Using the Adwords Broad Match Modifier

Have you started using the Broad match modifier in Adwords? This summer Google globally rolled out an additional option to help you with your Adwords campaigns. The new Broad Match modifier is an excellent option for those who want more visibility then is offered through Phrase and Exact match but still want keywords which are more targeted then standard Broad Match.
We've all heard stories of how using Broad match can sometimes be a bit of adventure. Sure using Broad Match is going to get you greater visibility, but you're putting a lot of faith in Google's hands and are going to spend a lot of time with negative keywords. How often have you spent in front of a search query report shaking your head at irrelevant keywords that Google thinks are related?






