YouTube Influencer Marketing

Are you looking to get paid as an Influencer?

Marketing trends have been altered in the past few years. The marketing industry has been disrupted with the internet, especially social media. Since the bulk of people now interact on social media, things have quite changed. Even giant media houses now have an online presence where people can easily view their news and stories on YouTube, Instagram, Facebook, and Twitter. This has further affected interactions with video calling being more mainstream than a privilege or luxury.

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The advent of smartphones with quality megapixels have also upgraded the quality of photography and videography. This has empowered several influencers in putting out quality posts that are both attractive and engaging. YouTube is one social media app that focuses on providing video posts that enable everybody to enjoy and get educated on topics that are either entertaining or academic.There have been several talks of Instagram being the perfect fit for social media marketing, but YouTube is a unique influencer marketing tool. YouTube video creators have risen in influence over the years, and not everybody can be on a cable network like the Kardashians or the Braxtons. Most people that were interested in such ventures started out on YouTube Vlogging. Teenagers have been observed in focused a study to be more receptive to their peer’s conviction on issues. The study showed that 30% of youths would rather buy a thing because their friend said so rather than buy that thing based on an advert.

Why Should YouTube Be Used for Influencer Marketing?


A population, the size of a China, is always logged on YouTube daily. The video-based social platform boasts of arguably every superb character or celebrity from the real world. This is not to say we’re living in a virtual world already, but we are getting there gradually, seemingly everything can be done via the internet. So many social media platform offers the opportunity of seamless communication as far as video calling, mapping, and messaging.

 YouTube is a platform that offers detailed insight into any product or service that a brand may want to share with the world. Gone are the days when only a privileged few are allowed to watch, internet connectivity is almost free and available everywhere. Also, the platform allows interaction between people, just like any social media platform.

Since developers have used Adblockers and the FTC have tightened their regulations on advertisements, brands have been forced to find creative ways of ads. This is where YouTube comes in, as nothing compares to YouTube in sharing details of the brand’s solutions to the world visually for as long as intended.

Are you looking to get paid as an influencer?

What Makes an Influencer Ideal for Brand Promotion?

 Whether you are a business owner looking to work with an influencer, or you are an influencer who wants to be a topnotch and highly sorted person, there a few things to look out for in order to achieve your aim. The fact that so many people now boasts of several thousand and millions of influencer makes it difficult to sort out which is better and appropriate for ad campaigns. However complex it can be, it is very simple to a trained eye.

  • The first thing that an influencer gives to any business owner running a campaign is the target audience.
  • Afterward, it is crucial that such social media personalities do have tremendous influence over the followers in order to drive traffic and sales.
  • Furthermore, it is inadvisable to work with a social media influencer that is new to the terrain of influencer marketing.
  • Social media personalities that are conversant with engaging their followings in a similar tone the brand will love to communicate is key to a campaign.
  • The next thing to consider is the level of engagement, such as social media personalities have with their followers.
  • Also, the frequency of the interaction between the influencer and the people following the channel.
  • If the above seems complicated, just assess the level of comments, shares, and reactions to the post of the social media personality.
  • The final cherry on the cake that makes a social media influencer stand out from the rest is the demographics. The genders of the followings, their interest, their location, their ages, and possibly religious affiliations.

All the above are crucial to ensure that the vision of a brand aligns with the interest and dynamics of the potential influencer. It is when all these have been assessed adequately that there can be a fruitful relationship and arrangement between the two parties. This may sound burdensome at the start, but you have to look at the followings of influencers as potential customers. If one cannot do that as a business owner of a company, then what is the point of contracting an influencer with such followings?

This article will probably not be complete without mentioning PewDiePie. He is one of the foremost YouTube influencers with millions of views. What he offers brands like gaming apps is a host of the relevant audience watching his videos continually. This allows the brands to reach out to these potential customers, and PewDiePie helps them captivate their attention and sales in turn.

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The marketing industry has gradually accepted influencer marketing as a progressive way of marketing. It has not thrown away other forms of marketing, but it is evident that this digital form of marketing is inevitable. The platform for such a marketing style is not only available but also global, and this makes it effective in reaching the ends of the world. This is why influencers are now considered celebrities. The fact that whatever they do in the corner of their homes or community is now broadcasted globally with a click makes them as important as celebrities whose movies, books, or music are experienced globally.

YouTube influencer marketing has become a prominent way of marketing. It has been able to show that it can rival giant media channels and it has even won over those giant TV channels by winning them over. Most TV stations now have their personalized YouTube channels. This has shown that YouTube is a capable social media hub for people all over the world to interact and conduct business. The amount of music posted monthly on YouTube draws in constant traffic to the platform providing brands a pool of potential customers to win over to themselves.

Are you looking to get paid as an influencer?

