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YouTube Influencer Marketing

Important Update! One of our newest YouTube influencers has great advice for you on how you can move forward with confidence as you grow your sphere of influence and bounce back from the set backs life throws at all of us. This great video will spur you on to become the best version of yourself. This will enable you to share your passion and find success in the world of YouTube influencer marketing.

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Marketing trends have been altered in the past few years. The marketing industry has been disrupted with the internet, especially social media. Since the bulk of people now interact on social media, things have quite changed. Even giant media houses now have an online presence where people can easily view their news and stories on YouTube, Instagram, Facebook, and Twitter. This has further affected interactions with video calling being more mainstream than a privilege or luxury.

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The advent of smartphones with quality megapixels have also upgraded the quality of photography and videography. This has empowered several influencers in putting out quality posts that are both attractive and engaging. YouTube is one social media app that focuses on providing video posts that enable everybody to enjoy and get educated on topics that are either entertaining or academic.There have been several talks of Instagram being the perfect fit for social media marketing, but YouTube is a unique influencer marketing tool. YouTube video creators have risen in influence over the years, and not everybody can be on a cable network like the Kardashians or the Braxtons. Most people that were interested in such ventures started out on YouTube Vlogging. Teenagers have been observed in focused a study to be more receptive to their peer’s conviction on issues. The study showed that 30% of youths would rather buy a thing because their friend said so rather than buy that thing based on an advert.

Why Should YouTube Be Used for Influencer Marketing?


A population, the size of a China, is always logged on YouTube daily. The video-based social platform boasts of arguably every superb character or celebrity from the real world. This is not to say we’re living in a virtual world already, but we are getting there gradually, seemingly everything can be done via the internet. So many social media platform offers the opportunity of seamless communication as far as video calling, mapping, and messaging.

 YouTube is a platform that offers detailed insight into any product or service that a brand may want to share with the world. Gone are the days when only a privileged few are allowed to watch, internet connectivity is almost free and available everywhere. Also, the platform allows interaction between people, just like any social media platform.

Since developers have used Adblockers and the FTC have tightened their regulations on advertisements, brands have been forced to find creative ways of ads. This is where YouTube comes in, as nothing compares to YouTube in sharing details of the brand’s solutions to the world visually for as long as intended.

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What Makes an Influencer Ideal for Brand Promotion?

 Whether you are a business owner looking to work with an influencer, or you are an influencer who wants to be a topnotch and highly sorted person, there a few things to look out for in order to achieve your aim. The fact that so many people now boasts of several thousand and millions of influencer makes it difficult to sort out which is better and appropriate for ad campaigns. However complex it can be, it is very simple to a trained eye.

  • The first thing that an influencer gives to any business owner running a campaign is the target audience.
  • Afterward, it is crucial that such social media personalities do have tremendous influence over the followers in order to drive traffic and sales.
  • Furthermore, it is inadvisable to work with a social media influencer that is new to the terrain of influencer marketing.
  • Social media personalities that are conversant with engaging their followings in a similar tone the brand will love to communicate is key to a campaign.
  • The next thing to consider is the level of engagement, such as social media personalities have with their followers.
  • Also, the frequency of the interaction between the influencer and the people following the channel.
  • If the above seems complicated, just assess the level of comments, shares, and reactions to the post of the social media personality.
  • The final cherry on the cake that makes a social media influencer stand out from the rest is the demographics. The genders of the followings, their interest, their location, their ages, and possibly religious affiliations.

All the above are crucial to ensure that the vision of a brand aligns with the interest and dynamics of the potential influencer. It is when all these have been assessed adequately that there can be a fruitful relationship and arrangement between the two parties. This may sound burdensome at the start, but you have to look at the followings of influencers as potential customers. If one cannot do that as a business owner of a company, then what is the point of contracting an influencer with such followings?

This article will probably not be complete without mentioning PewDiePie. He is one of the foremost YouTube influencers with millions of views. What he offers brands like gaming apps is a host of the relevant audience watching his videos continually. This allows the brands to reach out to these potential customers, and PewDiePie helps them captivate their attention and sales in turn.

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The marketing industry has gradually accepted influencer marketing as a progressive way of marketing. It has not thrown away other forms of marketing, but it is evident that this digital form of marketing is inevitable. The platform for such a marketing style is not only available but also global, and this makes it effective in reaching the ends of the world. This is why influencers are now considered celebrities. The fact that whatever they do in the corner of their homes or community is now broadcasted globally with a click makes them as important as celebrities whose movies, books, or music are experienced globally.

