The ability to capture an audience has always been the major priority for digital marketers, and they have always sorted for various new means to enthrall our clientele in ways they have never been seen before. Some business organizations put guys without shirts and big muscles on horses while others create blogs with superb writing and engaging content. Digital marketers are constantly fighting tooth and nail to get an edge. In the nearest future, the future of the internet will be vastly different than it is right now as blockchain starts to accept wider adoption among both consumers, business organizations and dream of a genuinely decentralized internet may someday become a reality.
Reminding us of the state of blockchain today, there were many uncertainties about how viable shopping online would be which has been a subject of contemplation in the field of e-commerce. The facilitation of the growth of affiliated marketing organizations and also the digital marketing industry since its inception has been achieved massive success. Experts of blockchain based startups have now realized the potential of blockchain technology to disrupt the marketplace positively, and it will also offer innovative solutions to the marketplace. We now experience various schema communities creating markup certificates for blockchain platform. Currently, the blockchain iteration has created new platforms for the digital marketing industry such as marketing the launch of a new initial coin offerings (ICOs) and incorporating blockchain technologies into existing webpage architecture.
Blockchain Advancing Digital Marketing
For the view of digital marketing and digital advancement globally, blockchain technology is the edge. While we know that blockchain is the best technology that makes cryptocurrencies tick, experts and innovators from banking to the banana industry are expanding massively on its vast potential. We have been told a lot about the large scale applications of blockchain technology such as transparency, security and speed and this benefits lauded by many business organizations and financial institutions making blockchain technology stick onto its name making bank flash on the recent boom and also enhancing more practical applications.
In conjunction with marketing, one
question comes to mind. Is blockchain tech
capable of transforming the way we think about marketing? By taking
advantage of the secure and transparent nature of blockchain, digital marketing
industries may never be as it was because of
the vast ideas and concepts. The
blockchain technology can be realistically
utilized to help digital marketers attain a customer base in a way that’s never been achieved before.
Now let’s focus more on the productive effect that the blockchain technology will have on business organizations and financial institutions through digital marketing as a whole which goes from content creation all the way to adverting. Despite the confusion surrounding this technology, it’s believed that the new blockchain applications will upturn the most obvious problems that exist in the digital marketing industry today which may take a while. There is a misconception globally as to people’s perspective toward the blockchain technology. People associate the blockchain technology with buying and selling cryptocurrencies on the surface level, but this brilliant idea is much more than that.
Digital marketers, organizations
and institutions need to recognize the latest trends and understand how
blockchain technology works. It is in the best interest of digital marketers
and organizations to start learning and educating themselves on the potential
impact the blockchain technology would have on business organizations and
financial institutions. It is vital for
digital marketers and organizations to understand the concept of blockchain technology, even though they are not
hoping to incorporate Cryptocurrency because it’s
changing the digital marketing industry
Blockchain and Keeping Records
The blockchain tech is similar to an open record system or a shared ledger. Blockchain technology provides a platform that keeps all records which are used to keep track of different transactions and for reference purposes. As we all know that there are multiple uses for organizations and institutions file records. This blockchain technology gives business organizations, financial institutes and cooperate giants the edge in securing records, bookkeeping and above all a soft landing for auditing to prevent corporate fraud and corruption.
Another valued benefit of blockchain is the level at which all transactions and processes well documented and verified. For instance, a customer could get a “behind-the-scenes” look of a retailer’s supply chain and discover precisely the process in which the product was made. The transparency allows the consumer to discover whether a company is trustworthy about their claims or not. Cryptocurrency comes flashing in mind first when people hear the word blockchain, but blockchain technology is also used to keep track records and data such as voting records, medical information, financial records, and home records. Each blockchain transaction is segmented by blocks. Hence the name and these blocks get verified by other users in the system.
The blockchain technology also eliminates digital marketing middleman. The digital marketing industry now utilizes “middlemen” that takes control of the territory between advertisers and consumers. Taking the Search Engine Marketing (SEM), for example, and Google Display Network as a case study. Organizations and financial institutions must have their websites displaying Google banners ads instead of originally finding other advertisers because Google is a source of trust. Google also handles the transaction process so that organizations and institutions are paid fairly for clicks generated on the advertising ads.
In this case, Google is majorly the middleman between the advertiser and the business organization which makes them take a cut of the profits. However, imagine SEM through the blockchain. Business organizations and financial institutions would not have to go through all that complex process because each organization and financial institution would already be validated and verified. The advertiser would know that they’re paying for genuine clicks, and the business organizations and financial institutions can trust that the amount they’re being paid is fair. This means that it’s all down to a decrease in extra costs and an increase in your profit margin.
Lastly, the introduction of blockchain technology builds trust and transparency with business organizations and financial institutions. One of the problems that many business organizations and financial institutions, particularly large one’s experience is consumer trust. Business organizations and financial institutions gain trust through transparency, which blockchain marketing can provide in a way that other tactics can’t. The blockchain digital marketing technology is an innovative and creative platform of platforms by our team of experts and professionals with all the benefits and opportunities stated clearly above to improve the marketing processes, security authenticity, and transparency between business organizations, financial institutions, and consumers.