How to Find the Right Influencers Archives

February 29, 2020August 4, 2021

How to Find the Right Influencers

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The quest to place businesses ahead of their counterparts is what has burdened business owners over the years. It has not been an easy task to remain competitive, especially with the inception and rise of digitalization. Digitalization of every aspect of life has revolutionized the way businesses are run. New products are being introduced continually, and there is a constant need to promote these products and brands in the digital world.

Social media has been able to simplify methods of putting brands out there, which is also why social media influencers, like martial artists, self defense coaches, fencing gyms, and even online vocal coaches have become an essential part of the business world , like insurance agents, non profit tech companies, and non profits who are trying to grow their brands. Even digital platforms are getting in on the idea. However, a lot of people have now seen that it is a lucrative way of making money, and several people have turned to ways to make themselves a standout influencer. This has brought out the need for business owners and brands to seek out the best manner of selecting the right influencer.

Before entering the world of influencers and the art of picking the right one, crucial factors such as consumer spending cultures and conversations on social media are part of the key elements that dictate consumer’s choices. In as much as not everyone will be able to go for the established celebrities like Lebron James, C. Ronaldo, Selena Gomez, and Beyoncé, there are several influencers who can boast of having millions of followers who can help with brand promotion. Since there are other factors involved in a brand promotion like those mentioned above, it is vital not to get this aspect wrong.

The case with influencers have not always been like this, the market has just gone through a paradigm shift which has made bloggers and vloggers with loyal followers have taken center stage of influencing. Some are in the area of fashion, or sports, another set are keen on cooking, while a vast majority are also into entertainment, with an emerging group rising in the fitness and wellness world. Therefore, choosing a particular one is based on a particular brand you want to promote.

Below are essential elements to be on the lookout for a while in pursuit of the right influencer:

Aligning of the Influencer’s Message and your Brand’s Message

Are you looking for a chance for people to see your brand, or do you want them actually to engage with your brand? When your message aligns with that of your influencer, then there’s a likelihood that the loyal customers of your influencer will see your product and brand as an extension of their influencer. This makes it easier even for the influencer to bring up and motivate followers to utilize.

The Degree of Interaction with their Customer’s Base

The amount of interactions an influencer has with their followers goes a long way in showing you that they engage their followers excellently. This is crucial because, without such engagement, the followership is just meaningless. This says a lot about the relationship shared between the influencers and their followers. Business owners need to check the level of comments and shares to access the level of engagement and interaction that influencers have with their base. This will go a long way in separating those with meaningful relationships with their followers.

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The Quantity and Frequency of Posts they Share with their Followers

If it’s not a habit, then it cannot be formed all of a sudden. You want to make sure that your influencer is accustomed to posting frequently and already has a lot of posts to that effect. An influencer may have lots of followers but may not be engaging them regularly. This may result in your brand not receiving enough exposure to drive traffic and consumer interest. Even if they drop a post about your brand, the likelihood of the campaign going far may be limited unless your influencer is repeatedly engaging the followers.

Utilize our Custom Platform Influencer Outreach

It may not be easy to carry out the necessary research to get the appropriate influencer for your campaign or your brand. This is why we have customized platforms that makes such a process easy and quick. Our platform of platforms is a leading one at that, as it provides a prompt and detailed evaluation of influencers readily. You will be able to view the amount of followers, how often they engage these followers, how many social media platforms such as influencers have, and the quality of the content they put out there. All these are vital in checking the quality of the influencer you are about to enter into a contract with.

Influencer Agencies

There is nothing compared to the vast database and reach of influencer agencies when it comes to locating influencers. The benefit of going through influencer agencies is that they have standards that influencers have to meet for them to be part of the agencies. You only need to present your campaign and your brand, and the agency presents a few influencers who fit into your niche.

Also, they handle all legal matters and outline every detail of the deal explicitly for all parties involved to be well covered. There are serious cases of dispute when it comes to expectations of business owners, but once, you use an influencer agency, the chance of a problem occurring is reduced drastically. This gives you a better option of whereas to how which is why it may be the best place to begin your search or quest to finding your brand influencer.

