50 Pay-Per-Click Tools
This week we figured that we'd take a break from PPC Pre-Campaign Research with Google Analytics to bring you something special: 50 pay-per-click tools to help you setup new PPC campaigns, optimize existing campaigns and increase your conversions.
A. Keyword Research Tools
1. Google AdWords Keyword Tool
https://adwords.google.com/select/KeywordToolExternalKeywords research tool integrated with Google AdWords
FREE
2. Microsoft AdCenter Labs
http://adlab.msn.com/alltools.aspxKeyword Mutation Detection, Online Commercial Intention Detection, etc
FREE
3. Wordtracker
http://www.wordtracker.com/find-the-best-keywordsKeyword research tool with many features.
7-day free trial, then $69 per month
4. Trellian Keyword Discovery
http://www.keyworddiscovery.com/index.htmlKeyword research tool with spelling mistake research and seasonal search trends.
Free trial, then from $69.50 per month or from $5
99.40 per year
5. Wordstream
http://www.wordstream.com/Keyword research tool with Google AdWords integration, alerts and Quality Score management tools
Free trial, then from $299 per month
6. Keyword Lizard
http://www.keywordlizard.com/Keyword permutation tool to create combinations based on your keyword lists.
FREE
7. SpeedPPC
http://www.speedppc.com/Suite of tools to build the anatomy of a paid search campaign
$248.50
8. Keyword Country
http://www.keywordcountry.com/Keyword mining tool.
$49 per month or $299 per year
9. PPC REX
http://www.gim.co.il/PPC-REX.aspxTool to build lists of long-tail keywords.
Contact for pricing
10. Google Search Based Keyword Tool
http://www.google.com/sktool/Gap analysis to compare content of the website against Google search queries.
FREE
11. Google Wonder Wheel
http://www.googlewonderwheel.com/2009/05/15/google-wonder-wheel-whats-that-all-about.htmlTool for keyword research brainstorming.
FREE
12. Google Suggest Results
http://www.google.comProvides ideas for keyword research brainstorming
FREE
13. Soovle
http://www.soovle.com/Provides search suggestions around specific intents (buying, looking for product reviews, etc)
FREE
14. Epiar Negative Keyword Lists (NKL)
http://www.negative-keywords.comGenerate powerful lists of negative keywords
From $395
15. Keyword Mixer
http://www.keywordmixer.com/Create different combinations and variations of keywords
FREE
16. 5MinuteSite
http://www.5minutesite.com/local_keywords.phpGenerate lists of local keywords
FREE
B. Competitive Analysis Tools
1. Compete
http://www.compete.com/Helps monitor competitors online performance and discover new streams of traffic.
From $199 per month
2. SpyFu
http://www.spyfu.com/Provides competitive insights on keywords and PPC strategy
FREE, more functionality from $69.95 per month
3. SEMRush
http://www.semrush.com/Competition research tool to analyze traffic, keywords, etc.
From $49.95 per month
4. iSpionage
http://ispionage.com/Helps analyze competitors' top performing keywords and ad copies
From $59 per month
5. The Search Monitor
http://www.thesearchmonitor.com/Helps analyze competitors' paid search strategy
From $99 per month
6. AdGooroo
http://www.adgooroo.com/Helps analyze competitors' paid search strategy
$499 per month or $4,389 per year
C. Landing Page Creation Tools
1. Unbounce
http://unbounce.com/Do-it-yourself landing page platform to create, publish and optimize landing pages without I.T.
From $25 per month
2. LiveBall
http://www.ioninteractive.com/liveball-landing-page-software/Helps produce and launch multi-page landing experiences such as micro-sites without I.T.
Contact for pricing
D. Account Management Tools
1. Google AdWords Editor
http://www.google.com/intl/en/adwordseditor/Application for managing Google AdWords account
FREE
2. Microsoft adCenter Desktop
http://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktopApplication for managing Microsoft AdCenter accounts
FREE
3. Marin Software
http://www.marinsoftware.com/The enterprise-class paid search management platform
2% - 4,5% of managed monthly search spending
4. ClickEquitions
http://www.clickequations.com/Paid search platform for large advertisers and agencies.
From $2,000 per month
5. Acquisio
http://www.acquisio.com/Paid search management platform
1.25% - 5% of managed monthly search spend
6. Logic361
http://www.logic361.com/
Hosted, on-demand search advertising analysis and management software
From $145 per month
7. Kenshoo
http://www.kenshoo.com/Paid search management platform
Contact for pricing
8. Omniture (Adobe) SearchCenter
http://www.omniture.com/en/products/visitor_acquisition/searchcenterGood choice for websites with Omniture SiteCatalyst installed
Contact for pricing
E. Display Network Tools
1. Google AdPlanner
http://www.google.com/adplanner/Helps identify website to target right audience and build media plans.
FREE
2. Microsoft AdCenter Labs
http://adlab.msn.com/alltools.aspxSet of tools for audience research and analysis
FREE
3. Aperture
http://www.datranmedia.com/aperture/Audience targeting and measurement platform.
Contact for pricing
F. Measurement Tools
1. Google Analytics
http://www.google.com/analytics/Web analytics platform
FREE
2. ClickPath
http://www.clickpath.com/Solution to link the call data to the originating ad sources
Contact for pricing
3. RevTrax
http://www.revtrax.com/Cross-channel analytics platform to connect on-line promotions with in-store sales
Contact for pricing
4. Coremetrics Analytics
http://www.coremetrics.com/solutions/web-analytics.phpWeb analytics platform
Contact for pricing
5. Webtrends Analytics
http://www.webtrends.com/Products/AnalyticsWeb analytics platform for different traffic channels including mobile and social media
Contact for pricing
6. Unica Web Analytics
http://www.unica.com/solutions/web-analytics-solution.htmWeb analytics platform
Contact for pricing
G. Quality Assurance
1. KnowClick
http://knowclick.com/Get insights on traffic quality and feedback from your visitors
Contact for pricing
2. iPerception
http://www.iperceptions.com/Customer satisfaction measurement tools
Contact for pricing
3. 4Q Online Survey
http://www.4qsurvey.com/Customer satisfaction survey tool
FREE
4. ForeSee Results
http://www.foreseeresults.com/Customer satisfaction analytics
Contact for pricing
5. UserTesting
http://www.usertesting.com/Web usability testing services
$39 per one user tester
H. Remarketing/Retargeting
1. Google AdWords Remarketing Features
http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.htmlRetargeting capabilities within Google AdWords
FREE
2. FetchBack
http://www.fetchback.com/Retargeting solutions
Contact for pricing
3. Magnetic
http://www.magnetic.isSolution for search retargeting campaigns.
Contact for pricing
I. Other Tools
1. Google AdWords Ad Preview Tool
https://adwords.google.com/select/AdTargetingPreviewToolPreview Google AdWords ads in search results with different options
FREE
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Thumbs up for the great round up. I'd consider including zopim.com as well because you can initiate a conversion with a potential customer based on triggers. Triggers could be keywords, ppc campaign / group, landing page etc. Here's more http://blog.zopim.com/?p=526
Thanks again.
Ryan
Your list is very thorough. I personally found 2 sites/tools to go check out immediately that I didn't know existed (#14 and #16).
Thanks for the compilation.
Brian
www.propayperclickmanagement.com
Great list. Very useful to have in one place. (Nice to meet you also, at the PPC Summit in Chicago). Cheers, all the best - Jon
P.S.
How do you like Clicky?
It was great to meet you in Chicago. I really enjoyed your presentation.
We haven't used Clicky yet, but we will check it out.
Thank you,
Alex