Cool stuff this last week, even ignoring all the olympic bacchanalia. We've got CSS typography, installing GA on your Facebook fanpage, and madlib style signup forms.

• We are always going on about it, but the SEO blog world seems ot largely ignore it (it's just not "cool enough" for most of youse I guess): On page optimization, and the role it plays in making sure that websites rank properly. This week we're not alone: Don't Forget Onsite Optimization!
• As a promotion for their newest ebook, ClickEquations is running a series of their "secret truths" of PPC. this week was on Impression Share, where they advise that you read this older post. Why post the original then? Because they do make a good point:
  Because Impression Share is reported only at the campaign level, it is always an average. Looking at the number for campaigns that contain keywords and ad groups with highly disparate performance, clarity of target, match type distribution, and other characteristics makes it a worthless and probably misleading number. In order to trust Impression Share, your campaign organization must be focused and internally consistent

• Smashing had a great article last week on the future of css typography, covering a few billion ways to control text, some of which may or may not be cut when the CSS3 spec is finalized.
• Nettuts, on the other hand, is a little more image focused, with how to set up CSS3 transitions, aka. animations.

• The Google South East Asia blog (I didn't even know it existed) had a wonderful analytics oriented post last month on their favourite advanced segments. How I managed to miss this I have no idea, but here it is now. Some of these are great, like "Visits that dropped out of the funnel" "First-time buy visits" and "Return visit buys"
• Well THIS is cool. The clever cats over at webdigi.co.uk have scrounged together a way to insall GA tracking code on Facebook fan pages.

• Originallity gets you everywhere in this world. It got some pretty mean conversion rate increases for these guys who thought hey, wouldnt it be cool and original to contextualize a signup form? Yeah it's cool. Very very very cool.

• Every seen Microsoft photosynth? It's that cool tech that lets you browse through "layers" of user generated photos. Well Google has implemented something similar with user photo navigation in Google Streetview. It's pretty cool so far, though it needs to implement more photo sources to really flesh out cities. Copyright restrictions be damned!
• If you're anything like methen you use three google accounts a day. A personal one for my RSS feeds, a good apps account for docs, mail, and calendars, and then another work account for Google Analytics. Switching between the three of these is a pain in the ass, and involves a lot of logging in, or multiple browsers. Well, Lifehacker has a pretty awesome solution, using Firefox and multiple profile switcher. It's not the "switch cookies" plugin I'd like, but it is a pretty nice hack to keep you from having to login every time you want something new. Maybe we can work out a way to do this with Chrome and it's "each tab is its own process" setup so that you can have different profiles per tab.