Orthodox marketers have also turned to influencers to reach consumers. Whatever influencers lack in terms of technical know-how, the marketers provide, making their combined efforts producing successful campaigns. What has made influencer marketing quite successful over the years has been the fact that most of the influencers are reaching out to their circle of influence, who trust them to a certain extent. This has given business owners, like real estate agents, the chance to get closer to potential customers who will remain loyal once the product delivers on the promise made by their influencer.

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December 17, 2019August 6, 2020

Measuring the Results of Your Campaign

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Influencer marketing has become a mainstay of online business, especially in its promotion. This sphere of online marketing has reached an extent it is possible to determine its Return on Investment (ROI). If you run a campaign with an influencer, you can access what your traffic is before and after your campaign. You can follow your marketing dollars by investing in a great reports system.

There are a few elements that are specific to the evaluation of social media campaigns. Successful brands, such well known heating and air companies, have exploited the knowledge of knowing which post in particular resonated more with their target audience to develop more in getting results. Such messages and the timing, and other factors are considered before putting out future ad campaigns. These heating and air conditioning companies know that they can pay influencers who target homeowners to increase sales. This is not the only feature of an influencer’s promotion that brands measures to know if their campaign was successful, there are a few additional ones outlined below:

The Impression of the Campaign

The reach of social media promotion can be measured to know the extent to which the campaign reached. This will be able to present the number of people that were able to come across the post on any of the social media platforms. This is a vital factor to assess the range of brand promotion globally.

The Level of Engagement received by the Campaign

It is essential to know how many people reacted to the post, as this shows that one way or the other, post was engaging. If consumers are not drawn in, then how will they end up making a purchase, it is almost impossible. This is why you should measure the effectiveness of your campaign through how many likes or loves your posts received after your brand promotion by purchasing a report system.

If a post really has a great impact on someone, and such an individual considers that the information will be of advantage to others, they will be obliged to share it with other people. It is for this reason that the amount of shares about a campaign is equally critical in measuring the effectiveness of a brand campaign. Furthermore, the amount of shares adds to the level of publicity a promotion receives, and it is because of such reasons that analytics of the number of shares becomes vital.

Extra Visitors on the Website

If a new campaign is gaining waves and becoming successful, it has to generate new traffic. When this happens, it will cause new people to locate, watch, and visit the brand online. These extra visitors need to be accounted for in order to be able to get the real traffic accrued through the campaign. So influencers aim to bring a new population that will develop interest and acquires the goods and/or services of your home insurance company.

There are specific analytics that are employed in calculating the specific amount of visitors and people that view a particular ad campaign based on the link provided by an influencer or directly on the influencer’s wall or channel. This gives a rounded evaluation process to see how much publicity your influencer gives your brand. Usually, influencers put in their best to get brand the required publicity, but some of them may not engage their followers effectively, making the campaign bump. It is due to reasons like this that thorough evaluation is required to separate the committed influencers from those that are not dedicated. You want your lawn care and weed control advertising dollars to be spent as wisely as possible.

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The Number of Sales Made During the Campaign

A successful campaign is like a mega intervention that inspires consumers to make tweaks in their spending culture. Therefore, if it turns out to be a successful intervention, then the spending culture of the audience, the campaign reached should change. In order to measure how successful the brand promotion campaign was, then the amount of people whose response to the product materialized into a financial commitment can be assessed.

If a brand records more sales and exposure, it leads to a profitable year for the company. Therefore, this is about the most important part of a campaign. If one can get the figures for the sales and successful orders, business owners can see if the campaign was worth the investment. This is one part of the evaluation process that seems to be practical and straightforward. This is because the profits and sales are right under your nose.

However, what will show that the sales being made are directed from the influencer’s campaign can be tracked through some analytics tool. This will judge the number of orders that were done using the customized referral link of your influencer. Also, some customers may have heard about the product from your influencer but didn’t order the product using the provided link. It is for this reason that our custom platform has chosen to tie the connections between consumers who view the influencer’s post and those that made purchases eventually without using their referral link.

A comparative analysis of the sales made from your influencer marketing campaign and the cost of working with your influencer should also be put into consideration. If it’s not a profitable margin, then no matter the amount of sales, it was a failed venture. Therefore, ensure that you carry out this assessment to determine that the number of sales made from a particular campaign was actually profitable.

