VKI Studios is now Cardinal Path! www.CardinalPath.com
Learn more about Cardinal Path

Facebook: New Facebook Pages

So Facebook has updated Pages (company pages, etc.). You may notice the option popping up to upgrade and/or preview. The major change is aesthetic, unifying the pages interface with the new profiles design. Now navigation is all on the left, info at the top, along with photos. 


Facebook Privacy: more privacy settings you need to check

The whole point of Facebook is to share information, isn't it? You want people to be able to find you and contact you. It's a social network after all. But sharing with people is one thing, and sharing with companies is another, and maybe you don't want the latter?

Fortunately, Facebook has included some nice privacy tools for dealing with advertisers (be they gathering information from apps, websites, or games) and options to disable more insidious information sharing.

In this post I'm going to walk you through how to restrict some of the more insidious privacy loopholes.


LavaLife Flirts With Virtual Dating

Great minds think alike. (Or is it, "Fools seldom differ"?)

Just as I was slamming online dating sites for not providing anything close to a real date experience, one of the biggest players — LavaLife — was working on that very thing. (Or at least someone was.)

I logged into LavaLife over the weekend (hey it's research!) and noted that a new icon appeared in member profiles: In amongst Send Mail, Send Smile, etc., there now appeared "Date Me".

My investigation revealed that this feature was just what it seemed: The ability to interact live with other members, and to actually experience things together. (Play games, etc.)


Facebook: New Profiles, Pages, and Privacy

Those who were paying attention at the beginning of this week noticed that Facebook has updated profile pages. The new design is meant to improve the speed at which people can find information on a user. The design is simple and smart, giving a summary of information in the "header" followed by a selection of photos. It also contains several new features that range from odd and useless to pretty cool.


The Joy of Revenge

In a recent post,* I warned that the persuasion tactic of Social Proof also applies in reverse. My warning applies to other persuasion tactics as well.

Consider the Principle of Reciprocation, which states that when someone does us a favor, we feel a strong urge to pay it back. The principle works just as well in reverse: Treat people shabbily, and they'll want to pay that back too!

When we're treated unfairly, we get angry. And it's truly astonishing the lengths we'll go to get even.

Our impulse to seek revenge has been demonstrated experimentally by Dan Ariely and others. There are also countless real-world examples. Here are a few.


Movember Analytics: Action, Insight, Controversies, Soap Operas & Campaign Success

Artist's Impression of Brian's Mo
Is there any better example of looking for actionable insight than the prostate exam?

There was a program on one of our local, national, radio stations that dealt with removing the embarrassment of all matters dealing with the back-end and, being involved in anal ytics, felt it my duty to do my bit.

There's no guarantee that you will find this post entertaining but I can guarantee you that if you ...


Setting Up Your Own Branded Short-Links

You may have noticed companies like foursquare have started their own short-links. Usually using a three character domain followed by a cute top-level domain (TLD). These aren't good for much from a technical perspective, but from a branding perspective... every single person who retweets one of your posts, or uses one of your "share this" buttons is sending your brand out to everyone on their list.

Sure beets ow.ly.

Today I'm going to take you all through the steps required to set up your own url shortlinks using the free and ever popular bit.ly


Online Dating: Why the User Experience Sucks... And Where the Future Lies

The term "online dating" is misleading. On existing dating sites (LavaLife, Plenty of Fish, Match.com, etc) you don't date online at all. Rather, you search and email (and possibly IM) online. The date, if it happens at all, takes place in the real world... and is usually unsuccessful.*

The problem is, you simply can't know whether you're compatible with someone until you've actually met and shared some experiences. Yet online dating sites don't allow you to share experiences online. Rather, they simply grant you access to a database.

The Current (Pathetic) State of Online Dating

Dating sites gather basic data and allow users to sort potential matches by criteria such as:


Topics, Traits and Trends from the VKI Blog

I rarely talk about blogging, perhaps because there's so little that hasn't been said. But in the time I've been working on this blog I've noticed a few trends in our traffic, and over this time developed a few rules that I follow for both producing content and analyzing content. Today I am going to share with you a few of the stories, trends and observations I've made while managing the VKI blog.


Facebook Photo Album privacy and other tricks

With all of Facebook's privacy slip-ups over the last year, many people have accepted that their Facebook information is public and there's nothing that they can do about it. This is completely and utterly wrong. Despite the hoopla, Facebook offers quite extensive privacy controls (although they have a tendency to ignore them whenever it serves their interests) which you can use to control who is looking at your information, and who is not.


More Entries