Google Analytics - Do You Have A Privacy Policy?
Researching into something for Google Analytics today, I came across their terms and conditions.
Did you know that by agreeing to these terms and conditions you agree to have a privacy policy on your website?
In section 7 of their terms and conditions, it states: "You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data."
For a link to the full policy: http://www.google.com/analytics/tos.html
This is also required with other Analytics packages such as Omniture, but as John points out, they provide a method for users to opt out of the cookie to prevent their information from being tracked. Something Google does not seem to be providing yet.


There are no comments for this entry.
[Add Comment]