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Copywriting Tip: Dashes, hyphens, and parenthesese, oh my!


parenthetical statements are awesome (sometimes)

Punctuation can be a real pain in the #—if you know what I mean. Sure, you're familiar with an apostrophe, a quotation mark (known in the print world as the "ditto mark" due to its lack of proper curly quotes)—hey, maybe you even know proper semi-colon use (if you do you're better than me). But can you tell me what an "-" is? If you said a dash, you are wrong. If you said a hyphen… you're kinda wrong actually. That is a hyphen-minus, a strange chimera created in the computer underworld to haunt print designers. Truth is, there are at least 8 dashes/hyphens provided in HTML 4.0, each with a different use, and misused every single day.

Today I'm going to walk you through some basic dash and hyphen usage.

Why should you care?

If you're setting up an email newsletter or a website why should you bother with more esoteric punctuation? Well, many times you shouldn't. If your viewers are pet owners looking for all natural herbal supplements, there is a good chance that you don't need to bother with this. But if you're some one like Smashing Magazine—which is supposed to appeal to web and print designers—then one might expect you to avoid triple periods in place of ellipses, hyphens in place of n-dashes, and ditto marks. (hey, no one's perfect, right?)

Here is a quick reference:

em dash
  — — or &#mdash; parenthetical statements, linked clauses, vague dates, interruption, removed letters
  – – or &#ndash; en dash date ranges, in place of the word “to”, compound hyphenation, joint authors (sometimes)
 − − Minus Sign mathematical symbol
 ‒ ‒, use of the hyphen-minus is often acceptable hyphen hyphenation

Edit: Last night I didn't notice that I had mis typed this table. The hyphen-minus is considered an acceptable replacement for the hyphen, not the minus.

Your best bet when using any of these is to use the decimal code. While modern browsers all accept shorthand such as —, is does not have the same assurance of cross platform compatibility.

The Em Dash

An em is a letter. The length of that letter designates an em space, and the length of an em dash. Sadly over the years many fonts have decided to shrink the width of an m (thank you Unicode) and now an em dash is frequently longer than the em, resulting in people using em as a unit of measurement.

The em dash is used as an interruption to a clause—like so—which imparts parenthetical information. Why not use parentheses? An em dash can be thought of as an interruption in mid sentence to add data, while a parenthesis would be used as a softer interruption used to further explain data. For instance, Celsius to featherweight conversions would go into parenthesis, while adding a comment about the heat might go in em dashes.

There is some debate over the use of spaces around an em dash. Sometimes a hair space is used at either side of the em dash—contrary to the spaceless old English and American typography styles. German style replaces the em dash with an en dash and uses spaces on either side, though in my opinion this looks worse.

Em dashes can also be used between two conjoining clauses in a manner similar to a colon, or as an interruption of thought at the end of a sentence. In this case you use a single em dash.

Finally two em dashes concurrently can be used as blanks within a word. For instance, when blanking curse words.

The En Dash

An en is, you guessed it: n. Half the width of an em, making it half the length of its height—again, new fonts have changed all this. The en dash is used mainly in ranges, be them date ranges (jan–feb 2009), or descriptions of distance (the Brussels-Schipohl train).

Sometimes they are also used when combining authors names, though many style guides prefer the use of a hyphen, and no one is going to care if you just use a hyphen-minus

Finally the en dash is used with the mythical double compound, such as “open-sourced–based browser”.

The Minus

This is used in equations, such as 7−6=1. Nothing else.

The Hyphen

This is used to hyphenate words (imagine that), or as a mid-word break to designate movement to the next line. There is also the discretionary hyphen (­) which will auto-insert a hypen when the word is at the end of the line, but not elsewhere, and the hyphenation point (‧) which should be used as a bullet point in an unordered list.


As a final note I would generally advice against using any of these in titles. For instance, many feed readers will replace titles with plain text, resulting in decimal codes instead of symbols, and all sorts of wacky things. They can also cause problems with systems that create URL's from titles and are not smart enough to remove the whole sequence of characters between the ampersands (&) and the semi-colon(;).

Think you've got it?

Makes sense, yes? Well I have strategically placed a bunch of mis–used dashes, parenthesis, and hyphens throughout this document. If you really think you're that good, find them and explain why they are wrong in the comments.

Comments (Comment Moderation is enabled. Your comment will not appear until approved.)
If you ever find yourself working with a company that has hyphenated product names, like widget-plus, make sure you get friendly with the non-breaking hyphen (I'd tell you what it is, but I doubt I'm allowed to use the code tags in the comments). If a break occurs in the middle of the hyphenated product name, then you're going to confuse someone. It's particularly a problem in Hx tags, which are important for scanning visitors.

Careful with the non-breaking hyphen, it's xhtml so you need to have the right doc-type.

A mistake I like to make, is to use parenthesis instead of em-dashes. I think it makes it easier for people to scan, particularly if your audience includes many coders.
# Posted By Damon | 5/12/09 8:21 PM
Excellent post, Kent. But I don't think "URL's" needed the apostrophe...
; )
# Posted By Michael S | 5/13/09 9:34 AM
Actually it does. When using capital letters, such as in acronyms, the use of an apostrophe is accepted, and under many style guides required.

The reason why is that a problem arises with the use of lower case to distinguish lesser used letters in acronyms, in such situations the 's' can be mistaken for a part of the acronym. As such it is recommended that one use an apostrophe to distinguish the separation of the acronym and pluralization.

See: http://en.wikipedia.org/wiki/Acronym_and_initialis...
# Posted By KentC | 5/13/09 9:59 AM
Yes, it's widely accepted. But I'd only use it when necessary to avoid confusion, for example when typing in all caps: "URL'S". When you're in mixed case, there's no confusion: "URLs".

Lynne Truss (author of "Eats, Shoots and Leaves") agrees. So did Strunk and White in the classic writing guide, "The Elements of Style".

There's a pretty good summary here: http://www.gather.com/viewArticle.jsp?articleId=28...
# Posted By Michael Straker | 5/13/09 10:31 AM
True. However, deciding whether or not to use an apostrophe in this circumstance is dependent on so much (not just whether you have mixed case but the potential for other acronyms which could in turn cause confusion) that any style guide must either outright declare such use invalid (ala. the APA/MLA) or—as is the case with the Chicago Style Guide—admit that the decision relies on the judgment call of the writer.

edit: and I misread your comment. There are in fact mixed case... err... 'cases' where you want to use an apostrophe such as:
- When you're using periods in your acronym (according to the Chicago Manual of Style, but not the MLA/APA)
- When using a mixed case acronym—so as to avoid confusion over whether the last letter is part of the acronym or not.

Clever blog readers will also notice that I just used hyphens instead of hyphen-points. Doh.
# Posted By KentC | 5/13/09 11:53 AM
One disadvantage of using apostrophes to indicate plurals in acronyms and initialisms is the clutter that arises with plural possessives. For example, compare:

Singular: That DVD's menu is awful.
Plural: Those DVDs' menus are awful.

Both of the above look fine to me. But if you use an apostrophe to indicate plurals, the plural possessive becomes:

Those DVD's' menus are awful.

Somehow, it just looks wrong...
# Posted By Michael S | 5/14/09 1:40 PM
kinda real tips on how would be able to track some haunt print designers who uses this type of hyphen-minus for some new purposes
# Posted By copywriting | 12/21/09 9:31 PM
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