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Market Research Made Fast, Affordable and Fun

Posted At : July 17, 2008 1:35 PM | Posted By : Rami A
Related Categories: Technologies,General,Marketing Optimization

I recently came across Ask500People.com, a great website that allows you to submit an opinion poll and receive real time answers from people across the world. Ask500People (created by fellow BCers, Wondermill) works off the Google Maps API; you can see where in the world people are voting from. Users vote on a number of user-generated polls and help push the polls they like to the homepage by giving them 'points'. Once a poll receives enough points to make it to the top of the homepage it gets distributed across hundreds of websites in site's polling network. Ask500People.com has a growing community of users who, for the most part, offer interesting questions and pretty engaging discussions in the comment sections of the polls. (more after the jump)



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Make more money by knowing the tricks to success from the all mighty Google.

Posted At : June 30, 2008 9:38 AM | Posted By : John Hossack
Related Categories: General,Web Analytics,Marketing Optimization

For the first time ever, and hopefully not the last, the Webmaster Tools, Analytics, and Website Optimizer teams will join forces in a free webinar.

Next Tuesday, July 8th at 9am PT Google will be hosting a free webinar to help you make more money from your website by taking advantage of some great free tools that they offer.

These tools are:

Webmaster Tools - provides you with detailed reports about your pages' visibility on Google and sheds light onto the reasons why your site ranks where it does.

Google Analytics - provides you with insight into the behaviors of your visitors while on your website. This allows you to see where visitors are having problems and where you should be putting your resources fix these issues.

and

Google Website Optimizer - provides you with a platform to test the "improvements" that you make to your website so that you can be confident that the changes you have made actually have a positive effect on your business goals.

By themselves, each of these tools can provide tremendously insightful and actionable information about your site; combine them all together and you get a more holistic view of both your visitors and your web pages.

Learn to answers to questions such as:

-How visible are your pages on Google?
-Where do your visitors come from?
-What content most effectively gets them to take the action you want?

As a Google Analytics Authorized Consultant firm and a Google Website Optimizer Authorized Consultant firm, we specializes in helping companies get more out of their websites with these Google tools. We see it as the ultimate webinar for anyone who owns, operates, or manages a website and needs to drive results up and to the right.

Here are the details:

TITLE: The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer
DATE: Tuesday, July 8, 2008
TIME: 9:00 - 10:00 am PT (Pacific Time)
JOIN US: Register to attend

This webinar, we'll:

* Briefly introduce the products
* Highlight recent product releases and developments
* Discuss the benefits of using the products together
* Answer selected questions that attendees have submitted

Register early and be sure to submit your questions in advance as this will be a very well attended event and you want to make sure that your specific questions have a chance to be answered.

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Are you using Ad Scheduling in Adwords to increase ROI?

Posted At : May 21, 2008 1:44 PM | Posted By : Adrian S
Related Categories: Marketing Optimization

Ad Scheduling in Google Adwords is one of those things that no one really uses but it's also one of those things that can have an enormous impact on improving ROI's. If you've been running a Google Adwords Account for over several weeks than you need to run some reports and find out which parts of the day and week your making your sales and which parts of the week your losing money.

Armed with this information you can begin to use Ad Scheduling to your advantage. Ad Scheduling allows you to control when you want your campaigns to be active and when you want your campaigns to be inactive all automatically.

For instance you may find that you perform very well during regular business hours in the day but do poorly over night. With Ad Scheduling you can turn your campaigns to not run during the night and only have them active during the day, you can also set different settings for each day of the week.

Along with the ability to have control over when your campaign is active and when its inactive you can access an advanced feature in ad scheduling that allows you to increase and decrease bids during certain days and time periods all based on a percentage of your current live bid.

Lets say your average position is somewhere around 3 and you find your campaign does very well on Tuesdays during 2pm to 5pm. You can set your bids to increase automatically during those times on Tuesdays by a percentage of your current bid, by doing this you can increase your position and pull in a higher amount of visitors and potentially increase your ROI without having to be at your computer. You can also use this feature to decrease bids on less profitable parts of the week and/or day.

To access Ad Scheduling you can select a campaign and edit the settings. In the edit campaign settings page under Advanced Options you can access ad scheduling. For more information on how to use ad scheduling visit the Help section within your Adwords account and type in Ad Scheduling.

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