games, or texting or anything except playing some record, right. And so they had a lot of brain time to conceptualize and invent things. So they all had this, this passion for building something that didn’t exist yet in the form of computers or software. And so through this club, they started, Bill started to produce something called basic which, in my background, I used to program in something called Apple basic. And I remember that was a Mac thing. But it wasn’t a Steve Jobs thing. It was a Bill Gates thing. So the apple basic the operating system of the Apple computer that I had, was written by Bill Gates. And so Microsoft actually produced the software for Apple computers. And I didn’t know that. The reason why the Apple computers are so much more stable or secure than Microsoft or PCs, is not because of the Microsoft software. It’s because Microsoft PC based computers, I should say PCs allow anybody to write software for them, whereas Apple computers only allowed Bill Gates to write software for.

That’s interesting. So the reason Mac’s never get infected with viruses or malware or anything like that is because of Bill Gates.

One of the reasons and the other reason is encryption. The way that it was written, it’s, it’s got its, it’s better produced, it’s just it’s better software. And, and the hardware to the hardware kind of dictates what kind of software can run it. You know, it’s like, Okay, this is the hardware Now, how do we control this hardware. So it has a lot to do with how you produce the software, but, but PCs allow anybody to write for them. You can write any software package and throw it on a PC, but you can’t do that with an apple computer. So anyway, so this apple basic, the members of this club is Homebrew Computer Club. We’re giving this computer operating system out for free. And Bill Gates got really pissed off about it. Yeah, he wrote a letter going, Hey, you know, basically, there’s no way that you can write good software for free, you guys need to pay up. So for every, for every instance of the software, they had to pay him. And that’s where he started to monetize. And, and Steve Jobs felt the same way. And the rest of the club didn’t In fact, Steve Wozniak, His goal was to produce computers and software and give it to the world for free. And he was broke. Yeah, that’s crazy. But they were all sort of like hippies, right. They were all free spirits, free everything. And he just wanted to do it for the love of the of the thing. Really interesting stuff. So they both saw this opportunity. And they met at that club, you know, over their vision of capitalistic, inventive evolutionary kind of a thing. And it was really interesting. In fact, there’s some really cool movies about that whole thing that people can watch if they want to see more about the history and the interaction between the two. So I made a list of a couple. There’s one called Triumph of the nerds. 1996. It’s about Bill Gates.

And I think I’ve seen that one. Have you really? Yeah.

How about Pirates of Silicon Valley? 1999. Steve Jobs billion buck hippy 2011.

Is that the one with Ashton Kutcher? No. I saw two Steve Jobs movies. One was Ashton Kutcher. I can’t remember the other one was well, coming up to more current times we have jobs. 2013. Yes. Ashton Kutcher. Yeah. Then we have AI Steve. same year. Yes. Okay. That’s all both, which was apparently kind of weird. It was a satire. Yeah. And then Halt and Catch fire. 2014. Not really sure what that’s about. And then Steve Jobs, the man and the machine 2015.

I haven’t seen that one, either.

But there’s been a lot of documentaries and novels. And they even have some plays about them. It’s kind of funny, like Broadway.

Yeah, I’m not Broadway. But I mean, these people should be documented in this way. Because think about how influential Apple is in our society. We wouldn’t live without apple. I know you have an iPhone and an iPad. I have five or six different Apple products. I mean, Apple is so integral to what we do. Yeah, for everything.

I think Steve finally learned from Bill. Because I mean, so go with me on this for a second. So when they started out, Apple produced computers, it was called Apple computers, Microsoft, it’s built into their name software. Microsoft was software. Apple was computer hardware. They had two different things. They were not competing. As soon as they started to compete. As soon as they weren’t collaborating on something, but started to compete with the same deal. They got in a huge battle. Mm hmm. And so I don’t know if everybody knows what happened here, but the war before the war happened. Microsoft believed in Apple so much that Bill Gates actually said that next year, we’re going to make nearly half of our income from selling Apple software.

I mean, so basically, they were selling the software that goes on Mac computers.

And anyway, gates even said that Mac was the most revolutionary computing machine he had ever seen, and thought that it was such a high standard that it would create a whole new possibility for the world, which I did.

Right. Well, so. And then so Compaq was involved. Also on the PC side of things, and we had Tandy and all that. So before the war, man, they were like, close to friends. Yeah. But so what happened? It was over an operating system, it was over windows. So in the well, the 80s and 90s, there was this big culture war between Apple people and PC people. And the same today is absolutely Well, it’s, well, it’s Apple versus Android. And then also Apple versus, or Mac versus PC. And so jobs accused gates, this was in 80. In the 80s, I forget when but so jobs accused gates of stealing their plans for a graphical interface or their goi user graphical user interface. And it was developed by Xerox actually, really?

