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Multi-region websites and syncing Office and Google Apps - Monday March 15th Roundup


Everyone is talking Google's officially released SEO Report Cards, so - as usual - we're not. Instead this week we have how to work with multi-regional websites, syncing Google Apps with Microsoft Office, and getting started with conversion testing.

Internet Marketing and SEO
Technology
Web Analytics
  • Avinash is back with more on determining appropriate KPI's. This time it's the "Three Layers of So What" test, and how you can use it to make sure your data is actionable.

Web Usability
Miscellaneous links of the week:
  • Oh my god, they've done it. They've bloody done it. The mad geniuses at Offisync have created a means to integrate Microsoft office and Google Docs. This will, they claim, allow you to write a doc in Microsoft Word and when you save it, have it sync with a Google Doc. 
  • The Harvard Business Review has some tips to being a good public speaker. Of note, listen to your audience. Ignoring them and just talking leads to unengaging presentations that do little more than help people catch up on their sleep.

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