Business Brand Promotion using Influencers

Are you looking to get paid as an influencer?

Business organizations have been focused on building brands to remain competitive in the global market. Business organizations have sought relevance for their business brands through social media influencers. It’s wonderful to connect to a wide range of potential prospects through influencers. When a brand, like One Hour Heating and Air Conditioning Fort Worth, needs a campaign in the past, business organization pay for advertising organizations to get their business brands out there on TV’s, billboards, and prints.

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These methods of promoting business brands have been utilized by organizations and institutions for centuries past, and it has been the major and acceptable method of promoting business brands. In as much as some organizations are still making use of this traditional method of promoting brands, it is seen that business owners still experience some challenges in the way they go about brand promotion.

People are looking for a means to connect to brands in a meaningful way that provides a solution to their problems. When they can connect with such brands, they tend to remain loyal to these brands. It is because of this idea that business owners have utilized social media influencers in reaching out to people. It is quite easier to achieve because every product solves a problem, and it only needs to get to the right audience.

The core strength of influencing marketing is that it offers a community of people with similar interest. Therefore, when a product is introduced to such people in that community, the likelihood of sticking to such a product by the majority of them is quite high. One of the most challenging aspects of marketing is the part where business organizations would get target prospects or the global audience at large to purchase their business brands, and this problem is what influencer marketing solves perfectly.

Are you looking to get paid as an influencer?

 

The World of Influencers

There has been a drastic turn of events in the business sector and the entire global market. In order to fully grasp the world of influencing marketing, having a little understanding of the influencers is necessary. This leads to the four key categories of influencers stated below:

Nano-influencers: These influencers are at the bottom of the food chain when it comes to influencing. These are influencers with followers lesser than 1000. However, this may be people with utmost credibility in their community, meaning people will trust if they see they are aligned with a brand. The fact that they don’t have a lot of followers may even be pivotal in launching such campaigns.

This is because people readily support loved ones, and when they get the idea that one of them is now seemingly rubbing shoulders with the big leagues, the support multiplies. You can imagine someone with less than 1000 followers who has loyal friends looking to associate with a successful friend, eager to share the posts of their friend. So they may be a nano-influencer, but they may actually have the power of a micro-influencer.

Micro-influencers: One of the key factors that influencers use to edge celebrities aside is authenticity. People now understand most celebrity’s endorsements come with benefits for the celebrities even if the product is not authentic. However, the difference between celebrities and influencers is that celebrities may be filmed to use the products without actually using them, while the influencers won’t do that. In fact, influencers will use the product or service, document the progress, and only promote such products if they work and are authentic.

Micro-influencers are influencers with a followership of about 1000 followers to 100,000 followers. This is the range that micro-influencers boast of, but they can exceed this range if they become exceedingly successful. Most business owners have noticed that launching campaigns through micro-influencers is quite effective, the percentage of reach and traffic is very efficient compared to other influencers. The reason is that the majority of the followers with micro-influence are keen on the primary niche that such personalities represent.

Macro-influencers: So much for the talk about how successful micro-influencers, the fact is that most micro-influencers become macro-influencers and their success with it. Such people must have diversified in their niche and upgraded what they do in some ways becoming better for it. These set of influencers have between 100,000 to 1 Million followers, and their reach gives them the ability to get a brand popular within a short period.

The level of traffic that such people command is also as a result of the fact they also have other micro and macro influencers on their following. This gives whatever brand they are associated with a significant boost that powers whatever campaign they are looking to broadcast. Sales will skyrocket with such influencers in a short period. The level of loyalty with regards to authenticity now depends on the particular influencer, as it depends on such people’s personality.

Are you looking to get paid as an influencer?

 

 

The State of Influencer Marketing In 2019

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Social media is now accepted globally and has become an integral part of everyone’s life, this has given a golden opportunity for users with rich, engaging contents to accumulate loyal followers and earn a livelihood doing so. Social media users with such quality posts and huge fan base are known as influencers and brands have realized with time they are the best suited for their marketing campaigns.

Unlike other traditional media, social media is not bound by restrictions such as geographical location and target audience worry. The social media is accessible by all regardless of their age, class, and location. The ever-growing nature of the business indicates companies are investing more in influencer marketing as well as making way for aspiring influencers. Many businesses are looking for a side stream income to increase their revenue.

The Rise of Influencer Marketing

We will all probably agree that influencer marketing is on a steady rise, but figures and statistics might help us appreciate the acceptance and the recent boom that has hit the business.

Market Size: The most important yardstick to measure business growth is the market size. The influencer marketing business was estimated to be 1.6 billion in 2016, and it rose to almost double at 3 billion in 2017, a further 50% increase by 2018 to rise to 4.6 billion. The figure presently stands at 6.5 billion, which is a 400% increase from 2016.

