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21 SEO Tools for Auditing Your Site

A couple of weeks ago we provided a list of PPC Management Tools. This week we've decided to expand on that idea, but this time we want to focus on tools for an SEO Audit.

Below is compilation of different, useful tools. It is important to keep in mind that these tools just provide data for SEO experts. The most important part of SEO Audit is human interpretation of compiled information. The tools just help to save time and keep mind free of routine data mining tasks.

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SEO for E-commerce Part I

Organic traffic performance for e-commerce sites.

So, you have an e-commerce site, right? And you wan't to optimize it for search engines. Well then, let's play a little questions and answers game.

You know how much organic traffic is coming, right? That was easy, sure you do.

You know how much of it is branded and non-branded organic traffic, don't you?

  • Yes - Great! You are in a good position to start evaluating your SEO.
  • No - Bad! You are not doing any SEO or you are doing it wrong.

Do you know how much your organic non-branded traffic is converting?

  • Yes - Fantastic! Terrific start, but keep on doing it right to win the SEO races.
  • No - Disaster ahead! Why would you invest in SEO, if not for conversions?

Last one. Do you know if your organic traffic volume and its conversion rate are low or high compared to other e-commerce sites?

  • No - I don't care, I always want more! Ok, good attitude
  • No - but I would like to know. Honest at least
  • Yes - (ummm, are you working for a big agency or web analytics company?)

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SEO Analytics - Regular Expressions, Filters and long tail SEO

Google has been encouraging people to search via normal English for a while now and with it has come more focus on "long tail" phrase based SEO. The standard argument is that long tail keywords and keyphrases are lower competition, convert better, and quite frankly they provide for a better user experience.

These phrases are often long, in some cases very long, (one keyword from our blog: "what are some techniques for persuading customers that your product is better than the competition?") and it's interesting to see what lengths of keywords are providing different traffic stats. Fortunately for us, this week Avinash Kaushik posted some neat advanced segments that kept me from having to write my own, so here I present to you the means of analyzing multiple keywords:

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Taking Your Website Worldwide - Recorded Webinar

After a fun time trying to figure out how to convert GoToMeeting's strange WindowsMedia 9 WMV's into a usable format, our first International SEO webinar's recording is finally online. Take a look at it on the webinar's page or click "more" for an embedded version.

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International SEO Series and Webinar Part 2: Multilingual Content Optimization

Content Optimization for multi language scenarios has just one big, simple rule: content localization. That's a cheap advice to give, though bit expensive to implement properly.

As with any other discipline involved with SEO, content localization must be faced under a more general marketing plan and, at lower levels, under wide strategic content planning.

We know now how to manage the international SEO Domains, Subdomains and Directories issue so we'll focus on some techniques and tools helping with the localization.

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Movember Analytics: Action, Insight, Controversies, Soap Operas & Campaign Success


Artist's Impression of Brian's Mo
Is there any better example of looking for actionable insight than the prostate exam?

There was a program on one of our local, national, radio stations that dealt with removing the embarrassment of all matters dealing with the back-end and, being involved in anal ytics, felt it my duty to do my bit.

There's no guarantee that you will find this post entertaining but I can guarantee you that if you ...

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International SEO Series and Webinar Part 1: Domains, Subdomains and Directories

For the next few weeks we'll be bringing to you posts on International and Multilingual SEO, finishing the series with a webinar December the 16th 2010.

The topics we're going to cover are technical SEO aspects, content optimization and web analytics for international SEO, and today we're going to start it off with former:

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Blekko: Not as useless as it seems

It seems like every year a new "Google killer" comes around, and each time they fail to even make a dent in the three (now two, sadly) search giants market control. This time it's the poorly named Blekko (bringing to mind either a character out of Nancy or a cat coughing up a hairball), whose selling point is a combination of social sharing features, a "slash tag" method of narrowing search results, and a full suite of SEO tools.

For the most part none of these are particularly appealing. The social sharing looks like it was pulled from any one of a million blogs, the slash tags just a slightly souped up version of functions already available in most search engines, and the SEO tools… well, who cares enough about Blekko to care about SEO for it, yeah?

But on second glance, these SEO tools aren't all that bad. They aren't a gift from God or anything, but they can give you some good competitive information for trying to match up with other sites.

In this post I'm going to take a brief look at some of the functionality that Blekko provides, and how it might be useful to the modern SEO.

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Display the Source of a 404 Error in Google Analytics

While falling asleep about five minutes ago (looking at the longtail keywords for our blog) I was struck with a pretty awesome idea. If you remember Fixing Your 404's with Google Analytics, I mentioned Matt Cutts solution, using Google Webmaster Tools to track where 404's are coming from. Well, using a cool combination of a couple of Google Analytics tricks, I've realzied that you can duplicate that same functionality in Google Analytics using a combination of the "full referrer" filter, and error tracking. This is currently just an idea, and I'll have to test it and play around with it to get any bugs ironed out, but this should provide a way for you to pinpoint links to non-existent pages on your site.

Here's how you do it:

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SEO for small sites vs. SEO for big ones

Last week I presented about SEO for Large Sites at IMC Vancouver 2010. While writing the content and creating the slides some differences between the approach to a SEO campaign for a medium-small site and the one for a large site arose.

I didn't go deep into that comparison then but this is a good moment and place to do it.

For a start, we should say that all the standard SEO rules and principles apply for large sites as well, but here are some notable divergences.

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