If all these seem to work out, you should encourage and appreciate your influencer. The modern world has made paid services, one that doesn’t need gratitude, but it is still necessary. If it doesn’t go your way, things could go awry awful, both parties may have disagreements that becomes a worrisome dispute and eventually a lawsuit. Therefore, use the above evaluation processes in determining the success of your campaign and take appropriate actions, be it a positive or negative result. The reach of your campaign is vital, not forgetting the specific post and message that drew more attention and traffic, which resulted in sales. The amount of exposure and engagement received by the messages posted are crucial, the numbers of videos recorded as it has been discovered to resonate more with the majority of social media users. All these help in valuing your influencer’s campaign.

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December 17, 2019December 17, 2019

Instagram the Future of Influencing Marketing

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Instagram has been acclaimed to be the most successful social media platform in the past year. The innovative social media platform has been able to reach a total of more than 1 Billion users globally. Some people believe that influencer marketing has not been as successful as proclaimed. According to a study involving about 800 agencies, it showed that influencer marketing had had a positive impact on the world of marketing and business as a whole. For example, if you are selling Angel Fire NM real estate, it would be wise to have an influencer speak for you while they are in the beautiful town and can advertise for Angel Fire Real Estate. Influencers create an engaging commercial that rings with their followers.

It is undeniable that Facebook still has the largest amount of subscribers using the social media platform, especially since older adults are now setting up accounts on the platform. However, the fastest growing social media platform has been Instagram. From 2017 to 2019, the platform with lesser than a million users has grown to more than a billion in just 2 years. Millions of stories and pictures are updated on this platform daily to make it extremely engaging. It is the best-kept secret and code for pictures posted on Instagram to be almost always of very high quality. This makes it captivating and beautiful to draw anybody in and keep them interested in being on the social media platform.

Influencer Marketing Focused Agencies

One of the things that gave it the level of prominence that it possesses is the rising popularity it has acquired among young people, who are active younger and active social media networkers. This has shown business owners the immense marketplace available to them, and because marketers have discovered this as well, it has led to an increase in their interest. This has made several influencer marketing agencies spring up and increased tremendously, almost doubling the initial numbers in the past year.

The Return on Investment (ROI) that has been accrued by investors in influencer marketing has been valued to be as much as 500% to 1000%. Although, not everyone makes such staggering profit as about 25% of brands that uses influencers do not make returns as nothing positive happens to their brand, whether in terms of traffic generation or sales. Such brands may have made the mistake of choosing influencers with a lot of followers but who do not necessarily share the same target audience as their brand. This can severely affect the perception of the brand campaign giving it less importance as it is being projected to the wrong people.

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The Growth of Influencer Marketing

The influencer marketing business has risen from an amazing $1.7 Billion market to as incredible as $6.5 Billion markets. The market is getting better at an incredible rate and gradually becoming the future of digital marketing. The trajectory that influencer marketing is following shows that it will successfully be a disruptive tool in the world of marketing. Every business needs an online presence to remain competitive and hence the need for digital marketing. If any brand, say World Fencing Academy, is thinking of marketing their brand on the internet, the reasonable thing is to use an influencer since they almost constantly housing target audiences of specific niches. Perhaps you are interested in starting your own sidestream business in your niche. Today you either need to be on a platform, or own your own platform.

It has been discovered that the major sector of business that has taken to influencing marketing is the B2B ones. This was shown with a lesser number of B2C marketing that has been on done on social media. With the immense population lurking on the internet, reaching a target audience globally over a short period has been facilitated.

The Engagement Power of Instagram

Statistics have shown that the level of engagement of followers on social media platforms reduces drastically, the higher the number of followers. Nano-influencers have been shown to enjoy an engagement as high as 7.2%, while micro-influencers enjoy 1.1% on Instagram. This shows that the higher the followers, the lower the percentage of engagement.

Let’s discuss what these stats look like in real numbers. Nano-influencers have about a maximum of 1000 followers, 7.2% represents 72 people, while macro-influencers have a minimum of 100,000 followers, and 1.1% represents 1,100 people. As much as the percentage looks smaller, the eventual target audience population that is exposed to the promotion is still much more with the macro-influencers compared to that of the nano-influencers.

