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What is Google Analytics? - The Monday October 5th Roundup


we're not allowed to mention any Monsanto products in this 'round up'

Fall is here, quarter 3 is over, and quarter 4 begins. Hopefully winter will mean more people sitting inside, and thus more great blog posts coming up.

This week we've got the first SEO light (ok, absent) roundup in quite a while. Starting with measuring social media, preventing email unsubscribes, explaining Google Analytics and moving on to measuring the success of branding.



 Internet Marketing and SEO

 Technology
  • From Alaspooryorik, Introduction to the ColdSpring Framework Presentation. This is all a little (ok, a lot) above me, but if you're looking to handle dependency injection, inversion of control and aspect oriented programming on a Coldfusion framework… well, it should be of use.
  • Now this I can understand! Smashing has a great primer to CSS, covering topics such as the box model, floats, and positioning.

 Web Analytics
  • Nice and easy again, Google has an overview of the GA platform. Why am I posting something so basic? Because this week some one told me that they don't use GA because their clients don't use Google search, and as such GA wouldn't help them. Startled by this level of misinformation I realized that Google needed to produce some kind of "this is what GA does" campaign. Lo and behold…
  • Not as easy, but by no means an AlasPoorYorik, everyone's favourite Analytics Evangelist discusses Analytics & Metrics for Branding Campaigns

 Web Usability

 Miscellaneous links of the week:

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