Xerox? Yeah. So Xerox Corporation was the big boy on the block. And they developed the graphical interface, possibly for their machines to graphically be able to choose options or machines, right, the copiers and stuff. So they had that idea of, of a basically a digital push button, push screen kind of deal. Or at least back then maybe you would arrow up or down and hit enter or something on the machine.

But so gates, so jobs accused gates of stealing Apple’s graphical interface for their computer, which became windows one.

So jobs says windows one was stolen by Bill Gates, basically, that’s unsurprising. Well, so gates response was a metaphor. He responded. He said, let’s say we both have a rich neighbor named Xerox. And I broke in the house to steal their operating system. But I found out you’d already stolen it.

That’s what Gates said. Yeah. Interesting.

So his, his thought for the his whole thing. His whole defense was, he didn’t steal it from Steve. He stole it from the fellow from Xerox. And they both stole it from Xerox. It’s just one of them stolen. Sears.

That’s funny.

And this went on for 10 years, there was appeals and, and it was thrown out.

This went into legal trouble when in the late 80s. Yeah, so Apple sued Microsoft. And this was in 88. And then in 98, it finally kind of dissipated. Crazy, though. So right then, though, right, then when all this happened, and right when jobs accused gates of this Jobs was ousted, as CEO, they threw him out his own company, his own company. And so he’s like, okay, screw you guys. I’m gonna start next. And next was the exact same type of thing except not for the personal computer. It was for higher education, institutional computers, and software. And he built that and built that up to where when he finally came back into the company, when they finally brought him back. They bought it for like, I don’t know $400 million or something.

That’s a quick way to make money.

Exactly it was a 12 year exile. And so in that 12 years, jobs built next, and Apple acquired next for $429 million, that long, 12 years. So he back until 2010, well, he was still kind of back. Kind of they were like, please help us. We’re drowning. And he was like, nope. He’s like, Hey, you know, but he was an ingenious move. And I remember seeing the movie. And I was like, Oh my gosh, that guy’s just amazing. He’s, he was a very smart guy. He obviously rubbed people the wrong way. Yeah, certain times.

But his company.

Yeah. I mean, anyone at that level of thinking and innovation is going to rub people the wrong way.

Yeah, so it was 97 when he came back, and Apple was in big time financial trouble.

So thanks to the poor management, Gil Amelio, I guess was the CEOs name. In jobs absence, buddy. He had other hits and weird stuff. He had some weird projects going on, and just didn’t do well. So they were in big time trouble. So. So Apple, the board decided we’re going to do something.

And Apple came back, Steve Jobs came back to Apple. And then Steve and Bill met. And here’s the cool part. Bill Gates invested $150 million in Apple stock to help Apple right the ship when jobs came back. Hmm. So that was sort of it was, it’s the end. Also, it ended all their act of goodwill. Yeah, well, yeah. In the dollar litigation. First of all, that was part of the agreement. So here, I’m going to buy all this stock and help you out. But you’re going to end these, these litigations and this copyright infringement stuff. And we’re just going to start from scratch again. Which was really cool. Because jobs felt like Apple had forgotten who they were. And they focused away too much on beating Microsoft to the point where they won’t they were not focused on innovation, which anybody who gets caught up in rivalry suppresses their future ability to innovate, you know, and be creative. So actually just hurts everybody when you’re that way. We saw that with the presidential stuff. Where when you spend too much time hating the other person, you know, you’re not going forward? Yeah. For instance, I didn’t see in the Democratic Party, where they had a platform, other than we hate Trump. That was it was what do you believe in? We believe in beating Trump, that’s really it. So I would have rather have seen both sides focus on what they wanted to do for people. Same thing with companies, I would like to see companies less focused on beating each other and more about the product furthering the Yeah, furthering everything. And you can take a lesson from this Microsoft, kind of as a rule hated apple. And they invested 150 million to help them out. And they had a buyout in in the contract for 2003. So they sold it back to Apple in 2003. Just so that was basically alone, essentially, it was alone. And they well, Bill believed that Steve could write the ship. Yeah. And he believed that the stock would be worth more and in. What was that? Three, four or five years? And so he felt like, okay, in five or six years, I think that it’s going to be worth more, we’re going to make money. It’s a win situation. Let’s end all this litigation. Let’s be civil to each other again. And in that one decision, Microsoft Office became available on Macintosh computers. Oh, that was part of the deal as well. So if you remember, my Apple computers, one of the big problems was the limited library of software available, and everybody in banks and institutions, and companies needed Microsoft Word. Because that Word and Excel, were really the two main backbones of business. And then PowerPoint. Yeah, but those were the main three. And then institutions were also using the database stuff, too. We won’t talk about that. But it was not a good product. But words cool, Excel school. And PowerPoints. Awesome. So when you look at those three things, those were not available on Apple.