YouTube and the World of Influencer Marketing

Are you looking to get paid as an influencer?

YouTube has enjoyed the pleasure of being the world’s largest video streaming site on the internet. Many people have become influencer champions on this platform boasting of several million followers who loyally anticipate their videos and content. Additionally, it has also been a great way for people to find solutions to problems on the internet. Several search engines get such jobs done, but nothing beats the visual portrayal of answers. For instance, a DIY will be great from search engines, but nothing compares to having a visual depiction of the procedures. This is one of the reasons that YouTube has been of great popularity within its user-base of more than a Billion.

The Popularity of YouTube

YouTube has been of great advantage to sports brands in every area. Football highlights can be shown on TV but are frequently watched more on YouTube by fans of different clubs. Also, basketball, lawn tennis, volleyball, golf, and a lot of other sports videos are available for catching up and entertainment purposes on the video platform. This has brought billions of people to be glued to the platform. Studies have revealed that people get hooked on YouTube because of the diversity of the visual content present on the social media platform.

 

 

Are you looking to get paid as an influencer?

YouTube as an Influencer Tool

The strength of YouTube as an influencer marketing hub is in the fact that about 15% of the world’s population is constantly streaming videos. If a brand can take advantage of that pool, then even if 0.1% of that number watches your campaign, then you have about 1.5 million still gets to see your brand promotion. If merely 1% of those people buy into your campaign and make orders as a result, that is 15,000 of orders, and with such monthly, even a startup will rise swiftly in the industry. This representation is a very bad scenario, and it still looks very good.

People now go on YouTube for hours listening to their favorite songs, watching trailers of upcoming blockbuster movies, following their favorite Vlogs while these influencers travel the world with cheap trips and discount vacations. Followers are smitten by the many other interesting contents on YouTube. This is why it is essential to make content attractive and creative on YouTube because if the first few seconds are a letdown, it only takes a click for people to move on. This is why brands don’t take the risk of putting their brand out there in the spotlight without experience, and they affiliate with an established influencer.

These influencers are used to getting people’s attention, and they already have lots of followers that are keen on their content. Therefore, if an influencer puts a new content about a brand out there on their channel, people will readily watch them because of the pedigree of the influencer. Also, if the product is peculiar to the niche of the influencer, it becomes almost automatic for people to connect to such brands.

YouTube Stats in Real-time

Uploads: In order to fully grasp the potential of this social media platform, let’s have a look at the data that backs up the potential benefit it represents. One of the key stats is the frequency and quantity of videos being posted regularly on the platform. A minimum of about 300 hours of video gets to be posted daily on the channels of several brands, influencers, and organizations on YouTube. This has always been slightly higher in subsequent months.

Global Search Engine Ratings: YouTube, as stated earlier, is just behind Google in the list of search engines when it comes to the amount of data they possess in response to people’s questions. There are quite a number of search engines that are getting more popular and popular annually, but none compares to Google and YouTube in terms of the quality and extent of resources they have accrued over the years.

Top Visited Site Ratings: YouTube is in the top-three ratings of the most visited site online. Since the internet has become more accessible globally, and affordable smartphones have also been increasingly produced to people all over the world, many now have easy access to many platforms and sites online. This has made YouTube very popular despite the fact, and the contents are extremely clean and mature. YouTube only comes after Google and Facebook in terms of the frequency of usage by people worldwide. This is another reason why it is excellent for brand promotion by business owners and influencers.

Another vital value that YouTube offers advertisement on its platform is the existing level of engagement of the social media platform. An average of 1 Billion hours of video and audio are consumed by people every day. Some people exploit such advantage by still posting their audio content with pictures showing instead of the typical videos. This platform encourages several forms of visual media, from lyrical videos to cartoons in the past. Therefore, if you see someone laughing at a video, there’s a likely chance, two out of every 10 people are watching a YouTube video. Choreographers are prone to watching out for specific YouTube channels to learn new dancing moves to showcase on different stages. This benefits brands looking for brand promotion on a magnificent level.

Digital marketing has evolved from just something being discussed to a mainstream phenomenon. Influencer marketing has become one of the disruptive models of digital marketing and has given rise to a new set of celebrities. Some of these people are prone to using social media platforms to reach people and retain them as loyal followers. YouTube has remained competitive in terms of providing influencers with the tools and avenue to maintain their popularity and engagement.

There are times when people’s sleeping cycle are distorted just because they are watching YouTube videos, while there are also moments people’s problems have been solved watching some other videos on the platform. YouTube is popular for many reasons and widely used for so many reasons, and being an influencer tool is one of its fantastic traits. The statistics of the number of people who are constantly watching and listening to its visual content is tremendous for brands to exploit in their competitive sectors.

Are you looking to get paid as an influencer?