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Blog post #777 will be the last blog post on VKI Studios blog

It has been 1785 days, 777 posts and 1103 comments, since our first blog entry on April 24th, 2006.

Now it is time to say goodbye to the VKI Studios blog, VKI Studios and our beloved Hippo.

This is not a time to be sad, but very excited as VKI Studios is merging with PublicInsite and Webshare to form Cardinal Path.

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CSS floats, analytics math, and more - The Monday March 14th Roundup

Round and round we go, and we're back to March. I remember when I first dug up this bug (that image on the right)... what... two years ago? Maybe it's time for me to retire it and try to find something new. Maybe.

Today we have a bunch of stories from across the net, including Matt Cutts on Nofollow, CSS floats, analytics math, and more.

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Blocklists, HTML5, and segmenting your keywords - The Monday March 7th Roundup

What a Month. Storms throughout the city, WAA excitement in the air, phones ringing off the hook… it's like the world has woken up from hibernation and decided it's time to kick ass.

This week we've got posts from mailchimp on how blocklist operators think, HTML5 cheat sheets, reducing your load time, segmenting keywords, the usability mindset, and more. So much for slow Mondays.

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Persuasive Copywriting: Structuring Your Message With the Time-Proven AIDA Method


Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now, and move on to structuring our message.

How do we structure messages that resonate with visitors, and lead them to take the action we desire?

We can take a cue from traditional advertising copywriters here. For generations, they've relied on a structure called "AIDA" to convince customers they simply must buy their clients' products.

AIDA stands for Attention, Interest, Desire and Action. I'll explain each step below.

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The End of Privacy and Problems with Permission - The Monday Feb 28th Roundup

I need to find new sources for the roundup. This week was brutal, and even with a head start of an hour I am struggling to find a sufficient number of quality articles to fill this up. What's going on people? Has the world crushed the blogosphere? 

Maybe there's just so much happening in the world right now that people don't feel the need to add to the noise. 

Anyhow, this week we have problems with permission, Facebook and "frog in the pot" privacy and using the GA API.

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VKI Studios at Gauge 2011 - San Francisco

Gauge 2011 is coming up on the 17th and 18th of March, and VKI Studios is presenting on a number of topics, from API features to website optimization. If you're at the conference come to one of our talks, then drop by and say hi.

At 10:30

API Basics

What is it, how it works, and the awesome things you can do with it

Leaders: Dave Eckman, Nick Mihailovski

Website Optimization

Case studies and practical how-to on integrating with Website Optimization Tools like Website Optimizer, Test & Target, and Optimizely.

Leaders: Dave Booth, John Hossack

Then later at 1:15

API Advanced + Q&A

Discuss advanced API development, apps, and Q&A with API developers

Leaders: Dave Eckman, Nick Mihailovski

More Than the Clickstream

Google Analytics is awesome, but let's face it - GA doesn't do everything. This session will delve into tools that complement clickstream data provided by Google Analytics.

Leaders: Corey Koberg, John Hossack

For more information see the gauge 2011 agenda

WAA Finals: We made it!


You're gonna eat lightnin' and you're gonna crap thunder!

VKI Studios is in the top 5 finalists for the Web Analytics Association's Award for Excellence in Most Influential Vendor.

To be honest, I wasn't sure we'd get this far. We're up against giants: Erik Peterson's Analysis Exchange; ForeSee Results (home, until recently of Kevin Ertell); IBM/Coremetrics/Unica; and IQ Workforce. Giant's standing on the shoulders of titans, standing on mountains. And here we are, a 10 member team from Canada equipped with an aging blog and some heavy hitting posts

Win, lose, I'll be happy we made it this far. All I want is 15 rounds. And I've got my bandages ready.

Persuasive Copywriting: 3 Things You Need to Know Before You Start


In deciding what action to take (including which products to buy), we're influenced by both logical and emotional forces.

Logical motivations include:

  • Saving money
  • Saving time
  • Avoiding dangers or hassles
  • Achieving better results

Emotional motivations include:

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Facial Recognition, Hacking, and Multivariate tests - The Monday Feb 21st Roundup

Not the busiest week on the Internet. In fact, most of my reader list was left without any updates at all. Where are you guys? 

That said, after much searching we have a pretty full roundup, with news on new Google facial search technology, multivariate testing in Wordpress and how Anonymous hacked HB Gary. Very cool stuff.

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Webinar: GA Setup Best Practices - Only 10 spots left!

On March 2nd at 10am PST, join us for a one hour webinar on Google Analytics Setup best practices, designed to assure that you're not just collecting data, but that you're collecting the right data.

Register Now

From the site:

From cross-domain/sub-domain issues to profile configuration errors, to poor filters and goals, mistakes can plague every corner of the analytics setup process.

On march 2nd at 10am PST, join us for a one hour webinar on Google Analytics Setup best practices, designed to assure that you're not just collecting data, but that you're collecting the right data. Topics include:

  • Account setup
  • Code implementation
  • Creating better goals
  • Effective profiles and filters
  • Cross domain issues
  • and more...

Also coming up next month is Ani Lopez's webinar on SEO for Ecommerce, which you can sign up for here.

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