That’s crazy to think about because now Everything has Microsoft on it, even apple.

It was not that long ago that I had a teacher send a file from their Mac. And I couldn’t open it in Word. That’s because they didn’t save it as a doc file, right? So it was not that long ago. And so this stuff really is just now coming to where you can buy an Apple Computer and run superior software on it. But you can also run the backbone of Microsoft Office on it.

And this is kind of going on a squirrel here. But Google has now taken the Microsoft, you know, family of products and put them in a cloud based server.

Yeah, so now all the software doesn’t have to be loaded onto a computer you can access from anywhere. And let me tell you something. It’s not a secret. But this is why I finally decided to move to Mac I hate hated dislike PCs. Because every time I turn around, something screwed up.

Absolutely no, but the GPU freezes, my screen freezes, it shuts down for no reason. And I lost everything, whatever. And it’s happened so many times. And I’m like, you know what, forget this, I’m going to do a mirror, I did a raid mirror with hard drives. So I would never lose anything. And I had to go to all this trouble. It reminds me squirrel that my new dog keeps digging holes in my backyard and my brand new saw the brand new side that I bought, which is this Palisades Zoysia is a pain in the rear to put down, it takes a long time to take hold. And then this dog goes out there and sort of dig in holes in it, and mess it all up. That was quite a squirrel. Well, that it reminded me of the computer. I mean, because every time I got made some progress, it would freeze or screw up or I’d have to buy a new ram stick or whatever. A sick of it. And so finally, Now that everything’s cloud based, and I just need access to the internet with some superior hardware, I’m going apple and I did and it’s awesome.

Apples the best. I’ve had the Mac computer for five years now. And it still works perfectly. Well. My friend Jeff said he has one of those cheese graders they call it it’s a it’s a tower system. But it’s got like this loop on it looks like a cheese grater. Yeah, you’re talking about? And he said it’s an old server from like some like I don’t know, oh, wait. Oh, wow. And he says it’s as fast as it’s ever been. That’s crazy. So, yeah, but so back to what we were talking about. So. So Bill helped Steve out with this loan. And not long after that. They came out with what we’re talking about now is the iPod.

I remember the remember the first iPod coming out.

Okay, so until now until then, really? Apple was PC or personal computer hardware. That’s all they were. Really they were developing their own software to some extent. They were collaborating with Microsoft on software. But these other this other digital music with the Sony Walkman. Yeah, right. Yeah. Kind of reminds me of Harley versus Honda. The Sony Walkman. Well, Sony dominated that industry, even from the cassette tape. So it from it was RCA with record players and techniques and pioneer and all that. Yep. I mean, that was lucky German companies were involved in Dutch. Yeah. So then the Japanese came in when? When compact discs I mean when cassette tapes came. So then you saw Sony Walkman. You saw Panasonic you saw some of the other and then CDs of course. But then when it wasn’t physical, it was all digital. Then you had the reo? Do you remember hearing about ay. mp3 player called the reo. I bought one for my daughter A long time ago. It was it was an I think for my wife too. But it was a reo. And it was an mp3 player. It helped 15 songs. And it was pretty cool. You could you could basically play an album. digitally. Yeah. Well The iPod came out and dwarfed it.

No, I remember. Yeah. 500 songs. And in that ingenious little wheel that you spun around, yep. To get through the menus, so that one was 500 songs. I want to look at my phone right now and see how many songs I have. It’s, I have multiple 1000s of songs on my phone, but 23,000 songs on your phone. We won’t talk about the phone yet. We’re gonna talk about how Apple killed the the mobile phone industry. Okay, we can actually we’re going to talk about how Apple killed the mp3 player industry, we can do that. But so after they developed and launched the iPod, they, they were in direct competition with Rio. But there was not a really good way for people to put songs, new songs to find the mp3, there was the services you could download. And there was a lot of pirating going on incomes, Sean Parker.

So then, Sean Parker is that limewire Oh, okay. Do you remember that part about the on the social network? So he’s the guy from Stanford, who was buddies with Zuckerberg? limewire is the thing where you would download torrents and illegally download songs onto your phone before Pirate Bay? Yes.