These are some of the factors connected to working with different types of influencers. Each of them has unique strengths that benefit business owners in their brand’s promotion. These people are able to collaborate with business brands to achieve the required publicity with the required engagement ending up in traffic generation.

A recent survey concluded that many people are subscribing to the power of influencing marketing as it makes life easier. The digital age has further brought the market to our phones. With the inception of AliExpress and other online retail brands now make it easy to go from a post straight to the product, and within seconds, the product is ordered and delivered in a matter of hours.

Most people considering going into influencer marketing should be doing more on Instagram as it is showing more dominance in comparison to other social media platforms. The number of new influencers are increasing daily, and the amount of influencer campaigns have increased up to almost 80% with the closest ones like Facebook, YouTube, and Twitter hovering around 20% to 40%.

The biggest challenge experienced faced by brands looking to do influencer campaigns is being able to get influencers themselves. However, such problems have been solved with the numerous influencer agencies available. The good thing is that these influencers are mostly on Instagram, even if they have other accounts on other social media channels. Therefore, if you’re a business owner or in charge of your brand’s digital marketing, you should get an influencer marketing agency if it is posing a serious problem in recruiting the most appropriate influencer.

Since Instagram has been shown to be the best social media platform for influencer marketers, then you want to make it your playing ground as an influencer. Also, if you are a brand representative or business owner, you want it to be your recruiting ground, in order to level the playing ground.

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October 23, 2019

The State of Influencer Marketing In 2019

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Social media is now accepted globally and has become an integral part of everyone’s life, this has given a golden opportunity for users with rich, engaging contents to accumulate loyal followers and earn a livelihood doing so. Social media users with such quality posts and huge fan base are known as influencers and brands have realized with time they are the best suited for their marketing campaigns.

Unlike other traditional media, social media is not bound by restrictions such as geographical location and target audience worry. The social media is accessible by all regardless of their age, class, and location. The ever-growing nature of the business indicates companies are investing more in influencer marketing as well as making way for aspiring influencers. Many businesses are looking for a side stream income to increase their revenue.

The Rise of Influencer Marketing

We will all probably agree that influencer marketing is on a steady rise, but figures and statistics might help us appreciate the acceptance and the recent boom that has hit the business.

Market Size: The most important yardstick to measure business growth is the market size. The influencer marketing business was estimated to be 1.6 billion in 2016, and it rose to almost double at 3 billion in 2017, a further 50% increase by 2018 to rise to 4.6 billion. The figure presently stands at 6.5 billion, which is a 400% increase from 2016.

Internet Searches: Another vital metric to measure growth and popularity is the amount of search engine searches. Increase in search is directly proportional to the increase in consciousness and acceptability. The phrase influencer marketing was searched 4000 times in 2015, 6400 times in 2016, 21,000 in 2017, and 60000 in 2018, representing a 1500% increase within 3 years.

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What to Consider for a Successful Influencer Marketing

About 80% of influencer marketing campaigns are successful while the failed campaigns are caused by inadequate planning and failure to set ideal key performance indicators (KPIs). The following should be considered for a successful influencer marketing campaign:

Get the Right Influencer: A major cause of a failed influencer marketing campaign is choosing the wrong influencer for your campaign. Getting an influencer in the wrong niche, an influencer with poor contents, and an influencer that doesn’t use your products are few of the reasons why an influencer might not be ideal for your campaign. Making use of influencer agencies in choosing your influencer can help you avoid the mistake of choosing the wrong influencer.

Creative Contents: When launching an influencer marketing campaign, it is essential to dedicate some time to creating engaging contents, and choosing a creative influencer may help with this.

Right Target Audience: The success and popularity of an influencer doesn’t make him ideal for the campaign. Age, location, and gender of influencers’ followers must be taken into consideration when choosing the influencer for your influencer marketing campaign.

Adequate Preparation: Whatever is worth doing is worth doing well, to ensure a successful campaign, linking a URL to the campaign, selecting the right influencer and setting KPIs that will ensure good ROI are necessary.

Effective Terms of Agreement: After identifying your ideal influencer, the next step is setting terms of the agreement that will clearly spell out each party’s responsibilities as well as avoiding copyright issues.