YouTube influencer marketing has become a prominent way of marketing. It has been able to show that it can rival giant media channels and it has even won over those giant TV channels by winning them over. Most TV stations now have their personalized YouTube channels. This has shown that YouTube is a capable social media hub for people all over the world to interact and conduct business. The amount of music posted monthly on YouTube draws in constant traffic to the platform providing brands a pool of potential customers to win over to themselves.

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Mega-Influencers on Social Media Platforms

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Influencer marketing is the concept of building a business brand promotion around an individual that has a celebrity personality and a following of over a hundred thousand and above. This marketing concept has gotten financial institutions all over the globe, competing with the help of social media platforms as it has paved the way for a massive evolution in the world of digital marketing.

The social media influencer marketplace is beginning to take shape as there is a projection that the influencer market is primed to be worth more than $10 billion in the year 2020. So, if you are considering a career as a successful influencer to make more money, you need to focus on the aspect of becoming a mega-influencer. This is as a result of the level of compensations that comes to those that are mega-influencers than other categories of influencers.

The influencer marketing trend is on the rise in the global market as most business organizations are now keying their business brands to their target audience via influencer marketing. This is evidently the new and most effective way for business brand promotion, and it makes it a lot easier for institutions to promote their products. Influencer marketing comes in different categories such as mega influencer, micro-influencer, and nano influencer but of all these categories of influencers, we are going to be talking about the effect of mega-influencers on social media platforms. So, who are mega-influencers?

 

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Mega-Influencer Marketers

Mega-influencer is the social media influencers that are rated as the highest-ranked in the category of influencers. This is simply because they have a following of audience that is over a million and according to the founder and CEO of the HYPER Brands, Gil Eyal, stated that “mega-influencers are more famous than influential,” “They command an audience with various diversity with different topics of interest too.” Eyal also articulated that mega-influencers have a more distant relationship with individual members of their following.

Will Smith falls in the category of individuals that are mega-influencers. When we talk about other mega-influencers with their large audience, it is noticed that they are largely impacting at the highest rate in the marketing industry. This has resulted in most business brands across the web leveraging on the opportunities to partner with an individual that has invested time and effort to build a target audience that is so large.

This article would give you an understanding of the effect of mega-influencer marketing on the social media platform. It would also expose to you the different ways at which the game of influencer marketing is played.            

Provides Authenticity and Opinion


One of the effects of mega-influencer marketing is the fact that they bring opinion and authenticity to their audience. This is one of the reasons why multiple brands connect with mega-influencers as their followers respect their opinions about issues and life generally. Some people go as far as just checking on Instagram for ideas on what kind of look they need to put on to a cocktail party.

This means that lots of people have an individual that falls in their niche that they intend to watch or read. It, however, makes the audience look forward to what the mega-influencer was going to post next. These get the audience to stay connected to the mega-influencer as the influencers are working up their brand and also reaching out to their audience at the same time.

Some others take to their mega-influencer when they need to know about a particular thing. The audience tends to build trust and respect for their mega-influencer as they read and study about the experience of the influencer. In a nutshell, social media users require authenticity from business brands as it helps the sales process of the brand and also helps develop quality relationships.

Promote Brands Effectively

Mega-influencers are great at helping business owners to promote their business brands in the global market effectively. They have different marketing strategies for brand promotion because they are devoted to what they do on their social media platforms. The mega-influencers spend quality time to build multiple channels of the audience as it brings more style, flair, and personality.  

This has clearly shown the impact of the mega-influencers on the social media platform as all the efforts that have been dedicated to building a channel would bring better results. Mega-influencers also create advertisements that are projected to a large audience of people. This gives the business brand the edge to be seen by an incredible amount of people.

The beauty of mega-influencers is that they control a massive group of the target audience, and they are the best platform for any company that needs their business brand to be seen by millions of people. Mega-influencers give companies the largest amount of exposures as they are usually used to working with business brands on influencer outreach campaigns. This is why working with mega-influencers can be very expensive but also highly rewarding.

Though in the world of influencer marketing, the micro-influencer is seen to be gaining more profitability and productivity than the mega-influencers. This is as a result of the fact that micro-influencers have the capacity to relate and build a relationship with their audience individually. It is due to the fact that the micro-influencers control a lesser group of the audience than the mega-influencers, which gives them the opportunity to relate directly with them as their audience begins to develop loyalty.

However, mega-influencers have nothing to worry about as the business of influencer marketing has to do with quality content creation. This is because business organizations pay more attention to the quality of content that the mega-influencer can produce. Then when they are satisfied with the quality of content, they focus on the level of engaging followers that they produce. This means that a mega-influencer that is able to produce remarkable content and still consistently get their followers to react to their posts, comment, and share their post could still broker a partnership deal with any organization.

