It seems like every year a new "Google killer" comes around, and each time they fail to even make a dent in the three (now two, sadly) search giants market control. This time it's the poorly named Blekko (bringing to mind either a character out of Nancy or a cat coughing up a hairball), whose selling point is a combination of social sharing features, a "slash tag" method of narrowing search results, and a full suite of SEO tools.
For the most part none of these are particularly appealing. The social sharing looks like it was pulled from any one of a million blogs, the slash tags just a slightly souped up version of functions already available in most search engines, and the SEO tools… well, who cares enough about Blekko to care about SEO for it, yeah?
But on second glance, these SEO tools aren't all that bad. They aren't a gift from God or anything, but they can give you some good competitive information for trying to match up with other sites.
In this post I'm going to take a brief look at some of the functionality that Blekko provides, and how it might be useful to the modern SEO.