What to Avoid When Choosing Influencer

Choosing the wrong influencer ruins an influencer marketing campaign, always avoid the following when choosing your influencer:

Fake Followers: The major headache for brands seeking influencer is engaging fake influencers, there are a few fake influencers with fake followers, fake likes, comments, and reposts, going through agencies can greatly reduce chances of dealing with fake influencers.

One-off Campaign: In order to improve influencer marketing campaign success, it is pertinent to try a continuous campaign that keeps your target audience engaged. Making use of brand ambassadors who are contracted to represent, promote, and market the brand summer, winter, spring, and fall, ensuring your audience are engaged continuously.

Avoid Very Expensive Influencers: Macro influencers with huge followers command a huge fee, kylie Jenner charges 1 million dollars per post while Cristiano Ronaldo charges 975,000 dollars for a single post. Only huge brands can afford the services of the macro influencer. Always stick to a budget and make judicious use of micro-influencers in your niche. Going beyond your budget to engage the services of a macro influencer may result in a failed campaign if the ROI doesn’t complement the investment.

What Makes an Influencer Marketing Campaign a Successful One?

Few metrics determine the success of an influencer marketing campaign, KPIs vary from brands to brands and campaign to campaign. The commonest KPIs are:

Brand Awareness: The essence of an influencer marketing campaign is to improve people’s consciousness about the brand, to measure the level of awareness, engagements like likes, clicks, comments, links, and shares are taken into consideration. This is particularly important for a newly launched product.

Improved Sales: It is natural to experience a surge in sales during and after a successful marketing campaign.

New Audiences: By the end of the campaign, brand awareness must have improved among the desired age bracket, gender, and location targets.

Lead Generation: Making instant sales is important, but so is having a list of potential customers and keeping in touch. During the influencer marketing campaign, names and emails can be generated through account setups, give away entries, and newsletters.

What have we Learned about Influencer Marketing in 2019?

For followers of influencer marketing, there is nothing new to report about the industry, the industry is rapidly growing and could hit a trillion dollars in nearest future, and Instagram remains the leading platform for influencers. Cristiano Ronaldo remains the most popular user of the platform. The state of influencer marketing in 2019 can be summarized in these few steps:

15% will spend up to 50% of their marketing budget on influencer marketing.
65% of brands will increase their budget for an influencer marketing campaign.
Influencer agencies increased from 420 to 740.
Instagram is the most used platform for influencers, and 89% of Influencers use Instagram.
Marketing channel spent most on is Instagram at 69%, followed by YouTube at 11%, Twitter is least at 1%.
Snapchat is the least used at 3%.
The most common budget range for influencer marketing annually is 1000 – 10000 dollars.
The most used content format is Instagram post at 78%, followed by Instagram stories at 73%, twitch Livestream is least at 5%.

Social media has come to stay, and it is now an integral part of everyone’s life. Those who set trends and have huge followership are making it big on social media. These people are known as influencers, brands rely on influencers to reach more target audience, these types of marketing is rapidly replacing old ways of marketing of print media and billboards.

In the last year Influencer agencies almost doubled, the market grew more prominent with a potential to grow even bigger, by preparing adequately and going through the diligent process in selecting an influencer, brands can grow their brand bigger by reaching their target audience in different geographical locations.

October 22, 2019

The Basics of Influencer Marketing

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Social media has become intrinsic to everyone’s life, and nearly every adult has a presence on at least a social media platform. Instagram has active monthly users of over 1 billion, that represents 13% of the world’s population. This makes it the best platform for brands to promote their products and services. Brands make use of influencers to reach a wide range of audience, cutting across different geographical locations, age, and class. If you own a business, you may looking for a way to create a second income stream.

Who is an Influencer?

An influencer is someone with a strong presence on social media, they are loved and respected, and consequently influences people’s decision when selecting brands and services. Most of these influencers already achieved celebrity status as an athlete, entertainer, or any other field, and being on social media provides their loyal fans an opportunity to follow their idol closely.

However, many more achieved celebrity status just by making judicious use of social media presence, the reward is wealth huge enough to live a luxurious lifestyle akin to those superstars you adore.

Types of Influencers

It is hard to classify influencers with other parameters other than the number of followers. Using the amount of followers, influencers can be classified into the following categories:

Mega-influencers: These are world-famous people who have achieved celebrity status in their various fields. They command huge respect and Influence both in real life and online. Mega influencers have several million followers scattered all over the world. They could be athletes, world leaders, models, and entertainers. Examples are Lionel Messi of Barcelona football club, Donald Trump, the president of the United States of America, Kendrick Lamar, an American rapper and so on.

