Astonishing Tips for a Data-Driven Content Strategy That Increases Conversion

Building
a successful and viable online brand is almost impossible without proper
content marketing. Content marketing not only allows you to build up customer’s
trust but also helps to foster direct consumer interaction on digital media. A
proof of this is the statistics that show that about 86% of B2C marketers
believe content marketing is crucial and integral to their operations. However,
it has also been shown that:

  • About
    5% of marketers rate their total content marketing approach as extremely
    successful.
  • 23%
    consider it content marketing as very successful.
  • 50%
    believe there content marketing to be moderately successful.

From
the statistics above, it can be inferred that only a small fraction of the
total content marketing leads to conversions. One way of improving and making
your content marketing more successful is by making use of fresh and reliable
data. Content marketing that is data-driven is more efficient, as it helps to
save time, reduce cost, and effort by delivering the right content to the right
audience at the right time. Below are some of the ways of creating a
data-driven content marketing strategy to increase your conversions:

  1. Know
    your target: It’s important to know your target audience or your potential
    customers. You have to learn as much as possible amount, with a focus on what
    they want to read, and how you can help solve their problems. You must
    understand their habits, preferences, and needs.  This usually involves collecting different sets of
    data along with careful analysis. Some of the tools that you may make use of
    include Google Analytics, or other tools such as Moz Pro, Kissmetrics, to know
    about customer demographics like the age, gender, location, income, their pain
    points, emotional triggers, monthly spending pattern, the type of information
    they like and so on. Having this data would help you build a data-driven buyer
    persona. In addition, it’d help you understand the type of content your target
    audience likes and shares, the communication channels they prefer, and their
    buying habits and cycles. The information you’ve gathered would be the basis of
    your content.
  2. Going
    deep with data analysis: After gathering the necessary information, including
    the things they like, gender, age and so on. The next thing to do is to dive
    deep into gathering and to analyze data that are related to your website. This
    should also include existing content on the web, keywords and your competitors.
    Below are some of the ways of going about this:
  3. Website
    analysis: You should carry out a detailed SEO analysis of your website making
    use of your favorite tool. You’d have to browse through your site and blog to
    find which content topics and types are popular among your target audience. As
    an illustration, some members of your target audience may prefer listening to
    podcasts, while others might like to read blog posts.
  4. Content
    analysis: This involves finding topics that trend, and also content types in
    your niche across the web. This may include social media and online platforms
    and so on. You should familiarize yourself with the social media platform where
    your target audience hangs out. Analyzing the most popular content to know why
    it has the popularity it has, and look for ways it can help you create the
    content ideas that your audience may like.
  5. Keyword
    analysis: This has to with collecting as much data as you can about trending
    keywords. It’d help you come up with relevant and trending topics by building a
    data-driven keyword strategy. As an example, there are some tools that show the
    trending topics for a core keyword. They also show the resulting long-tail
    keywords and information about the content’s performance.
  6. Competitor
    analysis: The competitor analysis involves browsing through your competitor’s
    websites and social media profiles in search of what the content strategy might
    look like. You should gather information on their most popular topics,
    communication style, content formats, and the level of engagement. The data you
    gather can be used to make your content strategy more effective. However, you
    should try not to copy competitors at all cost, as this can have some legal
    repercussions. In addition, your target audience may not appreciate that you’re
    copying the strategy of someone else.
  7. Creating
    the right content: You have to create content based on the data you’ve
    gathered. As an illustration, if the data you gathered shows that your target
    audience prefers podcasts, then your content has to be in a podcast. You can’t
    do what you like, but you must do what your target audience likes. In addition,
    you may also create precise and informative content, most especially after
    investing so much time and effort into gathering data. You should remember the
    following:
  8. Make
    use of a unique title for your content.
  9. You
    should cover the topic in as much as detail as possible.
  10. You
    should provide value to consumers.
  11. You
    should be consistent about the right tone of your voice.
  12. Setting
    up your content delivery network: Studies have shown that knowing the right
    time to publish your content may be as important as creating high-quality
    content. In simple terms, timing is as important as quality. You should make
    use of the data on when, where and the length of time your target stays online.
    According to a survey, which involved Facebook, Twitter, it was revealed that
    there is a high engagement rate at 9 a.m., while the high engagement rate is at
    5 p.m for Instagram. The data may be very, as it depends on your niche, types
    of content, your marketing goals, and target audience.
  13. Check
    your content performance: It’s important to measure you’re the performance of
    your content regularly. This is to ensure your strategy is effective. Below are
    some of the ways of doing this:
  14. You
    can monitor the user behavior to see if there are any changes in the amount of
    time spent when consuming the content. Some of the things to pay attention to
    include the bounce rate, amount of new and repeat visitors to your blog.
  15. You
    should monitor the level of engagement. This includes the reach of your post,
    the shares, likes, and so on.

References

@theshelleywalsh,
1. (2019). 10 Characteristics of a High-Quality Blog Post by @theshelleywalsh –
SEO tool station. Retrieved from https://seotoolscity.com/2019/04/03/10-characteristics-of-a-high-quality-blog-post-by-theshelleywalsh/

10
Characteristics of a High-Quality Blog Post. (2019). Retrieved from
https://www.searchenginejournal.com/characteristics-high-quality-blog-post/300533/