The Basics of Influencer Marketing

Are you looking to get paid as an influencer?

Social media has become intrinsic to everyone’s life, and nearly every adult has a presence on at least a social media platform. Instagram has active monthly users of over 1 billion, that represents 13% of the world’s population. This makes it the best platform for brands to promote their products and services. Brands make use of influencers to reach a wide range of audience, cutting across different geographical locations, age, and class. If you own a business, you may looking for a way to create a second income stream.

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Who is an Influencer?

An influencer is someone with a strong presence on social media, they are loved and respected, and consequently influences people’s decision when selecting brands and services. Most of these influencers already achieved celebrity status as an athlete, entertainer, or any other field, and being on social media provides their loyal fans an opportunity to follow their idol closely.

However, many more achieved celebrity status just by making judicious use of social media presence, the reward is wealth huge enough to live a luxurious lifestyle akin to those superstars you adore.

Types of Influencers

It is hard to classify influencers with other parameters other than the number of followers. Using the amount of followers, influencers can be classified into the following categories:

Mega-influencers: These are world-famous people who have achieved celebrity status in their various fields. They command huge respect and Influence both in real life and online. Mega influencers have several million followers scattered all over the world. They could be athletes, world leaders, models, and entertainers. Examples are Lionel Messi of Barcelona football club, Donald Trump, the president of the United States of America, Kendrick Lamar, an American rapper and so on.

Macro-influencers: This type of influencers have between 100,000 and a few million followers. Most macro-influencers achieve their fame with their social media presence. This is usually achieved by posting inspiring contents, comic contents, and blogging.

Micro-influencers: They have between 1000 and 100,000 followers, they usually specialize in a subject and usually make educative and informative posts on their chosen niche.

Nano-influencers: This type of Influencers have less than 1000 followers but have a strong presence in their local community. Local religious leaders, community chief, and local government head are examples of nano influencer.

Are you looking to get paid as an influencer?

How Can I Become an Influencer?

The basic need for your influencer career is a digital device and a good internet connection. With your tools in place, the following can help you attain celebrity status on social media and become a successful influencer as a result:

Choose your Niche: As an upcoming influencer, and it is crucial to pick a field, you have huge knowledge about, where you can make insightful posts regularly.

Always Post Beautiful and Insightful Contents: Social media users have no idea about your personality, they will relate to your posts and learn about you through your posts. Being renowned for quality posts is what will get you to the top in the business.

Quality Photos: Instagram is the leading social media platform for influencers, posts on Instagram are usually pictures. Everyone posts pictures on Instagram, to become an influencer ensure your photos are of the highest quality possible.

Build Followers: What makes an influencer is the number of followers. Take your time to build real, loyal followers, acquiring fake followers can cost you your account in the future.

Be Creative: You want to be an influencer? Don’t be boring with your posts, even if you only post about a subject, be dynamic and creative with your contents. Apart from the number of followers, the main attribute brands look for in influencers is creativity.

Engage: By the time you become a micro-influencer, you will have less time to reply to comments on your posts due to your busy schedule. However, as an upcoming influencer, it is necessary to dedicate some time to like and reply comments on your posts. This will give your followers a sense of belonging and make them more loyal to you.

Giveaways: A certain way to acquire new followers and make existing followers loyal is by giving your fans giveaways, giveaways are usually given in exchange for shares, reposts, and likes, which increases your followers.

Use Hashtags: The most important tool on social media is hashtags, it takes your posts farther and increases SEO, the more hashtags, the better. It is advised to use up to 4 hashtags per post to improve reach.

Join a Network: Influencer network is a platform designed to bring influencers together, to share ideas and knowledge about influencing in a bid to improve and be more productive.

How Can I Make Money as an Influencer?

There are many ways to make money as an influencer, and I will share them with you.

Sell Products: The primary way of making money as an influencer is by selling your products to your followers, few of your followers will patronize you, and the numbers will definitely increase with good feedbacks with time.

Sponsored Posts: You can make a post about brands and their products, what you charge per post depends on the number of followers, mega influencers charge up to 1 million dollars, while micro-influencers charge few hundreds of dollars. It is typical of influencers to indicate that a post is sponsored.

Affiliate Marketing: You can also market and promote third party products and services on your social media page in exchange for a reward. Rewards vary from monetary reward to barter of goods and services.

Brand Ambassador: Brands with continuous, never-ending marketing campaigns make use of brand ambassadors who can always represent and promote the brand in the right way. Influencer responsibility as a brand ambassador includes making posts for the brands, appearing in adverts, billboards, and product launches.

Crowdfund your Project: Another way of making money for an influencer is by having your followers invest in your dreams, loyal followers will go to any extent to contribute to the career of their favorite influencer.

 

 

Join an Influencer Agency: Influencer agencies are agencies that connect brands to influencers. They are consulted by brands when selecting influencer for their next campaign, while influencers depend on them to get jobs. Micro and nano influencers must join an agency to improve their chances of getting jobs from brands.

Influencers set trends and Influence decision of their followers when selecting a product or brand. They are classified according to the number of followers. Celebrities and superstars make up mega influencers while nano influencers are those with less than 1000 followers and are particularly influential in their local community, macro and micro-influencers fall in between with thousands of followers.

There are many money-making opportunities available to influencers, including selling products, affiliate marketing, sponsored posts, brand ambassador while joining an agency can improve your chances of getting lucrative jobs from brands.