All that. Yeah.

So yeah, but so that’s how iTunes came about. iTunes came about because Steve Jobs wanted a legal way for people to access music, yeah, for their player. And then they started to say, put all of your music on the player, not just the music you buy from us. And so that they created the iTunes, PC app that you could install on your computer on a Windows computer and manage your iPod from it.

Isn’t that crazy? how all of this happened in the last 15 years essentially?

Exactly. So it’s really amazing. So but that’s the strategy that’s their strategy was. So before we get into that, let’s get last question. How did a computer company enter a new market of music and music players and dominate it in 10 years time?

Strategy comes from a Greek word called strategos, which means the art of the general. And so it’s like since his book, The Art of War. It’s war. When you enter a market and you attempt to take over a market, it’s war. You have to assess your competitors, strengths and weaknesses. It’s the whole SWOT analysis all comes back. Yeah, you do a SWOT on your competitors and on yourself. And you find commonalities you find discrepancies, you find opportunities. And what, what Apple did, they did research and they found deficiencies and what was being offered. They sort of created a vision for a better future. And then they offered a superior product and a new process on how to use it. So you didn’t have to go the internet and find this. These mp3 is all over the place and pirate on they’re all on iTunes, iTunes, you could buy them it was 99 cents or whatever for a song. And they started monetizing. So then they came up with this revenue share system for artists, where you’re buying the song. Yeah. And then and then other like Pandora came in where it was a totally new innovative model where you’re back, you’re actually renting the song. You only you can only listen to the song while you’re paying the membership. Which is weird that that was a whole well, like Twilight Zone. Well, the thing is, yes, that was weird at the time. But Pandora set the stage for what Apple Music and what Spotify is now, where you pay. I think I paid $10 a month for Apple Music. You don’t have to pay for the individual song like he used to. And you just stream your stream everything right? That was Pandora 12 years ago.

Exactly. And they went through a lot of trouble, but we might do a podcast on Pandora. But yeah, so. Oh, and consequently if you register for a class and you’re in school, it’s five bucks. Anyway, on our Apple Music Oh yes. I remember that because I got the I got the discount.

So yeah, but so Apple broke into the market. in the music business dwarfed Rio created a new app. software to serve the music and monetize the music and revenue. Share with the art So is that it was genius. And then they protected their brand by opening retail stores. Which even further made it easy for people to say, I don’t really know how to use this thing. So they’d walk into an apple store and they teach them. They would teach them and then at the same time, sell their other ancillary products.

Yeah, you know, what, some new earbuds or whatever and, or, by the way, we have a new version of that iPod? Would you like to trade it in? Or Yeah, whatever. It was amazing. So, but they kind of solidified their brand, they’ve protected their brand with the retail stores and created a cult following. And the logo was genius. It’s an apple with a bite out of it. Yeah. Take a bite out of the apple. And the psychology behind the brand is just genius.

It’s great. I mean, it’s, for me the most recognizable logo in the world.

Yeah, I mean, it’s symbolizes. It symbolizes. Participating in a little bit of the good life.

Yeah, absolutely. Right. Yeah.

You see it, you’re like, Oh, that’s really cool. In fact, I had a Compaq computer laptop. And I wanted it to be a MacBook so bad. I had, I didn’t have any money. And I had this old beat up. Windows XP laptop. It was a Dell workhorse. You couldn’t kill it. I liked it. But I wished it were a MacBook. And I had a little sticker I got from Apple when I bought my iPhone. I stuck it on the over the Dell iMac. I made a Mac nice. Absolutely. But so anyway, so that’s kind of a history of Steve Jobs and Bill Gates and, and to revolutionaries, for sure.

I learned a lot about it by researching it. And I had known a lot of this stuff anyway. But I really started looking at it from a marketing standpoint, because this is a marketing podcast. And we’re looking at strategic movement, we’re looking at creating strategy, innovation. And really, the 2007 the five conference interview, I don’t know if you’ve seen it between Bill Gates, and Steve Jobs on stage together was really incredible. And instead of taking pop shots at each other, they were complimentary of each other. They were cordial. They, in fact, I think it forged somewhat of a rekindled friendship. Because right after that, or I don’t know if it was right after that, or right before it. I think it was before it. Jobs announced the iPhone, which that was that just blew everybody away. Yeah. Well, that keynote speech. People still study that speech. It was so well delivered.

Absolutely. I studied it in speech class in college. I mean, the iPhone speech was, I mean, it is it is one of the best speeches of all time, just not because of the technological innovation that it had. But the way in which jobs presented it.