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How to Make Money as a Social Media Influencer?

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Here, our team of experts has designed a platform of platforms that would show social media influencers the various strategies that they could use to leverage their expertise and influence to make more money. Our custom platform can help social media influencers maximize multiple streams of income as they support business brands in their digital marketing process. This makes it evident that becoming a successful influencer can help you make more money.

  Sponsored Social Media Post

One of the strategies that can be utilized by social media influencers in the social media post approach. Although some business brands have long term partnerships with brand ambassadors employing a social media sponsored post can be a very productive method of creating brand awareness and exposure. Becoming a social media influencer can help you make more money as you begin to make use of sponsored social media posts.

Sponsored social media posts are about employing an influencer to produce contents that promote the business brand, such as creating a post or series of posts and sharing it with your followers. The sponsored social media post comes in different forms like unique imagery development, launching a new brand, promoting a new product, and creating making exposures among new target markets.

It’s important to know that when it comes to exchanging funds or payments of other forms with a business brand, you must put into consideration the guidelines and regulations that exist in most territories and countries. This is where you need an influencer marketing agreement to handle these areas which our innovative platform provides.

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 Promotion of e-Products

Our custom platform also provides another strategy, such as the promotion of digital products. Digital products enable influencers to create products that they can sell and distribute to their network of followers based on their knowledge, influence, and expertise in order to make more money. E-products are easy and cheap to produce as they happen to be one of the major ways that social media influencers make money.

When these e-products such as ebooks, workout programs, and travel guide are properly distributed online, they can rapidly measure up and record a large amount of sales. Another way social media influencers can benefit from digital products is by selling editorial and advertising spaces to business brands. It is about co-creating content with business brands or by being specifically commissioned to create content. This way you can make money in advertising as an influencer.

 Podcasting

Podcasting is another wonderful way for social media influencers to make more money. It is a method for distributing contents and connecting with the various audiences on other platforms, comfortably sharing contents and making money massively from their public profile and influence. Podcasting is relatively cheap to produce with the right setup and equipment. This has led to social media influencers joining this trend as they start their own podcast. This way, you can market yourself to make more money as an influencer.

 Brand Ambassador

As we inquire for further channels at which an individual can make money in advertising as an influencer, we should put into consideration the power of brand ambassadors. Social media influencer has taken over the world of advertising as people are now working towards growing a career in the art. Becoming a brand ambassador is a sustainable way that a social media influencer can make more money.

This method is very effective due to the structural nature of their ambassadorship, which has led to lots of business organizations employing the help of brand ambassadors to promote their business brands. The financial institutions that hire the service of a brand ambassador do so for long term relationships and pay them in advance. When the down payment is done, it is now the job of the influencer, which is the brand ambassador to publicize on social media his or her alliance with the product or the brand of the organization.

Therefore, the brand ambassador becomes the ultimate and overall expert that handles the brand promotion of the business organization in the global market. It is also important for influencers to note that before a financial institution would hire the service of a brand ambassador, the ambassador must be a good fit for the brand by aligning properly with the brand and its target market. So, if you agree to become a brand ambassador, you can turn out to be massive superstars and influencers. You can also be a micro-influencer which is based on the target of the company’s campaign and brand. There are lots of people making a living out of becoming a big-time brand ambassadors or micro-influencers.

Conducting Webinars

Webinars are also another way to becoming a successful social media influencer and also make more money. Webinars are conducted seminars to educate and expose the individuals to certain information, product, or brand on social media or the internet at large. This method of advertising is very cost-effective and if you are looking for an easy way to start your social media influencer career, setting up webinars happens to be an excellent way to start.

One of the reasons why webinars are a good way to start becoming a social media influencer is the fact that the seminars can be conducted live online or could be pre-recorded. This can be shared with all social media platforms, video platforms like YouTube, and web blogs. Webinars are not just cost-effective expenses and proceeds for social media influencer, but it is also useful and productive for content creators too.

Influencers can now make money from conduction webinars by putting a price on the content of the webinar they have produced for consumers to purchase. This is achieved by the influencer, as they work with a business brand to create a brand content for the webinar. This way you could also learn to make money on YouTube, which would lead you to know how much YouTubers get paid for advertising.

So, for you to start making money as a social media influencer, you can take note of these different ways of becoming a successful social media influencer. This could help you create extra income on the side as you go to work every day. It comes with its numerous compensations as it benefits other people and solves their brand promotional problems. This will also help you build multiple streams of income.

Create a Side Stream of Income 

You work so hard to do what you do. Consider creating a side stream of income to your core business. Add a software as a service business to your core business.