Are you looking to get paid as an influencer?

How Becoming A Successful Influencer Can Make You More Money

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Social media is the no 1 media for modern advertisement. Brands have identified the importance of having influencer promote their brands, and that is set to be the case for some time as social media is not going anywhere. Influencers are those who set trends, promote trends, therefore influencing their followers’ choice of brands. Getting paid as an influencer is an enviable job, they play such a substantial societal role while making money on every post, advert, and affiliations with little or no stress.

There
are streams of income available to an influencer and how successful you are,
determines how much you charge for
each service you render. It is therefore essential not just to be an influencer but be a
very successful one, the market to tap from is huge
and growing, the only factor that determines how high you go is dedication and hard work.

How Can I Become
an Influencer?

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Becoming
an influencer is simple and straight forward, you
build a huge fan base and make much
money. These are the things you need to
do to become an influencer:

Get Followers: Your followers are your
bargaining tool, it is what determines your reach as an influencer. Hence it is what attracts brands and makes you money. The more followers you get, the
better. A few thousand will suffice for a beginner.

Make your Posts
Interesting:
While gathering
the followers, ensure your posts are top-notch and sound. Insightful posts, educational
posts, and exciting posts are what will
keep your fan base growing.

Choose a Niche: It is essential to identify your natural habitat and dwell in it. There are billions of internet users with hundreds of interests, identifying an interest where you can most influence and post regularly is one of your first tasks. Know the field you are most knowledgeable and make the best of it. For example, if you are making videos about health and wellness, a brand like Monavie may want you to promote their acai berry juice.

Connect with your
Fans:
With your growing profile and increased engagement, you might get carried away that you forget to bond with your followers. Always make time to react and reply to some messages, this will give your fans a
sense of connection to you.

Pictures: It is quite easy to create a fake profile on the
internet and do whatever you like with it
a la fraudsters. Posting pictures and videos of you
regularly goes a long way to prove you
are real.

Use Hashtags: The most important
tool for you as an influencer is a hashtag, everyone on social media uses
hashtags, it improves your reach. Making judicious and smart use of hashtags will take your posts to several million.

Giveaways: Regular giveaways is part of your responsibility as an influencer. If you are getting from your fans, you should give in return too. Upcoming and successful influencers do giveaways and benefit a lot from it. It usually requires the user to be following them and also make reposts to qualify. Every giveaway adds to your followers, always do giveaways.

Collaboration: As an upcoming influencer, working with successful influencers will earn you some percentage of their fan base. Try to get a few shout outs from established influencers to boost your career. You might team up with another influencer to do a 30 day challenge to promote Monavie, Adidas, or another brand.

How to Make Money as an Influencer?

Now
that you have a few thousands of
followers paying attention to you and
what you do, it is time to become
successful by just being you and doing
what you love. The numerous ways of
making money as an influencer include:

 Selling Products: You can make some money by selling your products, like acai berry juice with your posts, few will buy your healthy juice monavie http://monavieonline.jeunesseglobal.comonline at the worst and positive feedback from the few will make your patronage grow with time. You can make up to millions annually as influencer selling products.

License your Contents: You can make money by making your copyrighted contents available for use on other media.

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Crowdfund Projects: There are few careers as pleasurable as
an influencing career, they make money, have worldwide fame, go on expensive
trips and still enjoy the luxury of having their projects fund by their fan
base. It is absolutely normal to ask your
followers to fund your project, most influencers use this opportunity to
execute a lifetime project and ambitions.


How to Make Even More with Advertising

The
most lucrative source of an influencer’s money is advertising, there are many
brands in need of an influencer in your
niche, putting yourself out there will
get you a few. Ways of making money in
advertising include:

Affiliate Marketing: Rather than sell your
products, you can sell a third party
product in exchange for money, commission, or
barter or services.

Sponsored Post: Brands can pay you
to make posts about their brand. Influencers charge per post, and it is usually indicated on the post, that
it is sponsored.

Brand Ambassador: Being a brand ambassador means being the face of the
brand. An ambassadorial role is a
contractual role that lasts a year or few. Brands can use the face of the influencer in promotions and billboards
while the influencer responsibility includes, making posts and making
appearances at promotions and launches.

Do I Need an Influencer
Agent?

Influencer
agencies connect brands with the most suitable influencer for their next advertisement.
Many companies employ the services of agencies when selecting influencers, working
with an agency connects you to such
brands, this is especially useful for new
influencer trying to cut their teeth.

What is an Influencer Marketing Agreement?

Influencer
marketing agreement is a contractual agreement between a brand and an
influencer, stating all the essential
features of their contract. Features of an influencer agreement include the
following:

Names of Parties: The name of the brand and influencer as known by
everyone. This is an agreement between ‘Pepsi
and Drake’ clearly states that the agreement is between the drink giants and
the Canadian rapper.

Length of Contract: The duration of the contract is clearly stated too.

Pay: How
much the contract is worth is indicated. Manner
of payments too is stated, whether it’s a one-off
payment or one that spreads over some time.

Usage Right: The owner of contents
used to avoid copyright issues.

The path of influencer stardom is a clearly defined one, the benefits are enormous, and the task is clear. Identify your niche, grow your followers, and start making money. What awaits you as an influencer include fame, wealth, love and top quality lifestyle, what stands between you, and that is hard work, consistency, and originality.

Click here for an INSTANT OFFER from one our brands at ZIIGG