Internet Searches: Another vital metric to measure growth and popularity is the amount of search engine searches. Increase in search is directly proportional to the increase in consciousness and acceptability. The phrase influencer marketing was searched 4000 times in 2015, 6400 times in 2016, 21,000 in 2017, and 60000 in 2018, representing a 1500% increase within 3 years.

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Are you looking to get paid as an influencer?

 

What to Consider for a Successful Influencer Marketing

About 80% of influencer marketing campaigns are successful while the failed campaigns are caused by inadequate planning and failure to set ideal key performance indicators (KPIs). The following should be considered for a successful influencer marketing campaign:

Get the Right Influencer: A major cause of a failed influencer marketing campaign is choosing the wrong influencer for your campaign. Getting an influencer in the wrong niche, an influencer with poor contents, and an influencer that doesn’t use your products are few of the reasons why an influencer might not be ideal for your campaign. Making use of influencer agencies in choosing your influencer can help you avoid the mistake of choosing the wrong influencer.

Creative Contents: When launching an influencer marketing campaign, it is essential to dedicate some time to creating engaging contents, and choosing a creative influencer may help with this.

Right Target Audience: The success and popularity of an influencer doesn’t make him ideal for the campaign. Age, location, and gender of influencers’ followers must be taken into consideration when choosing the influencer for your influencer marketing campaign.

Adequate Preparation: Whatever is worth doing is worth doing well, to ensure a successful campaign, linking a URL to the campaign, selecting the right influencer and setting KPIs that will ensure good ROI are necessary.

Effective Terms of Agreement: After identifying your ideal influencer, the next step is setting terms of the agreement that will clearly spell out each party’s responsibilities as well as avoiding copyright issues.

What to Avoid When Choosing Influencer

Choosing the wrong influencer ruins an influencer marketing campaign, always avoid the following when choosing your influencer:

Fake Followers: The major headache for brands seeking influencer is engaging fake influencers, there are a few fake influencers with fake followers, fake likes, comments, and reposts, going through agencies can greatly reduce chances of dealing with fake influencers.

One-off Campaign: In order to improve influencer marketing campaign success, it is pertinent to try a continuous campaign that keeps your target audience engaged. Making use of brand ambassadors who are contracted to represent, promote, and market the brand summer, winter, spring, and fall, ensuring your audience are engaged continuously.

Avoid Very Expensive Influencers: Macro influencers with huge followers command a huge fee, kylie Jenner charges 1 million dollars per post while Cristiano Ronaldo charges 975,000 dollars for a single post. Only huge brands can afford the services of the macro influencer. Always stick to a budget and make judicious use of micro-influencers in your niche. Going beyond your budget to engage the services of a macro influencer may result in a failed campaign if the ROI doesn’t complement the investment.

What Makes an Influencer Marketing Campaign a Successful One?

Few metrics determine the success of an influencer marketing campaign, KPIs vary from brands to brands and campaign to campaign. The commonest KPIs are:

Brand Awareness: The essence of an influencer marketing campaign is to improve people’s consciousness about the brand, to measure the level of awareness, engagements like likes, clicks, comments, links, and shares are taken into consideration. This is particularly important for a newly launched product.

Improved Sales: It is natural to experience a surge in sales during and after a successful marketing campaign.

New Audiences: By the end of the campaign, brand awareness must have improved among the desired age bracket, gender, and location targets.

Lead Generation: Making instant sales is important, but so is having a list of potential customers and keeping in touch. During the influencer marketing campaign, names and emails can be generated through account setups, give away entries, and newsletters.

 What have we Learned about Influencer Marketing in 2019?

For followers of influencer marketing, there is nothing new to report about the industry, the industry is rapidly growing and could hit a trillion dollars in nearest future, and Instagram remains the leading platform for influencers. Cristiano Ronaldo remains the most popular user of the platform. The state of influencer marketing in 2019 can be summarized in these few steps:

  • 15% will spend up to 50% of their marketing budget on influencer marketing.
  • 65% of brands will increase their budget for an influencer marketing campaign.
  • Influencer agencies increased from 420 to 740.
  • Instagram is the most used platform for influencers, and 89% of Influencers use Instagram.
  • Marketing channel spent most on is Instagram at 69%, followed by YouTube at 11%, Twitter is least at 1%.
  • Snapchat is the least used at 3%.
  • The most common budget range for influencer marketing annually is 1000 – 10000 dollars.
  • The most used content format is Instagram post at 78%, followed by Instagram stories at 73%, twitch Livestream is least at 5%.

Social media has come to stay, and it is now an integral part of everyone’s life. Those who set trends and have huge followership are making it big on social media. These people are known as influencers, brands rely on influencers to reach more target audience, these types of marketing is rapidly replacing old ways of marketing of print media and billboards.

In the last year Influencer agencies almost doubled, the market grew more prominent with a potential to grow even bigger, by preparing adequately and going through the diligent process in selecting an influencer, brands can grow their brand bigger by reaching their target audience in different geographical locations.