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Using Web Analytics to Keep Your Job - What's Your Bottom Line?

If you are responsible, in whole or in part, for the success of a web site, then this post is for you.

Web Analytics is moving up the food chain as those at the top realise that it's no longer optional. What does that mean for you, how can you make this work for you and how can becoming an Analytics Samurai secure your livelihood???

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VKI Studios at Gauge 2011 - San Francisco

Gauge 2011 is coming up on the 17th and 18th of March, and VKI Studios is presenting on a number of topics, from API features to website optimization. If you're at the conference come to one of our talks, then drop by and say hi.

At 10:30

API Basics

What is it, how it works, and the awesome things you can do with it

Leaders: Dave Eckman, Nick Mihailovski

Website Optimization

Case studies and practical how-to on integrating with Website Optimization Tools like Website Optimizer, Test & Target, and Optimizely.

Leaders: Dave Booth, John Hossack

Then later at 1:15

API Advanced + Q&A

Discuss advanced API development, apps, and Q&A with API developers

Leaders: Dave Eckman, Nick Mihailovski

More Than the Clickstream

Google Analytics is awesome, but let's face it - GA doesn't do everything. This session will delve into tools that complement clickstream data provided by Google Analytics.

Leaders: Corey Koberg, John Hossack

For more information see the gauge 2011 agenda

WAA Finals: We made it!


You're gonna eat lightnin' and you're gonna crap thunder!

VKI Studios is in the top 5 finalists for the Web Analytics Association's Award for Excellence in Most Influential Vendor.

To be honest, I wasn't sure we'd get this far. We're up against giants: Erik Peterson's Analysis Exchange; ForeSee Results (home, until recently of Kevin Ertell); IBM/Coremetrics/Unica; and IQ Workforce. Giant's standing on the shoulders of titans, standing on mountains. And here we are, a 10 member team from Canada equipped with an aging blog and some heavy hitting posts

Win, lose, I'll be happy we made it this far. All I want is 15 rounds. And I've got my bandages ready.

Google Analytics Sub-domain Problems - Find, Recognise, Troubleshoot, Fix, Prevent.

Cookie domains are invisible when JavaScript reads them so Google Analytics identifies them by the numbers Cookie domains are invisible when JavaScript reads them so GA identifies them by the numbers

Troublesome cookies and sub-domain tracking are amongst the most common problems affecting users reports.

But how do you know if your GA tracking is actually faulty? We look at a real life problem, diagnose and fix it, provide a list of trouble spots and a list of places to look for tell-tale signs in your reports.

This post refers to a real site and is with thanks to Joe at http://www.furfeatherandfin.com

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Webinar: GA Setup Best Practices - Only 10 spots left!

On March 2nd at 10am PST, join us for a one hour webinar on Google Analytics Setup best practices, designed to assure that you're not just collecting data, but that you're collecting the right data.

Register Now

From the site:

From cross-domain/sub-domain issues to profile configuration errors, to poor filters and goals, mistakes can plague every corner of the analytics setup process.

On march 2nd at 10am PST, join us for a one hour webinar on Google Analytics Setup best practices, designed to assure that you're not just collecting data, but that you're collecting the right data. Topics include:

  • Account setup
  • Code implementation
  • Creating better goals
  • Effective profiles and filters
  • Cross domain issues
  • and more...

Also coming up next month is Ani Lopez's webinar on SEO for Ecommerce, which you can sign up for here.

VKI Nominated for WAA Award of Excellence in Most Influential Agency/Vendor


That's the Web Analytics Association, not Web Analytics Anonymous (though the former may lead to a need for the latter)

Excitement abound throughout the office as today, as we received notification that VKI Studios has been nominated for a Web Analytics Association Award of Excellence in the category of Most Influential Agency/Vendor. We're honored to be listed along side the giants of our industry.

From the email:

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If your Site's slow it's costing you Insight & Revenue:Google Analytics Solution, Reports, Code

What decisions are we making based on our data if we ignore one of the important factors of the on-line experience - the speed, or otherwise, of our site?

What factors are influencing your visitors as they convert or abandon on your site? We segment visits that nearly convert, by the search terms or ad copy that brought them, by recency, by frequency etc. Yet we know how a shoddy on-line experience can dampen the hottest leads or most ardent shoppers.

This solution does not only support a business case for improvement but increases the accuracy of the insights we can draw because the Latency Data can be correlated with other important interaction-based and visit-based data.

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Next Webinar: Understanding Google Analytics: Setup Best Practices

Ready for our next webinar? Because it's a doozy. A full hour on Google Analytics setup best practices presented by Dave Eckman.

From the site:

From cross-domain/sub-domain issues to profile configuration errors, to poor filters and goals, mistakes can plague every corner of the analytics setup process.

On march 2nd at 10am PST, join us for a one hour webinar on Google Analytics Setup best practices, designed to assure that you're not just collecting data, but that you're collecting the right data. Topics include:

  • Account setup
  • Code implementation
  • Creating better goals
  • Effective profiles and filters
  • Cross domain issues
  • and more...

It's free so Sign up now

PPC Pre-Campaign Research with Google Analytics: Part 4 - Know Your Audience

Last week we went over how the Bounce Rate and Landing Pages reports in order to show you how to understand your content performance. This week, we're going to look at your audience language, mobile audience, connection speeds, and browser settings in order to show you how to fine tune your PPC campaign.

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PPC Pre-Campaign Research with Google Analytics Part 3 - Content Performance

In this edition of PPC Pre-Campaign Research with Google Analytics, we're looking at the Bounce Rate report and the Landing pages report. These two reports should help you understand what your users are looking for, tell you what pages pages to point your ads at, and give you come ideas on how to design any custom landing pages.

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