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YouTube and the World of Influencer Marketing

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YouTube has enjoyed the pleasure of being the world’s largest video streaming site on the internet. Many people have become influencer champions on this platform boasting of several million followers who loyally anticipate their videos and content. Additionally, it has also been a great way for people to find solutions to problems on the internet. Several search engines get such jobs done, but nothing beats the visual portrayal of answers. For instance, a DIY will be great from search engines, but nothing compares to having a visual depiction of the procedures. This is one of the reasons that YouTube has been of great popularity within its user-base of more than a Billion.

The Popularity of YouTube

YouTube has been of great advantage to sports brands in every area. Football highlights can be shown on TV but are frequently watched more on YouTube by fans of different clubs. Also, basketball, lawn tennis, volleyball, golf, and a lot of other sports videos are available for catching up and entertainment purposes on the video platform. This has brought billions of people to be glued to the platform. Studies have revealed that people get hooked on YouTube because of the diversity of the visual content present on the social media platform.

 

 

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YouTube as an Influencer Tool

The strength of YouTube as an influencer marketing hub is in the fact that about 15% of the world’s population is constantly streaming videos. If a brand can take advantage of that pool, then even if 0.1% of that number watches your campaign, then you have about 1.5 million still gets to see your brand promotion. If merely 1% of those people buy into your campaign and make orders as a result, that is 15,000 of orders, and with such monthly, even a startup will rise swiftly in the industry. This representation is a very bad scenario, and it still looks very good.

People now go on YouTube for hours listening to their favorite songs, watching trailers of upcoming blockbuster movies, following their favorite Vlogs while these influencers travel the world with cheap trips and discount vacations. Followers are smitten by the many other interesting contents on YouTube. This is why it is essential to make content attractive and creative on YouTube because if the first few seconds are a letdown, it only takes a click for people to move on. This is why brands don’t take the risk of putting their brand out there in the spotlight without experience, and they affiliate with an established influencer.

These influencers are used to getting people’s attention, and they already have lots of followers that are keen on their content. Therefore, if an influencer puts a new content about a brand out there on their channel, people will readily watch them because of the pedigree of the influencer. Also, if the product is peculiar to the niche of the influencer, it becomes almost automatic for people to connect to such brands.

YouTube Stats in Real-time

Uploads: In order to fully grasp the potential of this social media platform, let’s have a look at the data that backs up the potential benefit it represents. One of the key stats is the frequency and quantity of videos being posted regularly on the platform. A minimum of about 300 hours of video gets to be posted daily on the channels of several brands, influencers, and organizations on YouTube. This has always been slightly higher in subsequent months.

Global Search Engine Ratings: YouTube, as stated earlier, is just behind Google in the list of search engines when it comes to the amount of data they possess in response to people’s questions. There are quite a number of search engines that are getting more popular and popular annually, but none compares to Google and YouTube in terms of the quality and extent of resources they have accrued over the years.

Top Visited Site Ratings: YouTube is in the top-three ratings of the most visited site online. Since the internet has become more accessible globally, and affordable smartphones have also been increasingly produced to people all over the world, many now have easy access to many platforms and sites online. This has made YouTube very popular despite the fact, and the contents are extremely clean and mature. YouTube only comes after Google and Facebook in terms of the frequency of usage by people worldwide. This is another reason why it is excellent for brand promotion by business owners and influencers.

Another vital value that YouTube offers advertisement on its platform is the existing level of engagement of the social media platform. An average of 1 Billion hours of video and audio are consumed by people every day. Some people exploit such advantage by still posting their audio content with pictures showing instead of the typical videos. This platform encourages several forms of visual media, from lyrical videos to cartoons in the past. Therefore, if you see someone laughing at a video, there’s a likely chance, two out of every 10 people are watching a YouTube video. Choreographers are prone to watching out for specific YouTube channels to learn new dancing moves to showcase on different stages. This benefits brands looking for brand promotion on a magnificent level.

Digital marketing has evolved from just something being discussed to a mainstream phenomenon. Influencer marketing has become one of the disruptive models of digital marketing and has given rise to a new set of celebrities. Some of these people are prone to using social media platforms to reach people and retain them as loyal followers. YouTube has remained competitive in terms of providing influencers with the tools and avenue to maintain their popularity and engagement.

There are times when people’s sleeping cycle are distorted just because they are watching YouTube videos, while there are also moments people’s problems have been solved watching some other videos on the platform. YouTube is popular for many reasons and widely used for so many reasons, and being an influencer tool is one of its fantastic traits. The statistics of the number of people who are constantly watching and listening to its visual content is tremendous for brands to exploit in their competitive sectors.

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