"Nobody would actually BUY this stuff... right??"
Not long ago, I wrote some posts on psychological biases. The crux: knowing your customers' biases can help you create messages that truly resonate.
But there's an interesting flip side. Because as marketers, we're equally biased. We tend to assume our customers will share our own feelings and beliefs.
- Which products and services will be of interest?
- What messaging will resonate with readers?
- Which special offers will motivate them?