Macro-influencers: This type of influencers have between 100,000 and a few million followers. Most macro-influencers achieve their fame with their social media presence. This is usually achieved by posting inspiring contents, comic contents, and blogging.

Micro-influencers: They have between 1000 and 100,000 followers, they usually specialize in a subject and usually make educative and informative posts on their chosen niche.

Nano-influencers: This type of Influencers have less than 1000 followers but have a strong presence in their local community. Local religious leaders, community chief, and local government head are examples of nano influencer.

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How Can I Become an Influencer?

The basic need for your influencer career is a digital device and a good internet connection. With your tools in place, the following can help you attain celebrity status on social media and become a successful influencer as a result:

Choose your Niche: As an upcoming influencer, and it is crucial to pick a field, you have huge knowledge about, where you can make insightful posts regularly.

Always Post Beautiful and Insightful Contents: Social media users have no idea about your personality, they will relate to your posts and learn about you through your posts. Being renowned for quality posts is what will get you to the top in the business.

Quality Photos: Instagram is the leading social media platform for influencers, posts on Instagram are usually pictures. Everyone posts pictures on Instagram, to become an influencer ensure your photos are of the highest quality possible.

Build Followers: What makes an influencer is the number of followers. Take your time to build real, loyal followers, acquiring fake followers can cost you your account in the future.

Be Creative: You want to be an influencer? Don’t be boring with your posts, even if you only post about a subject, be dynamic and creative with your contents. Apart from the number of followers, the main attribute brands look for in influencers is creativity.

Engage: By the time you become a micro-influencer, you will have less time to reply to comments on your posts due to your busy schedule. However, as an upcoming influencer, it is necessary to dedicate some time to like and reply comments on your posts. This will give your followers a sense of belonging and make them more loyal to you.

Giveaways: A certain way to acquire new followers and make existing followers loyal is by giving your fans giveaways, giveaways are usually given in exchange for shares, reposts, and likes, which increases your followers.

Use Hashtags: The most important tool on social media is hashtags, it takes your posts farther and increases SEO, the more hashtags, the better. It is advised to use up to 4 hashtags per post to improve reach.

Join a Network: Influencer network is a platform designed to bring influencers together, to share ideas and knowledge about influencing in a bid to improve and be more productive.

How Can I Make Money as an Influencer?

There are many ways to make money as an influencer, and I will share them with you.

Sell Products: The primary way of making money as an influencer is by selling your products to your followers, few of your followers will patronize you, and the numbers will definitely increase with good feedbacks with time.

Sponsored Posts: You can make a post about brands and their products, what you charge per post depends on the number of followers, mega influencers charge up to 1 million dollars, while micro-influencers charge few hundreds of dollars. It is typical of influencers to indicate that a post is sponsored.

Affiliate Marketing: You can also market and promote third party products and services on your social media page in exchange for a reward. Rewards vary from monetary reward to barter of goods and services.

Brand Ambassador: Brands with continuous, never-ending marketing campaigns make use of brand ambassadors who can always represent and promote the brand in the right way. Influencer responsibility as a brand ambassador includes making posts for the brands, appearing in adverts, billboards, and product launches.

Crowdfund your Project: Another way of making money for an influencer is by having your followers invest in your dreams, loyal followers will go to any extent to contribute to the career of their favorite influencer.

Join an Influencer Agency: Influencer agencies are agencies that connect brands to influencers. They are consulted by brands when selecting influencer for their next campaign, while influencers depend on them to get jobs. Micro and nano influencers must join an agency to improve their chances of getting jobs from brands.

Influencers set trends and Influence decision of their followers when selecting a product or brand. They are classified according to the number of followers. Celebrities and superstars make up mega influencers while nano influencers are those with less than 1000 followers and are particularly influential in their local community, macro and micro-influencers fall in between with thousands of followers.

There are many money-making opportunities available to influencers, including selling products, affiliate marketing, sponsored posts, brand ambassador while joining an agency can improve your chances of getting lucrative jobs from brands.