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Using Sitelinks to enhance your AdWords listing.

Sitelinks are yet another item which should be utilized to increase campaign performance. If you're not familiar with sitelinks, it's an option which can allow you to show up to four more additional links within your text ad. This can be beneficial to your users as it allows them the ability to have more choice on which link best represents what they're looking for.

Before you start thinking that adding sitelinks is going to give you four extra links on all of your ads....it won't. In fact they're only going to show for keywords which have extremely high quality scores. Most often you'll see these site links showing up for your Brand related keywords. So for keywords with these high quality score, you have some added flexibility. They can allow you the option of adding links to special promotion pages, top selling or related products or even a store locator (if you have physical stores).

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Allow Users to Call Directly by Clicking on Your AdWords Ad

Chances are you and most of your friends all have Smart Phones. With an increase in searches from mobile devices, you may want to allow users to call you directly by just clicking on your ad. Using Google's Phone Extensions will let them to do exactly that.

How beneficial Ad Extensions can be to your company, depends on the type of business that you're running. If you're a plumber, mechanic, electrician or perhaps a lawyer, people may only want a phone number and don't want to have to navigate through your website to get it. The phone extension allows your users to just click on the phone number and give you a call. Allowing users the easiest option to contact you is generally a better solution then making them work to find the information.

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Google AdWords | Stop Guessing with Ad Scheduling

Ad scheduling is one of those areas where spending a little time can really pay dividends in your websites overall conversion rate. While most people know about this feature, few are using it, and even fewer are using real data to back up their decisions. It's time to quit being lazy and stop guessing. Below are some steps to use Ad Scheduling to boost your campaigns success.

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PPC Pre-Campaign Research with Google Analytics: Part 5 - Targeting

Last week we discussed understanding your audience. This week we're going to take a look at how to target your audience based on geolocation, Day & Time, and referring sites.

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PPC Pre-Campaign Research with Google Analytics: Part 4 - Know Your Audience

Last week we went over how the Bounce Rate and Landing Pages reports in order to show you how to understand your content performance. This week, we're going to look at your audience language, mobile audience, connection speeds, and browser settings in order to show you how to fine tune your PPC campaign.

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PPC Pre-Campaign Research with Google Analytics Part 3 - Content Performance

In this edition of PPC Pre-Campaign Research with Google Analytics, we're looking at the Bounce Rate report and the Landing pages report. These two reports should help you understand what your users are looking for, tell you what pages pages to point your ads at, and give you come ideas on how to design any custom landing pages.

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50 Pay-Per-Click Tools

This week we figured that we'd take a break from PPC Pre-Campaign Research with Google Analytics to bring you something special: 50 pay-per-click tools to help you setup new PPC campaigns, optimize existing campaigns and increase your conversions.

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PPC Pre-Campaign Research with Google Analytics: Part 2 - Keyword Performance

Last week we talked about using Google Analytics to do some early keyword research. This week, we're going to look at how to understand the performance of keywords.

Understanding which keywords generate high and low profit margins will allow you to set keyword Cost-Per-Click levels and help to you understand where to distribute your budget. This kind of information can be essential to getting your campaigns off on the right track and help profitability from the start of the project. Knowing the keywords that have high profit margins will help you establish your priorities when constructing your campaigns.

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PPC Pre-Campaign Research with Google Analytics: Part 1 - Keyword Research

When setting up a PPC campaign, most people will approach the process by just jumping straight in and trying to guess and test their way until they get it right. A lot of the initial pain can be averted by spending some time up front analyzing how the website is currently performing before your move forward with introducing PPC.

In this post we'll walk you through some early keyword research you can do, with nothing more than Google Analytics (or really almost any web analytics).

This pre-campaign research will enable you to:

  • Pick the right keywords
  • Show your ads at the right time/day
  • Attracting the right people
  • Drive them to the right landing pages
  • Do so with an optimal budget

Keyword Research

The start of any Adwords campaign is going to revolve around building a proper keyword list. There are plenty of tools out there that will help you do this (including Google's AdWords Keyword Tool), but the first move you should make is to review the keywords that are already driving traffic to the site.

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Saving Money with Negatives in AdWords

If you're not paying attention to negative keywords then you're losing money. It's pretty much that simple. An AdWords campaign without negatives is likely to go off the rails. Negatives are going to help keep your account in check and prevent Google from going to town on irrelevant search queries. If it's been a while since you've reviewed your negatives then you'd better have a look. Below are some steps to get you up-to-speed and start saving some cash.

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