No, absolutely. Um, in fact, I watched a TED talk. If you go to TEDx, and you search for Nancy Duarte, the pattern of a great speech or something like that, Nancy Duarte, very entertaining, very intelligent lady, I really enjoy it. In fact, I’ve watched it probably 30 times from start to finish, because I wanted to hear everything she said again. So she analyzed great speeches, the Steve Jobs 2007 iPhone launch, the Gettysburg Address, President Lincoln and the I Have a Dream speech, Martin Luther King, I mean, just think about that. You have the Gettysburg Address, which was where that was the abolition of slavery. Right? You have I have a dream, which is basically the speech that moved the needle along to end segregation. And then an apple speech. Yeah, we’re talking in the same breath. It wasn’t racially categorized. But it is something moving that changes the world for the better. Yeah. And the iPhone, the iPhone, we’re gonna have a whole show on we can get we can get into that.

Because obviously, it’s so revolutionary in so many ways, and people don’t even understand it. When I say that until we do get it. I mean, it is. It is unfathomably I can’t even say that word correctly. unfathomably revolutionary in what you can do With an iPhone now, even back then it was, but now it’s ridiculous.

Oh, it’s a PC in your hand. That’s Macintosh. It’s a, it’s a Macintosh in your hand that in 1976 was the size of this room.

Right? In fact, they’re moving the Mac, iOS more towards the iOS system, where the icons are consistent. And, and they’ve been doing that for years. But now they’re moving it more and more. And other than the Mac Mini, it would be cool if the IMAX were all touchscreen. Just big iPads.

Yeah, I could see that. But that’s why they have the iPad Pro.

Yeah, their product. Yeah, but it’s not 27 inches.

It’s what? It’s probably what? 13 or 14 inches?

I want the big screen. Yeah, I want to see it all, you know, and I’d like to be able to move one window to the other side with my hand. That’d be really cool. And we’re getting there. I mean, not for me. I’ve got a big huge curved screen with a Mac Mini mounted behind it on the wall. And all you see is the is the monitor. Yeah, it’s already cool. It’s all behind it. And it’s got a subwoofer system, and everything’s pretty cool. So I’ll show you a picture. Yeah. So anyway, ending this talk. I know we’re kind of rambling. Now. We’ll go ahead and wrap this up. The ending comments here, Steve Jobs passed away October of 2011. It was very sad. He may not have been friendly to a lot of people, but he was definitely influential. And at the time, his net worth was about $10 billion. That’s B with B, that’s with a B, that billion the B could knock you over. I mean, you talk about somebody having $10 million. You’re like, Oh, that’s a lot of money. billion as a lot of B. So at the time, Bill Gates was worth about 50. Which he monetized better. And he didn’t have quite the turmoil right involved and all the start over 12 years in exile. I mean, so I would venture to guess they would both be worth the same. If had there not been had there not been all that turmoil. But currently the three richest men on Earth, Jeff Bezos at 109 180 9 billion we have, we have to get an Amazon episode in here saying we will. I know you’ve been hesitant on it.

But we got to do it. I don’t know why I think Amazon’s evil but because I order from them all the time.

Well, yeah, I mean, they are evil, but we all were what we’ll get an Amazon their tactics are you talking about? But so Elan Musk, who I really like he’s, he’s out there with some ideas, but I think he’s a genius. I think he’s a genius. And he’s a genuine guy.

130 6 billion. And I want to Tesla, dang it. I want one now that go to the show. There’s a Tesla shop a mile away from him, okay, 90 grand.

I don’t have but yet, unless we get a Patreon account going here. And then Bill Gates currently at 120 billion. So that’s a three which richest men on Earth. I didn’t include the females because I’m sure they’re up there too. And I didn’t do the research on that. I just looked at Steve Jobs and Bill Gates really.

Anyway, we’re going to talk about next we’ll talk about how Apple sniped the mobile phone industry and killed mp3 players everywhere, including their own on the next episode of squirrel marketing. Until then, see ya Have a good weekend.

Squirrel Marketing Youtube Channel https://www.youtube.com/channel/UCPkNjVRe5aD-JZwE6Beh8UA

Squirrel Marketing Podcast Page https://squirrelmarketing.buzzsprout.com/

TopLocal.org is an advertising co-op grass-roots movement to help locally-owned businesses develop a non-competing group of business owners in a particular zip code to increase traffic and sales. https://www.toplocal.org/

The Mortgage Millionaire Book – Sales and Life Strategies That Can Take You To The Next Level. https://www.barnesandnoble.com/w/the-mortgage-millionaire-william-b-bronson/1115389914

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